With the advent of Generative AI in Google Search, website operators, SEO professionals, and content managers are facing a radical shift. Our latest study comprehensively analyzes the impact of the new Google AI Overviews (AIO) on visibility, traffic, and content strategies.

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📊 An AI overview is already displayed in 33% of all search queries in Germany – and the trend is sharply increasing

🧠 Discover how to optimize your content for AIO, ChatGPT & more

🎯 Exclusive with us: Industry analyses, recommendations for action, and strategic guidelines for your content future

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What you will learn in the study

How AI Search Results Affect Organic Traffic

Why Branding and Machine-Readable Content Are Becoming Crucial

Which content types perform particularly well in AIO

Which content types perform particularly well in AIO

Which content types perform particularly well in AIO

How to Measure Success in AI Search with Key Performance Indicators (KPIs)

How to Measure Success in AI Search with Key Performance Indicators (KPIs)

How to Measure Success in AI Search with Key Performance Indicators (KPIs)

"With AIO, the end of traditional search results begins – SEO turns into AI optimization."

- Axel Zawierucha (Managing Director of internetwarriors GmbH)

AI visibility replaces search clicks

Strategic Additional Ideas & Critical Perspectives for 2025

1. Less control, more understanding:

2. Brand becomes a ranking factor – even for SMEs:

3. AIO = new visibility, not just risk:

1. Less control, more understanding:

2. Brand becomes a ranking factor – even for SMEs:

3. AIO = new visibility, not just risk:

1. Less control, more understanding:

2. Brand becomes a ranking factor – even for SMEs:

3. AIO = new visibility, not just risk:

4. Long-tail instead of generic – but intelligently combined:

5. SEO remains – but differently: A hybrid strategy is necessary:

6. New Challenges & Critical Points:

4. Long-tail instead of generic – but intelligently combined:

5. SEO remains – but differently: A hybrid strategy is necessary:

6. New Challenges & Critical Points:

4. Long-tail instead of generic – but intelligently combined:

5. SEO remains – but differently: A hybrid strategy is necessary:

6. New Challenges & Critical Points:

Conclusion

The future of Google Search is dominated by AI. To remain visible, you need:

technically optimized content,
verifiable user benefit,
strategic clarity – and a deep understanding of how AI selects, prioritizes, and displays content.

Bonus: GEO Checklist for Practice

Top 10 Actions You Can Implement Today to Become GEO-Ready – available as a ready-to-use checklist for download!

✓ Align content with search intent
✓ Strengthen E-E-A-T and build brand trust
✓ Structure content to be machine-readable & multimodal
✓ Establish new KPIs such as AIO visibility and user feedback

Download the checklist now

Download the checklist now

Why internetwarriors?

With over 20 years of experience in digital marketing and a deep understanding of technological trends, internetwarriors is your agency for the new era of visibility. Our expertise in SEO, GEO (Generative Engine Optimization), and AI strategy helps you stay visible even in an AI-dominated search world.

🚀 Hybrid SEO strategies, technical excellence & creative content solutions - tailored to the new rules of AI search.