Marketing Success Through Collaboration: Stronger Together
Marketing - Strategy Consulting
Our team consists of specialists from key disciplines (ranging from SEO and SEA professionals to web analytics experts), who coordinate on all strategic questions and collaboratively develop the optimal overall strategy.
Axel Zawierucha
- Management
Strategic Consulting
Strong Growth through Smart Strategies
What we can do for you:
We will work with you to develop a bespoke online marketing strategy that takes into account your target audience, industry, and budget. We identify suitable advertising media and online marketing channels to help you achieve your business goals. Our team of experts from various disciplines collaborates to create a strategic plan and supports you from the conceptual phase through the implementation and evaluation of different marketing measures. Ensuring long-term and sustainable success for your company, brand, and product on the internet.
Strategy: Services
With our marketing strategy to success.
PROCESS
When developing an appropriate strategy, it's important to consider the unique characteristics of online marketing compared to offline marketing, along with their respective advantages and disadvantages. Online marketing channels are distinguished by their extensive reach and targeted advertising potential, but they also pose risks. Due to the high transparency for customers, businesses need to carefully monitor and maintain their reputation (one solution is professional online reputation management). The anonymity of the internet and the vast competitive landscape further complicate attracting and engaging customers. It is also crucial to balance efforts between retaining existing customers and acquiring new ones.
In the strategy development phase, we take into account not only the specifics of online media but also your industry, your specific target audience, and any existing online and offline marketing efforts. When selecting strategies, channels, and media, the ultimate goal is always to achieve your communication objectives.
Start-ups and companies with a tightly restricted online marketing budget often focus on short-term goals and successes to quickly increase ROI. However, for long-term success, sustainable online marketing strategies are crucial to expand advantages over the competition and ensure a stable competitive position. Larger companies usually adopt a different strategy: With a larger budget and the brand and company's recognition, they typically set different business goals. The strategy planning must also keep an eye on ongoing changes in competitive conditions. The high dynamics of the online market environment make it necessary to regularly review the strategy and adjust goals if needed. Changing conditions of advertising platforms and new marketing channels also need to be considered and evaluated for their relevance.
Generally, strategy planning is divided into different phases. As a first step, the internal and external situation of the company is analyzed. This involves determining the profit margin and costs, price segment, and the product or service's unique selling proposition (USP). Additionally, the available budget, personnel structure, and key target groups are identified. It's also important to analyze past marketing measures as well as the market itself. The second step involves setting the main goal and breaking it down into sub-goals. Based on the previous analyses, the measures are planned, executed, and continually optimized. Finally, key performance indicators (KPIs) are established and measured to assess the success and ensure the marketing goals are being met.
Certificates
Warriors Knowledge
