Simple. Intuitive. Successful.
Improve usability
Do you want to ensure that your website is designed to be intuitive and user-friendly? Are you wondering how to enhance the user experience to boost your conversion rate? We're here to help you identify weak spots and optimize your website so users will enjoy staying and taking action!
Halid Osmaev
- Web Analytics Team
Usability Testing Agency
User-Friendly Website: The Key to Satisfied Users
A good ranking in Google search, innovative products, and price advantages over competitors are not a guarantee for a successful website or webshop.
The decision of whether your users purchase the product or perform another conversion typically depends on the user-friendliness.
"Optimize the usability of your website to guide users more precisely and quickly to your goals, and improve the completion rate of those goals. Good usability also measurably enhances your search engine optimization."
Halid Osmaev
WHY
Why is usability important?
There are countless options available for website operators to implement a website. However, this very fact unfortunately offers a lot of room for poorly designed websites. The range of errors spans from irrelevant search results to a cumbersome purchasing process.
The consequences for website operators are often poor metrics and dissatisfied customers.
Shopping and acquiring information has never been easier. The age of the internet makes it possible. All products and information are just a few clicks away for internet users. The offerings are diverse, and your customers' expectations are clear. Obstacles or hurdles that make completing a purchase or gathering information difficult lead to customer frustration and are often punished with leaving the site. In turn, you as a website operator lose revenue.
Good usability increases your number of new customers and revenue, reduces your users' frustration, and lowers your support costs.
WHAT
What defines web usability?
Web usability is a quality criterion regarding the user-friendliness of a website and its elements. This includes all interaction possibilities such as navigation, the sales funnel, or the contact options provided to the user through your website. The standards DIN EN ISO 9241 set the requirements for a website's usability. The defined characteristics include effectiveness, efficiency, and satisfaction. If a website or an online shop needs to be optimized regarding the desired actions and engagements of the website users, a thorough usability analysis is usually required.
To offer your website visitors the best surfing experience, you should consider the following points in the context of your website design or development:
Gaining Insight Through Usability Testing
A usability test is the most effective method to identify the usability issues on your website that hinder your customers in using it effectively and efficiently, or, in the worst case, cause them to leave. The test thus provides you with a great opportunity to understand your customers and provide them with the optimal user experience. With good usability testing, you can track which areas of your website are frequently used or where potential usability problems occur. If you want to make your business more competitive, you should focus on web usability. Implementing a website designed according to usability guidelines helps you attract customers and retain them in the long term.
The following evaluation areas are part of our optional service package for a comprehensive usability analysis:
internetwarriors tests your usability
Need support with the right and user-friendly implementation of your website? Feel free to contact us for free. internetwarriors is the online marketing agency in Berlin that offers a full range of services, from consulting to implementing measures and continuous support for sustainable success.
Our usability experts at internetwarriors are happy to assist you with a thorough usability analysis for the success of your website or online store.
Let our team and expertise in usability testing from Berlin convince you.
Get in contact now and request a quote!
Our Cases
Reporting - Creation & continuous maintenance
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Design & setup of reporting
Continuous Web Analytics Support
Optimization of GA4 Configurations
Creation of a Looker Studio Report
Creation of a tracking concept
Integration of GA4 including server-side tracking
Ongoing support and enhancement
Migrating all accounts to Matomo
Tracking configurations
Creating automated reports
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Conversion optimization specifically increases the number of users who perform desired actions on your website.
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