Holistic marketing from a single source
Multichannel Marketing Agency
Would you like to develop a multi-channel marketing strategy that seamlessly connects all relevant platforms and is perfectly tailored to the needs of your target audience? Are you wondering how to optimally use different channels to increase your reach and effectively position your messages?
Axel Zawierucha
- Management
Multichannel Marketing Agency
Modern Marketing in the Digital Age
In advertising communication, meaning both advertising and PR, the interaction of different marketing measures (or Multi Channel Marketing) is becoming increasingly important for an online marketing agency. Only in this way can we successfully meet the demands of our clients. For example, if we overestimate the role of online marketing and underestimate the importance of offline channels, then building brands might not be successfully achieved under certain circumstances.
Are you already using not only online marketing channels but also classic offline marketing channels today? From our perspective, the challenge is to relate the different marketing measures to one another and assess how they influence each other and how you can most effectively reach your target groups across different marketing channels. What options are available to the internetwarriors? Here is a brief summary of various terminologies:
WHAT
Multi-Channel Marketing (Multichannel Strategy)
Multi-channel marketing, or the multi-channel strategy, is discussed when companies aim to reach their target audience with different communication and sales strategies. This approach offers customers the opportunity to purchase or use products or services either in-store or online. In retail, the term mainly refers to the fact that the retailer can offer their goods both in physical stores and in online shops. To successfully implement this strategy, both online measures like search engine advertising, display marketing, social media marketing, online PR, and email marketing, as well as offline measures like TV, print ads, sponsorships, trade shows & events, or personal sales, can be used. Comprehensive multi-channel marketing often consists of a mix of online and offline measures.
Cross-Channel Marketing
The difference between cross-channel marketing and multi-channel marketing is as follows. In cross-channel marketing, it’s about communication measures across various channels. Unlike multi-channel marketing, the focus is on allowing customers to access goods or products both offline and online. We know that the customer journey, up to conversion, spans diverse channels. The customer uses their smartphone, glances at billboards on their way to work, reads emails in the office, or is engaged via display, search, or social media channels. Once home, they open their mailbox and look at a direct mail piece with a discount code.
Market research shows that the customer turns on their smartphone more than 100 times a day, and that TV and radio can still achieve large reach. Especially for brand development, emotionally addressing customers through high-quality creative advertising is extremely important and shouldn’t be handled solely through a single channel.
In certain target groups, YouTube is consumed for an average of over 80 minutes per day, yet TV remains relevant for other target groups. This listing highlights how many different channels are utilized in a marketing strategy. To successfully engage target groups and avoid using media budgets ineffectively, channels must be interconnected. If the user can seamlessly switch between the different channels, the challenge for a marketing agency is to track these paths and use holistic marketing to map the customer journey as losslessly as possible. The integration of marketing activities is a task that cannot be solved without reasonable tracking and smart data analysis.
Tracking and Big Data in Cross Channel Marketing
Many agencies or large platforms claim that everything can be captured with big data. However, in practice, we continue to find that most companies have only been able to map the customer journey quite incompletely. In most cases, the simplest solution is used, and that is the "Last Click Model," which is not sustainable in the long run.
That's why we offer our clients appropriate tracking concepts and also assist with the implementation of web analytics tools and data warehouses, where data from all marketing activities can be synchronized.
Do you want to offer your clients a logical and consistent communication regardless of the various channels used? Then you won't be able to avoid collecting data consistently across all marketing channels.
This way, you can achieve a better customer experience and higher conversion rate, as well as effectively plan the evaluation of your marketing assumptions. The downside is the greater technological effort associated with this strategy. A successful cross-channel strategy is always integrated and coordinated!
To implement cost-effective and successful cross-channel marketing strategies, you need data and the ability to anticipate your target audience's behavior in order to align your marketing strategy accordingly.
Our Projects
Ongoing Partnership for Online Marketing in B2B & B2C
Exploring New Markets & Partners
Reporting - Creation & Continuous Maintenance
Ensuring Correct Data Collection
Design & Development of Reporting
Significant increase in organic traffic
Improvement in keyword rankings
Optimized content through targeted editing
Significant improvement in search engine ranking compared to competitors
Noticeable increase in organic traffic
E-commerce
Marketing for Online Stores
On our e-commerce sites, we aim to offer you solutions tailored to your industry. Our extensive experience and professional expertise in various industries and sectors enable us to collaborate with you in planning and operationally implementing even more complex strategies.
Pure E-commerce Retailers
For pure e-commerce retailers, the digital transformation is complete. You encounter entirely new types of challenges with your business models.
Omni-Channel Retailer
The combination of offline and online retail creates many growth opportunities. Learn more about your possibilities here.
Verticalizing Manufacturers
Verticalizing manufacturers should pay special attention to online marketing. We can support you with that.
Online Marketing Agency internetwarriors provides the 360-degree perspective
What can you expect from internetwarriors, an online marketing agency from Berlin? Since 2001, we have been advising our clients in online marketing, thus gaining valuable experience. Our team members are trained in both online and offline marketing and usually bring years of expertise with them. Even though we specialize in online marketing and digital communication is our focus, we take a holistic view of marketing. We understand that brand building does not only occur in digital channels. Through our nearly 20-year collaboration with clients, we've learned that thinking outside the box and considering all marketing disciplines—both online and offline—is crucial for success.
In our network, you'll find traditional marketing agencies, creative agencies, multimedia agencies, and freelancers. We often work with multiple partners to optimally achieve your goals. Our specialty is creating synergies between online and offline marketing and evaluating the entirety of all measures with tracking concepts and attribution models. This allows us to measure the effectiveness of marketing efforts and provide strategic recommendations. Naturally, as an online marketing agency based in Berlin, we cover all important measures in the digital realm—always with the goal of maximizing your success.
Do you have any questions or would you like to be convinced by us? Then feel free to contact us anytime. The internetwarriors look forward to your inquiry!
Certificates
Warrior Knowledge
New Marketing Knowledge
Additional Strategy Services
Concept
We create tailored concepts that clearly position and strengthen your brand.
Lead Generation
We generate high-quality leads so your sales team can win new customers.
Marketing Mix
We develop your marketing mix so you can impress your target audience across all channels.
International Online Campaigns
We execute international online campaigns that make your brand successful worldwide.
Workshops and Training
We offer workshops and training to make your team even stronger in online marketing.
Media Planning
We plan your media strategy to ensure you're visible in the right place at the right time.
Performance Marketing
We enhance your performance so you can get the most out of every advertising budget.
