Privacy-compliant. Precise. Comprehensive.
Web Analytics with etracker
Would you like to analyze your website in a privacy-compliant manner without missing out on important insights? Are you looking for an alternative to Google Analytics that is both GDPR-compliant and powerful?
Halid Osmaev
- Web Analytics Team
etracker
etracker: Your Alternative for Privacy-Compliant Analytics
With etracker, you can precisely analyze your website visitors. Unlike Google Analytics, you do not commit to Google, a US-based company, but rather use a German competitor.
The software offers similar functions in web analytics and considers data protection as the foundation for all features.
"With etracker, you can analyze your users in a targeted way and customize reports individually. Your data is stored in Germany."
Halid Osmaev
WHAT
What can you track with etracker
You can easily find out the following questions with the various reports:
Who is on my site?
How did users come to my site?
What interactions do users perform on the site?
Do users achieve certain website goals, such as signing up for a newsletter or downloading something?
What click paths do users follow on your website?
Number of orders and cancellations from your e-commerce shop
You can also compare time periods in etracker reports to better highlight developments. However, the web analytics tool offers you even more: It provides the best of both worlds. If you work with the program as an administrator, you can enable support for UTM parameters. These parameters are the Google campaign parameters used to tag external campaigns. This way, you don't have to re-tag marketing campaigns when you want to switch to etracker.
However, it often happens that you do not have access to the configuration and implementation of etracker. In this case, it may happen that you want to send campaign traffic to landing pages where etracker is not installed. Here, we as etracker support can recommend redirecting users via etracker servers, which read the campaign data and assign it to your account accordingly. This way, you can capture your data accurately.
WHY
Privacy at etracker
From the beginning, etracker has focused on protecting personal data as a web analytics tool.
As of October 2019, etracker stores data on servers in Germany and complies with GDPR requirements. Proper handling of cookies is, of course, also ensured. However, the software goes beyond that.
If, as a website operator, you want to prohibit the execution of certain functions on the website for security reasons using security headers, etracker adheres to these directives. Although this may result in less data in a few cases, it increases the security for the server and your users.
Our Cases
Reporting - Creation & Continuous Maintenance
Ensuring Correct Data Collection
Design & Development of Reporting
Continuous web analysis support
Optimization of GA4 configurations
Creation of a Looker Studio report
Creation of a tracking concept
Integration of GA4 including server-side tracking
Continuous support and expansion
Migration sämtlicher Konten zu Matomo
Trackingkonfigurationen
Erstellung automatisierter Reportings
HOW
Advanced Web Analytics with etracker
In addition to the default privacy feature and the basic and marketing reports, etracker also offers features that other providers do not have. This includes, for example, the campaign tool, which allows you to generate campaign parameters for external marketing campaigns directly in the user interface. The advantage: Two links are generated directly:
Parameters for pages with embedded etracker code
Complete URL with parameters for pages without embedded etracker code
This way, you can decide which link you need and use it. You can also easily analyze users' scrolling and clicking behavior. Depending on the type of analysis, the web analytics tool offers simple heatmaps that visually display how far users have scrolled or whether they have interacted. Form analyses are also available.
You can also create your own reports and even define them as standard. This applies not only to the individual reports but also to the basic and marketing reports, which you can completely redesign. This way, you can approach the topic of web analytics in a highly individual manner. etracker clearly differentiates itself from other web analytics tools like Google Analytics because you work directly in the reports you've prepared for yourself without leaving the basic or marketing reports. Exporting data is possible both via the graphical interface and through the API.
Additional services from etracker
With the multi-client feature, you can also manage, monitor, and analyze multiple websites within one installation. The different packages offered by etracker provide flexible options and scopes. These include:
App Analysis: For evaluating smartphone apps
UX Analysis: For a detailed user experience evaluation
Optimizer: For conversion optimization and integrated A/B testing
Smart Messaging: For an easy way to address visitors individually
API Usage: For connecting etracker to your CMS or shop system
etracker Web Analytics Agency internetwarriors
Contact us if you have further questions about etracker. We are happy to offer you etracker support in the field of web analytics and help you implement and evaluate successful campaigns. Reach out to us for both small tasks like tool integration and larger topics such as training and concepts.
We are always available for you by phone, in person, and via email.
Certificates
Warrior Knowledge
New Web Analytics Knowledge
Additional Web Analytics Services
Web Tracking Integration
With professional web tracking integration, you'll receive precise data for optimizing your website and marketing efforts.
Server Side Tracking
Server-side tracking ensures precise data and enhances privacy.
Google Tag Manager
The Google Tag Manager allows you to manage tracking tags flexibly and without code modifications.
Google Analytics
We'll set up Google Analytics for you so that you can make data-driven decisions.
Conversion Optimierung
Conversion-Optimierung steigert gezielt die Anzahl der Nutzer*innen, die gewünschte Aktionen auf deiner Website ausführen.
Usability Analysis
A usability analysis shows you how users experience your website and where there are opportunities for improvement.
Customer Journeys
Customer Journeys helfen dir, die Interaktionen deiner Kund*innen über verschiedene Touchpoints hinweg zu verstehen und zu optimieren.
Web Analytics Training
Web analytics training provides you with the know-how to effectively use data and make well-informed optimization decisions.
