Web tracking provides you with precise data for targeted optimizations.
Webtracking Einbau
Web tracking provides you with precise insights into the behavior of your users and shows which areas of your website can be optimized. This way, you can make data-driven decisions and effectively adjust your marketing strategies.
Halid Osmaev
- Web Analytics Team
Web Tracking Agency
Web Tracking Installation
“Web tracking provides you with the opportunity to get to know your audience precisely. Trace the path from initial contact to conversion and optimize your website with regard to specific user needs.”
Halid Osmaev
Only those who know what customers need can fulfill their needs optimally.
But how do you gain insights into the desires of your target audience? The digital solution for your website is incorporating web tracking. Website tracking allows you to gain fascinating insights into user behavior on your website. Whether it's Google Analytics, Matomo, or eTracker – numerous web analytics tools are available for analyzing user behavior.
As a web analytics agency in Berlin, we support you not only in choosing the right tool but also in the final implementation of web tracking on your website.
Learn more about why website tracking is recommended for successful business development and the advantages and disadvantages that different tools offer you.
WHAT
What is website tracking?
The term website tracking refers to capturing and analyzing the specific behavior of users on a website. It falls under the area of web analytics and provides insights into how users behave during their visit to your website.
A few years ago, capturing such web activities was an extensive and demanding endeavor. To evaluate visitor logs and create meaningful statistics, complex software had to be set up on the web server. This not only consumed valuable resources of the development team but also often negatively affected the speed of the web server. Fortunately, digital innovation is also making steady progress in the field of web analytics, so integrating insightful web analytic tools for web tracking is much easier nowadays.
Choosing the Right Web Analytics Tool
One of the most well-known and widely used web analytics tools is Google Analytics.
Especially since the updated version Google Analytics 4, the analytics tool from Google offers a vast range of evaluation possibilities. We regularly integrate Google Analytics because its user-friendly design makes it easy to operate.
However, those looking for alternatives independent of Google will also find options. The web analysis tool etracker impresses with German servers and short loading times. However, integrating etracker requires a considerable amount of knowledge. The web analytics tool Matomo (formerly Piwik) can be easily customized thanks to its open-source code. Matomo also allows hosting on your own servers, providing maximum data control.
Which tool is right for you depends on the individual preferences and requirements of your own website. Here’s an overview of the most important advantages and disadvantages of the most popular web analytics tools:
Google Analytics
Benefits:
Very easy installation
Free version impresses with many features
User-friendly design
Large user base and good integration with other Google products (Search Console & Google Ads)
Disadvantages:
Requires experience due to a wide range of features
Features like heatmaps or session recording are missing
Matomo
Advantages:
Open source code that is easily customizable
Allows for more data control by hosting on your own server
Includes additional features such as heatmaps, session recordings, and form tracking
Easy integration into shop systems and CMS
Disadvantages:
Complex installation that requires experience
Some additional features are chargeable
Whether you want to install Google Analytics, etracker, or Matomo, we have the necessary experience to handle both the implementation of web tracking tools and the customization for you. Of course, the market offers other analytics tools as well, each with its own set of advantages and disadvantages.
WHY
That's why implementing web tracking is worthwhile
Even the smallest changes to your website can have a significant impact on the number of users visiting it. Thanks to web analytics, you can find out whether improvements are needed or if changes made have a positive impact. Analytics tools use various metrics to analyze visitor flows in detail:
With the page view metric, you can track how often a page is accessed. This helps you understand which content is relevant to your target audience and which garners less interest. This way, content creation can be more easily planned and tailored to the desires and needs of your own target audience.
The number of users metric shows you whether your audience has grown and if advertising measures have been successful. Particularly, the visitors who come to your site create so-called sessions. Through these sessions, you can trace the journey of visitors through your website.
This provides valuable information for your sales, marketing, and product teams. By tracking the start and end points, the website can be optimized for the target audience. This optimization can also refer to personalization, as customers and visitors expect more personalization than ever before. Advanced analytics tools additionally determine whether a visitor is new or has visited your site before.
Furthermore, with the implementation of web tracking, you can discover through which source users found your site. Use web analysis to evaluate whether campaigns that are played out, posts on social networks, or an organic search were the starting point for the page view.
Even when users leave your site, website tracking provides insights into the possible reasons or causes. The time users spend on your site is an important indicator of their interest in your service or product. The lower the so-called bounce rate of your website, the more people are enjoying the content you show them. Thus, the bounce rate can be used as an indicator of relevant content.
These metrics are just examples of the multitude of options that website tracking offers you. Depending on the web analytics tool, you gain more or less information. We are happy to work with you to determine which information is relevant for your website.
Our Cases
Reporting - Creation & Ongoing Maintenance
Ensuring Accurate Data Collection
Design & Setup of Reporting
Continuous Web Analytics Support
Optimization of GA4 Configurations
Creation of a Looker Studio Reporting
Creation of a Tracking Concept
Integration of GA4 including Server Side Tracking
Continuous support and extension
Migration of all accounts to Matomo
Tracking configurations
Creation of automated reports
HOW
internetwarriors – Your Web Analytics Agency in Berlin
Data-driven marketing based on website tracking forms the foundation for the advancement of your company. Don't miss out on potential and choose a digital tracking tool to learn more about user behavior on your website.
The flawless implementation of a tracking tool requires extensive expertise in the field of web analytics. With more than 20 years of experience as a web analytics agency in Berlin, it is our passion to support you from the very beginning with the integration of your chosen web analytic tool. We are happy to advise you in selecting the right software to successfully implement web tracking in alignment with your individual needs and requirements.
Do you desire 360° support? Even after the successful installation of tracking, we provide regular reports on user behavior on your site as part of our SEO support by arrangement.
Upon request, we conduct customer journey and usability analyses to ideally target your audience and ensure the user-friendliness of your website.
We look forward to your inquiry.
Contact us now without obligation!
Certificates
Warrior Knowledge
New Web Analysis Knowledge
Additional Web Analytics Services
Server-Side Tracking
Server-side tracking ensures precise data and enhances data privacy.
Google Tag Manager
The Google Tag Manager allows you to manage tracking tags flexibly and without any code modifications.
etracker
etracker is a GDPR-compliant web analytics tool that provides you with detailed insights into the behavior of your users.
Google Analytics
We're setting up Google Analytics for you so you can make data-driven decisions.
Conversion Optimization
Conversion optimization strategically increases the number of users who perform desired actions on your website.
Usability Analysis
A usability analysis shows you how users experience your website and where there are opportunities for improvement.
Customer Journeys
Customer journeys help you understand and optimize your customers' interactions across various touchpoints.
Web Analytics Training
Web analytics training provides you with the know-how to effectively utilize data and make well-informed optimization decisions.
