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Find your perfect marketing strategy

Marketing Mix

Are you planning to develop a new product or enhance an existing one? Do you need support in selecting suitable marketing strategies to increase visibility and attract more buyers to your products?

John Stable

- Head of Web Analytics

Marketing Mix

Use the Right Marketing Mix for Your Success

“The perfectly coordinated use of individual marketing tools is crucial for your success. Rely on our experience.”
Johannes Stabel

The secret to successful online marketing campaigns lies in strategic planning. The promotion of a new product or service all begins with the right plan. Marketing experts refer to the so-called “Marketing Mix” in this context.


The Marketing Mix ensures that you present the right offer to your target audience, offer it at reasonable conditions, select appropriate distribution channels, optimize these channels, and thus make your product or service more visible to the relevant target group.

The 7 Ps

From Online Marketing Theory – The 7 Ps

To successfully plan the right marketing mix, there are seven marketing mix tools available. From the abbreviations, a mnemonic from the English terms can be remembered as the '7 Ps'.

1. Product: The product policy or product design

2. Price: The pricing policy or strategy

3. Placement: Distribution Policy or Sales Strategy

4. Promotion: Communication Policy

5. Person: Human Resources Policy

6. Process: Process Management

7. Physical Facilities – Equipment

1. Product: The product policy or product design

2. Price: The pricing policy or strategy

3. Placement: Distribution Policy or Sales Strategy

4. Promotion: Communication Policy

5. Person: Human Resources Policy

6. Process: Process Management

7. Physical Facilities – Equipment

1. Product: The product policy or product design

2. Price: The pricing policy or strategy

3. Placement: Distribution Policy or Sales Strategy

4. Promotion: Communication Policy

5. Person: Human Resources Policy

6. Process: Process Management

7. Physical Facilities – Equipment

What should the right marketing mix for your company look like?

The terms mentioned above already raise many interesting questions. Unfortunately, there is no universal formula for success. Rather, the right marketing mix strongly depends on the company, the target audience, the competition, the product or service, and much more. In recent years, we have seen companies from various industries and have successfully planned and implemented campaigns. With our best practices, we can support you in strategic planning and operational implementation. We help you turn marketing strategies into concrete actions. Depending on the product, target audience, and existing offline activities, we develop the optimal mix of marketing measures!


Contact us directly – we’d be happy to provide you with a non-binding offer!

John

Stable

Head of Web Analytics

Get in touch

John

Stable

Head of Web Analytics

Get in touch

Our Cases

References: With us by your
side to success.

References: Success with us by your side.

  • Presentation at the IHK to all marketing stakeholders in Germany

  • Online marketing training sessions

  • Strategic Consulting

  • Various Online Marketing Workshops to Enhance Internal Capabilities

  • Full Funnel Support including strategic consulting

  • Consultation on using digital channels

  • Development of the online marketing strategy

Certificates

Warrior Knowledge

New Marketing Knowledge

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Aufgang D3

10783 Berlin

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Address

Bülowstraße 66

Aufgang D3

10783 Berlin

Legal Information

Newsletter

Address

Bülowstraße 66

Aufgang D3

10783 Berlin

Legal Information

Newsletter