Marketing Success through Collaboration: Stronger Together
Marketing - Strategy Consulting
Our team is made up of specialists from the most important disciplines (from SEO and SEA professionals to web analysis experts) who coordinate on all strategic issues and collaboratively develop the optimal overall strategy.
Axel Zawierucha
- Management
Strategy Consulting
Strong Growth through Smart Strategies
What we can do for you:
We develop a customized online marketing strategy with you that takes into account your target audience, your industry, and your budget. We identify suitable advertising media and online marketing channels for you to achieve your business goals. Our experts from various disciplines collaborate to create a strategic plan and support you from the concept phase through the implementation and evaluation of various marketing activities. For the long-term and sustainable success of your company, your brand, and your product online.
Strategy: Services
With our marketing strategy to success.
Process
Strategy Development / Conceptualization
When developing a suitable strategy, it is important to consider the unique aspects of online marketing compared to offline marketing, with its advantages and disadvantages. Online marketing channels are characterized by their wide reach and targeted advertising opportunities, but they also come with risks. Due to high transparency for customers, companies must closely monitor and maintain their reputation (one way is through professional online reputation management). Additionally, the anonymity of the internet and the large competitive environment make it challenging to reach and attract customers. The focus should also be on balancing measures for customer retention and acquiring new customers.
In the strategy development phase, we consider not only the specifics of online media but also your industry and specific target group, as well as existing online and offline marketing measures. When selecting measures, channels, and media, the primary goal is always to achieve your communication objectives.
Success Factors
Especially startups and companies with a tightly limited online marketing budget often focus on short-term goals and quick successes to rapidly increase ROI. However, for long-term success, sustainable online marketing strategies are crucial to gaining a competitive edge and securing a strong market position. Large companies usually pursue a different strategy: With a bigger budget and the recognition of the brand and company, different corporate goals are often set. Strategy planning must also keep an eye on the ongoing changes in competitive conditions. The highly dynamic nature of the online market environment makes it necessary to regularly review strategies and adjust goals if needed. Additionally, changing conditions of advertising platforms and new marketing channels must be considered and evaluated for their relevance.
Phases of Strategy Planning
In strategic planning, various phases are generally distinguished. The first step involves analyzing the situation both within and outside the company. This includes determining the profit margin and costs, the pricing segment, and the unique selling proposition (USP) of the product or service. Additionally, the available budget, staff structure, and main target groups are identified. Analyzing previous marketing initiatives and the market itself is also crucial. The second step is to establish the primary goal and break it down into sub-goals. Based on the previous analyses, measures are planned, implemented, and continually optimized. Finally, key performance indicators are set and measured to assess the success of achieving the marketing objectives.
Certificates
Warrior Knowledge
New Knowledge on the Topic of Strategy
Additional Services
