Your Plan for Success
Concept
Would you like to develop a comprehensive online marketing concept that perfectly aligns with your company's goals? Are you wondering how to optimally reach your target audience and effectively utilize all relevant channels? Are you looking for a clear strategy to use your budget wisely and achieve maximum results?
Axel Zawierucha
- Management
Concept
Analysis, Strategy, Implementation: Your Marketing Concept from a Single Source
"The optimal coordination and use of individual marketing tools are crucial for your success. Rely on our experience."
Axel Zawierucha
Success is measured by the achievement of goals. The range of goals is vast, and the strategies to support them are extensive. We tackle building your activities with a marketing concept. To do this, we develop a personalized plan for your website or shop to reach users where they are active on the web.
WHAT
A concept ensures that your actions are aligned with the target audience's direction.
One of the most fundamental steps in a marketing concept is assessing the current status quo. Our online marketing concept examines the current state of information channels, responsibilities, budgets, competitive situation, revenue, sales, and customer structures, as well as existing PR and marketing components.
Success is measured by the achievement of goals. That's why we define these at the start of a collaboration and focus on goals such as:
increasing brand awareness
acquiring a set number of customers within a defined time frame
boosting sales by a specified percentage
higher visibility for products and services in Google search
gaining more fans and followers on social networks
Only those who are well-acquainted with the "here and now" can optimize effectively!
B2B or B2C marketing – our approach takes your market into account!
Of course, we take a close look at target audiences as well – considering the current situation and desired outcomes, and keeping an eye on the competition. Whether it's B2B or B2C, the elements that define your target audience serve as a compass for online marketing. Our focus is on targeted customer acquisition and retention.
Costs and timings are included in the online marketing concept.
All the steps we take to target goals and audiences are already equipped with effort and cost estimates, as well as a timeline, during the development of the online marketing concept. This way, not only is the direction aligned, but also the costs and pace match your expectations.
Our Cases
Vortrag bei IHK an alle Marketing-Stakeholder in Deutschland
Online Marketing Schulungen
Strategische Beratung
Diverse Online Marketing Workshops zum Ausbau der internen Fähigkeiten
Full Funnel Support inklusive strategischer Beratung
Beratung zur Nutzung digitaler Kanäle
Entwicklung der Online Marketing Strategie
Goals
A cohesive marketing concept for creating or relaunching a website or a shop
The goals of the conceptual structure are to improve usability, increase visibility in search engines (see SEO support during the relaunch), and enhance the conversion rate.
When we plan websites with you or prepare for a relaunch, these factors are included in the concept. User-friendliness and search engine optimization (SEO) are essential when building a web presence and are not 'add-on' components to be included later. In the concept, we determine the navigation, user guidance, and internal linking, among other things.
In addition, building strong online marketing involves focusing on the content that matters on individual pages. Design questions and technical modalities are also reviewed and optimized.
In a relaunch, we use existing analytics for the new concept, such as Google Analytics, Matomo (formerly Piwik), and other tracking tools. We examine which pages are popular with users and where and why there is an urgent need for action.
Our analysts are passionate nerds! And we are very glad to have them. Learn more about internetwarriors' web analysis.
That's why the internet warriors are the best at building your online marketing strategy.
Why us? Because we have years of practical experience and continually keep this know-how up-to-date through exchanges with our expert network.
We're passionate about online business, have been involved since the beginning, and are still fascinated by the constantly evolving options and modalities. Knowing the great potential that an online presence holds, and driven by the ambition to fully harness it, we are only satisfied when our efforts push your business forward.
Learn more about the internetwarriors here or get in touch with us directly Contact!
Certificates
Warrior Knowledge
Neues Marketing-Wissen
Weitere Strategie-Leistungen
Lead Generation
Wir generieren hochwertige Leads, damit dein Vertrieb neue Kund*innen gewinnen kann.
Marketing Mix
Wir entwickeln deinen Marketing-Mix, damit du deine Zielgruppe auf allen Kanälen überzeugst.
E-Commerce Marketing
Wir optimieren dein E-Commerce Marketing, damit dein Online-Shop Umsatz generiert.
International Online Campaigns
We implement international online campaigns that make your brand successful worldwide.
Workshops und Schulungen
Wir bieten Workshops und Schulungen, damit dein Team im Online-Marketing noch stärker wird.
Media Planning
Wir planen deine Medienstrategie, damit du zur richtigen Zeit am richtigen Ort sichtbar bist.
Performance Marketing
Wir steigern deine Performance, damit du aus jedem Werbebudget das Maximum herausholst.
