From Click to Conversion Together
Google Display Ads
Do you want to specifically reach a large number of users to help your business grow? With Google Display Ads, it's possible! Reach your target audience with targeted ads, engage potential customers, and make your brand famous! Google Ads is advertising that works!
Karina Nikolova
- Team Paid Ads
Google Display Ads Agency
One click that changes everything!
"To increase awareness and particularly for branding, Google Display Ads are the ideal medium. They are also suitable for achieving performance goals!"
Karina Nikolova
We, the internetwarriors, as an experienced Display Ads agency, can help take your business to the next level! The Google Display Network (abbreviated as “GDN”) enables powerful campaigns in no time and impresses with its wide reach. With the help of Google Display Ads, you can reach users worldwide on over 35 million websites and apps, as well as Google products like YouTube and Gmail - allowing you to effectively target 92% of all internet users!
WHY
Benefits of Partnering with Our Display Advertising Agency
With Google Display Ads, you can manage the diverse aspects of display advertising easily and efficiently. It also provides the opportunity to expand your customer base and generate additional conversions. With the help of a Google Display Ads campaign, we can display ads for you in almost all formats! Strategically speaking, you reach users in all stages of the purchase cycle - from prospects at the very beginning of the Customer Life Journey to potential customers who are close to making a purchase and can be re-engaged through retargeting.
Worldwide, the Google Display Network is the largest network of websites that can be accessed collectively through the Google Ads interface. This network includes a very diverse pool of blogs, forums, and small sites, as well as a number of large and renowned providers. The available billing methods include both cost-per-click (CPC) and cost-per-thousand impressions (CPM or CPM).
The experts at our Google Display Ads agency know the entire network well. It consists of:
• Google websites (e.g., Gmail, YouTube)
• Partner websites
• Mobile websites
• Applications
• RSS feeds
WHY
Reasons to Use Google Display Ads for Your Business
With Google Display Ads, we can create many advantages for your business. A major benefit is the enormous reach of the Google Display Network, which reaches more than 90% of global internet users. By strategically placing your ads, you can increase your business's visibility, enhance brand awareness, and reach potential customers. This increased visibility can in turn lead to more traffic on your website, positively impacting your search result ranking. This can help you stand out from the competition.
The reaching of new visitors is also evident in the analysis of the top paths and customer life journeys in Google Analytics. Therefore, it is worthwhile to hire a Google Display Ads agency and use this form of advertising for traffic measures and to increase reach. It helps to spark interest and generate attention.
But existing customers or website visitors can also benefit from Google Display Ads as an effective way to reach out to them again through retargeting!
Retargeting lists contain people who have already visited the website and ideally have gone through the conversion funnel. By using the retargeting option, we can specifically target existing customers with tailored promotional messages via banner ads. This way, they can be informed about new collections, products, special offers, or promotions. The costs often have a very good revenue ratio, which is why we frequently apply this method successfully for our clients.
It gets particularly interesting when various targeting options are combined. Retargeting lists can, for example, be linked with specific placements or demographic traits. The selection depends on the individual strategy and budget.
Our Cases
Support and Promotion of Services and Information
Significant Increase in Organic Traffic
& Qualification of Traffic in Paid Channels
Successful campaigns in B2B and B2C sectors
Ongoing partnership for online marketing & communication in B2B & B2C, continuous exploration of new markets & partners
Successful Social Media Campaigns
Effective Audience Segmentation & Targeting by Country/Language
Significant Increase in Information Requests & Consultation Appointments
Successful development & optimization of B2B lead campaigns
Achievement & overachievement of set marketing and communication goals according to the company's growth guidelines
HOW
How Google Display Ads Work in the GDN
The Google Display Network (GDN) is a collection of ads, placements, keywords, and audiences. Internet users can see a banner ad on a page within the GDN that is relevant to them.
The display of ads is based on various factors, such as demographic characteristics. For example, they can be restricted to certain genders or age groups. There are additional targeting and control options. With the placement targeting feature, ads can only be displayed on selected placements such as websites, apps, or YouTube channels.
By adding a placement target, ads in Google Display Ads only appear on selected placements like websites, apps, or YouTube channels. Alternatively to placement targeting, we can also use keyword targeting. The banners are only displayed on placements that contain the defined keywords.
For using custom audiences, we offer two options:
• “Targeting”: With the “Targeting” option, the audience can be limited to selected segments and bids can be adjusted.
• “Observation”: If you want to display ads to users from any audience without restriction, but additionally increase or decrease bids for certain audiences, use this option.
The flexibility of custom audiences allows for precise targeting of ads on specific Google Display Ads campaigns. The ads are shown to users who are most likely to respond to the ad. Our display advertising agency can enhance the effectiveness of your advertising campaigns with custom audiences.
Google Display Ads uses AI solutions for targeting, bidding, and formats to reach new or existing audiences. The ease of use and the application of machine learning ensure that the right bids are placed at the right times. With optimized campaign targeting and diverse targeting options, we can also specifically address the audience that is relevant for your business.
With machine learning, we optimize the number and value of conversions.
Creatives as a Key Factor
Display banners are more complex than pure text ads due to their visual appeal. The creation and optimization process is initially more time-consuming, but the results are more specific and unique. Competitors cannot simply copy the content.
For display campaigns, we use responsive display ads. These adapt in size, appearance, and format to the advertising space, thus optimizing performance. To create Google Display Ads, we upload the various assets (images, headlines, logos, videos, and text lines) to Google Ads. Based on these assets, the appropriate ad combination, such as layer ads or pop-up ads, is automatically created for websites, apps, YouTube, and Gmail.
Google Display Ads differ from regular search ads in that they do not appear on Google's search results pages. They are placed on numerous websites across the entire web and are ideal for generating reach in collaboration with our Display Ads Agency.
Your Google Display Ads agency right from the heart of Berlin
Google Display Ads in the Google Display Network (GDN) are an important measure for the Customer Life Journey due to their various touchpoints. They are particularly effective in the upper part of the marketing funnel since they are ideal for increasing reach and traffic. We primarily use display advertising as a branding tool, which then triggers a customer journey.
Would you like to write your Google Display Ads success story? Our experienced experts are happy to help you with that! Contact us for free and get advice!
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