Generating Qualified Leads
Lead generation
Would you like to attract more new customers through your website? Is your goal not only to increase your traffic but also to boost the number of inquiries, sign-ups, or purchases? Do you want to enhance your sales through your website?
Markus Beck
- Head of Paid Ads
Lead generation
Analyse, Strategie, Umsetzung: Dein Marketing-Konzept aus einer Hand
“With our expertise in cost-effective lead generation across various online marketing channels, we work with you to develop a personalized strategy for acquiring and qualifying leads.”
Markus Beck
As an agency specialized in lead generation, internetwarriors works with you to develop your personalized strategy for acquiring qualified leads. We identify suitable channels and campaigns, define KPIs, and implement all necessary measures for you – such as through paid traffic campaigns and a tailored content marketing strategy that appeals to your potential customers.
WHAT
What is lead generation?
In marketing and sales, a "Lead" is a potentially interested contact who has given certain information (e.g., name, phone number, email address, etc., but also, for example, position in the company). Leads who have shown a clear interest in a product or service are referred to as "Qualified Leads".
"Lead generation" means attracting interested individuals, such as through signing up for a newsletter or submitting a contact form. Offline, this could be handing over a business card or signing up on a contact list for a specific purpose. Two distinct areas of lead generation require differentiated strategies and lead approaches:
B2B lead generation
B2C lead generation
Acquiring the lead is the first step of the "Lead Funnel". In "Lead Qualification", leads are evaluated to determine the likelihood of a purchase. Through "Lead Nurturing" along the funnel, interested parties are eventually converted into buyers and thus become new customers. Lead generation is part of lead management.
One method of lead generation is to attract the attention of your target audience using what's known as a "Lead Magnet". This means providing relevant, valuable content that answers a question or solves a problem for your potential customers. This can be a white paper, a tutorial, a webinar or video, an email series, or a trial version download. In exchange for contact information, users gain access to the content. At the same time, they agree to be contacted by you—in the form of a newsletter, email, or phone call.
WHY
Why is lead generation important?
Almost every company, regardless of whether they target B2B or B2C audiences, relies on acquiring new customers to grow, develop, and remain competitive in the market. Increasing reach is also crucial for building authority and trust within an industry. The more potential customers know you and your products or services, the more you become known in your field, and the more you can boost your sales. The main benefits of effective online lead generation include:
Increased revenue
Building and expanding the target audience, increasing reach
Establishing authority status, maintaining brand image
Cost-effective support for sales
Engaging potential customers along the customer journey
Our Cases
Lecture at the Chamber of Commerce to all marketing stakeholders in Germany
Online marketing training sessions
Strategic Consulting
Various online marketing workshops to enhance internal skills
Full Funnel Support including strategic consulting
Consultation on the use of digital channels
Development of the online marketing strategy
HOW
The most important channels for online lead generation
There are numerous methods and strategies for lead generation, both offline and online. The advantages of online channels and measures mainly lie in a greater reach as well as better scalability and measurability. Only if you can precisely measure how much revenue individual campaigns bring you in comparison to the costs, can you assess how effective they are. Therefore, a basic requirement is the definition of meaningful KPIs for measuring success.
In online marketing, we distinguish between paid and unpaid traffic and their associated channels. For sustainable lead generation, it makes sense to utilize and compare various channels. The most important online marketing channels for lead acquisition include:
internetwarriors – The Agency for Lead Generation
Do you want to increase your number of leads and engage with the channels where your target audience is represented and approachable? With our extensive expertise in lead generation for companies across various industries, we'll work together with you to develop your individual strategy that is precisely tailored to your situation, your industry, and your target audience.
We support you in selecting suitable channels, planning and executing campaigns, as well as creating and promoting perfectly tailored content.
Close monitoring allows for fine-tuning of campaigns, ads, and landing pages for the best possible ROI or ROAS.
Create content that truly interests your target audience and be present where potential customers can see you! Of course, we advise and support you throughout the entire lead funnel and keep an eye on both your new customer business and existing clientele for you.
Let our expertise in lead generation convince you; our team in Berlin looks forward to supporting you.
Get in touch now without obligation and request a quote!
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