Data-driven and goal-oriented
Performance Marketing Strategy
Are you looking for a data-driven marketing strategy that makes successes and failures more tangible and understandable using measurable KPIs? Do you want to sustainably increase click rate, conversion rate, impressions, or sales?
Alexander Frank
- Team Paid Ads
Performance Marketing
Performance Marketing Agency from Berlin
“Our goal is to achieve sustainable, measurable success with our clients. In the age of the GDPR regulation and the challenge of collecting valid data, internetwarriors are excellently positioned. We can execute campaigns and, based on highly professional data collection, successfully achieve business goals together with our clients. And we have been doing this for over 23 years!”
Alexander Frank
The experts at internetwarriors, as a performance marketing agency, work with you to develop the optimal strategy to implement and achieve your targeted goals. We identify suitable channels and campaigns for your business and define KPIs and objectives to make successes measurable through comprehensive data, paving the way for optimizations.
WHAT
What is Performance Marketing?
Performance Marketing Definition: Performance marketing, also known as performance advertising, is an online marketing strategy. By using pre-defined KPIs (Key Performance Indicators) and metrics, advertising measures can be implemented, evaluated, and optimized with the help of a comprehensive data base. Due to the quantifiability of all advertising actions, performance marketing is one of the most attractive strategies in online marketing. Ideally, optimizations not only determine but also achieve the maximum possible efficiency of the individual advertising formats. By using various channels and tools in online marketing, there is a high degree of flexibility, especially since parameters can still be adjusted within ongoing campaigns. Corporate goals such as acquiring new customers, maintaining long-term customer loyalty, increasing click-through rates, impressions, or sales, reaching new target groups, or enhancing brand presence can be realized with performance marketing.
HOW
How does performance marketing work?
A performance marketing strategy rests on four central pillars, each of which is crucial for success.
1. Formulate marketing goals: To measure a campaign's performance, goals must be defined in advance. The focus needs to be on measurable goals to enable data-supported evaluation and optimization. The SMART method has proven to be particularly valuable in this context: The goals should be specific, measurable, achievable, realistic, and time-bound.
2. Choose marketing tools: Flexibility is a key advantage of performance marketing. In online marketing, you can choose between Search Engine Advertising (SEA), Search Engine Optimization (SEO), display advertising, social media marketing, email marketing, and affiliate marketing. It is not important to use as many tools as possible; rather, the chosen channels should effectively contribute to the defined goal.
3. Monitor campaigns: Performance marketing aims to make campaign and action results visible. The impacts are therefore subject to constant monitoring. Tools like Google Analytics or the Google Search Console provide timely data sets that allow for initial insights.
4. Optimize measures: Based on the obtained data, evaluation and associated optimization of tools and campaigns can be carried out. Ideally, only minor adjustments are necessary. In the worst case, the choice of a marketing tool may prove incorrect and must be replaced by another.
Conclusion: Performance marketing delivers measurable results within a short period and enables detailed insights for every deployed campaign. Targeted optimization measures contribute to achieving the pre-formulated goals.
Our Cases
Lecture at the IHK for all marketing stakeholders in Germany
Online marketing trainings
Strategic Consulting
Various Online Marketing Workshops to Enhance Internal Skills
Full funnel support including strategic advice
Consultation on the use of digital channels
Development of the online marketing strategy
WHICH
Which channels are used in performance marketing?
In performance marketing, there is the opportunity to engage with different marketing channels and tools. The key to choosing them are measurable goals that are defined in advance.
Search Engine Advertising (SEA): Search engine advertising is a tool that offers an excellent data foundation. Besides Cost per Click (CPC), in performance marketing, metrics like Click-Through Rate (CTR), time on site, or the PI/Visit ratio can be effective levers. Google Ads certainly have the largest share, but Bing Ads and Amazon Ads can also support corporate objectives.
Search Engine Optimization (SEO): Within performance marketing strategies, search engine optimization is one of the most complex tools. Goals associated with it include improving search engine rankings and increasing visitor numbers on a website. SEO goals can be an improved Click-Through Rate (CTR), longer time on site, more impressions, or a lower bounce rate. Generating backlinks or optimizing load times and other technical aspects of a website are factors that can positively influence an SEO strategy.
Display Advertising: In display advertising, videos, animations, graphics, or images are used as advertising media to attract attention. Performance marketing relies on success-based models that document the results of display advertising. These include actions (Pay-per-Click), a registration (Pay-per-Lead), or a purchase (Pay-per-Sale).
Social Media Marketing: Social networks are a particularly suitable performance marketing tool because campaigns, content, and ads usually receive a quick response from users and potential customers. Direct communication through posts and comments or building one’s own community through fans or followers are KPIs that can be embedded in a social media strategy. Paid campaigns (Facebook Ads, Instagram Ads, Pinterest, LinkedIn, etc.) enable uncomplicated success measurement. The price per ad, the number of visitors, or sales as well as shares, likes, or comments can be excellently evaluated based on data.
Email Marketing: Email marketing, as a traditional channel within online marketing, still has its place today when it comes to achieving corporate goals. Offer emails, feedback emails, reminder emails, or newsletters as well as congratulatory or holiday greetings can be strategically used to increase the number of subscribers, open rate, or delivery rate.
Affiliate Marketing: Affiliate marketing is a performance channel par excellence because, for you as an advertiser or merchant, traffic is generated through other websites, bringing along two positive side effects. Potential customers initially come into contact with the product or service, and ideally, a sale is then made. But payment is only made for the sale. Measurable KPIs in affiliate marketing include revenue per click, the number of cancellations, or returns.
What are the key metrics in performance marketing?
In performance marketing, the efficiency of measures and campaigns must be demonstrable through key figures. Essentially, all KPIs must be perfectly aligned with the respective marketing instrument to be able to draw meaningful conclusions. The most important key figures can be grouped into three different categories:
Reach: Reach can be measured by the number of impressions or visitors (SEA/SEO) or by the number of fans or followers (social media marketing).
Interactions: Success in interactions can be measured by CPM (Cost per Mille), Cost per Click (CPC), or Cost per Action (CPA).
Transactions: Measurable KPIs related to transactions include, among other things, the revenue generated through chosen advertising measures, Cost per Lead (CPL), or Cost per Sale (CPS).
internetwarriors – Your Agency for Performance Marketing
Are you planning actions or campaigns in online marketing and want to make their success understandable through measurable data? With the extensive experience of internetwarriors in performance marketing, we can develop targeted strategies with you that align with your business goals and are precisely tailored to your situation, your industry, and your customers. With us by your side, you get support in selecting and effectively using the right performance channels. Through campaigns developed specifically for you and business-oriented content, we jointly create the foundation for sustainable success in performance marketing. From the very start of our collaboration, comprehensive monitoring of all KPIs relevant to the company begins, which were previously agreed upon in the goal setting. This results in the possibility of evaluating and optimizing all actions and campaigns within a very short time, which can be further refined for even more effective deployment in the future. Convince yourself of our expertise in performance marketing. Our team in Berlin looks forward to supporting you! Get in touch without obligation and request a quote! NO WORRIES WE ARE WARRIORS!
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We plan your media strategy so that you are visible at the right time and place.
