How to Turn Users into Customers
Conversion Optimization
Want to get more out of your traffic? Would you like to know why your users abandon the final step in the purchase process? We can help you take your conversion optimization to the next level.
Conversion Optimization
Efficient Strategies for More Conversions
"Use web analytics evaluations to target your marketing expenses very precisely. Based on these evaluations, you can strengthen your successful marketing channels and reduce waste."
Johannes Stabel
In online marketing, we often and gladly talk about so-called conversions.
We discuss the optimization and increase of the conversion rate or how a customer converts. In plain language, this means that a user performs a specific, targeted action intended by our client!
John Stabel
- Head of Web Analytics
WHAT
A conversion: the successful completion of a website goal by the user
We guide your customers successfully through the sales funnel with online marketing measures. To do this, we define goals with you that lead users one step closer to completing a purchase. The interim goals can vary greatly: from registering for a newsletter, downloading a white paper, to purchasing a product or making direct contact—many options make sense and are set according to your specific target audience.
The so-called conversion rate is calculated from the number of visitors in relation to the completed goals. It confirms our efforts or gives us reason to make adjustments.
To increase the conversion rate, we create top-notch landing pages for you or optimize existing ones.
HOW
Landing Pages: Development, Structure, and Checkout Optimization
The term "Landing Page" is often misused. A landing page is not merely the page where a user randomly ends up; rather, it's a webpage designed for the user directed to it to perform a specific action. A landing page is usually a single webpage accessible on the main domain with a target URL for marketing campaigns.
Landing pages are most commonly created in connection with Google Ads campaigns, but they can also be used for any other online campaign or across different channels.
It's important for a landing page to be optimized to meet the user's expectations, providing them with orientation and clear navigation. Only when user guidance and usability are spot-on will the conversion rate for the predetermined advertising goal, such as the purchase of a specific product, be high.
With well-conceived landing pages, companies can quickly reach new visitors and present their topics through high-traffic campaigns.
Another advantage:
Thanks to the user having already clicked on the advertisement beforehand, they are engaged with the content before reaching the page and are involved in the topic. Ideally, they stay on the page and perform the desired action.
We design and develop new landing pages or improve existing sites. Contact us directly!
Landing Page Optimization – Measure Us by Your Success!
We believe in landing pages and are happy to be measured by our actions or your success. Speaking of "measuring success": We always analyze goal achievement using various online marketing tools and provide you with regular and on-demand updates on the overview and status quo.
On one hand, we use the tools that are also used to create the campaigns. They already provide a lot of information and give hints on potential optimizations. On the other hand, we use web analysis tools like Google Analytics, through which we gain comprehensive insights into campaign success.
Based on the tracking data, we identify last stumbling blocks that may lead to cart dropouts and serve us for further checkout optimizations.
Our various testing procedures and A/B testing can also be reviewed, evaluated, and accordingly improved using conversion tracking.
We keep an eye on the key figures and continually adjust all measures to visitor behavior – so that our campaigns convert for you!
Our Cases
Migration of all accounts to Matomo
Tracking configurations
Creation of automated reports
Erstellung eines Tracking Konzepts
Integration GA4 inkl. Server Side Tracking
kontinuierliche Betreuung und Erweiterung
Kontinuierlicher Webanalyse Support
Optimierung von GA4 Konfigurationen
Erstellung eines Looker Studio Reportings
Reporting - Creation & Continuous Maintenance
Ensuring Accurate Data Collection
Design & Development of Reporting
The internetwarriors – your agency for conversion optimization!
Building, tracking, and optimizing a landing page might initially sound labor-intensive.
However, using a professional landing page aimed at conversion optimization is definitely worthwhile, as the quick start and targeted customer direction pay off in increased purchase completions.
Rest assured: With a successful campaign boasting a high conversion rate, you can achieve significantly noticeable additional earnings, especially as a shop owner, but also with other market models.
Get in contact now and request an offer!
Certificates
Warrior Knowledge
Neues Webanalyse-Wissen
Additional Web Analytics Services
Web Tracking Setup
With professional web tracking integration, you'll receive precise data for optimizing your website and marketing efforts.
Server-Side Tracking
Server-side tracking ensures accurate data and enhances privacy.
Google Tag Manager
The Google Tag Manager allows you to manage tracking tags flexibly without needing to adjust the code.
etracker
etracker is a GDPR-compliant web analytics tool that provides you with detailed insights into your users' behavior.
Usability Analysis
A usability analysis shows you how users experience your website and where there are opportunities for improvement.
Customer Journeys
Customer journeys help you understand and optimize your customers' interactions across various touchpoints.
Web Analytics Training
Web analytics training provides you with the know-how to use data effectively and make informed optimization decisions.
Google Analytics
We set up Google Analytics for you so that you can make data-driven decisions.