How to Turn Users into Customers

Conversion Optimization

Want to get more out of your traffic? Would you like to know why your users abandon the final step in the purchase process? We can help you take your conversion optimization to the next level.

Conversion Optimization

Efficient Strategies for More Conversions

"Use web analytics evaluations to target your marketing expenses very precisely. Based on these evaluations, you can strengthen your successful marketing channels and reduce waste."

Johannes Stabel

In online marketing, we often and gladly talk about so-called conversions.


We discuss the optimization and increase of the conversion rate or how a customer converts. In plain language, this means that a user performs a specific, targeted action intended by our client!

Johannes' presentation on conversion optimization for an audience.
Johannes' presentation on conversion optimization for an audience.
Johannes' presentation on conversion optimization for an audience.

John Stabel

- Head of Web Analytics

WHAT

A conversion: the successful completion of a website goal by the user

We guide your customers successfully through the sales funnel with online marketing measures. To do this, we define goals with you that lead users one step closer to completing a purchase. The interim goals can vary greatly: from registering for a newsletter, downloading a white paper, to purchasing a product or making direct contact—many options make sense and are set according to your specific target audience.

 

The so-called conversion rate is calculated from the number of visitors in relation to the completed goals. It confirms our efforts or gives us reason to make adjustments.

 

To increase the conversion rate, we create top-notch landing pages for you or optimize existing ones.

HOW

Landing Pages: Development, Structure, and Checkout Optimization

The term "Landing Page" is often misused. A landing page is not merely the page where a user randomly ends up; rather, it's a webpage designed for the user directed to it to perform a specific action. A landing page is usually a single webpage accessible on the main domain with a target URL for marketing campaigns.


Landing pages are most commonly created in connection with Google Ads campaigns, but they can also be used for any other online campaign or across different channels.


It's important for a landing page to be optimized to meet the user's expectations, providing them with orientation and clear navigation. Only when user guidance and usability are spot-on will the conversion rate for the predetermined advertising goal, such as the purchase of a specific product, be high.


With well-conceived landing pages, companies can quickly reach new visitors and present their topics through high-traffic campaigns.


Another advantage:
Thanks to the user having already clicked on the advertisement beforehand, they are engaged with the content before reaching the page and are involved in the topic. Ideally, they stay on the page and perform the desired action.


We design and develop new landing pages or improve existing sites. Contact us directly!

Landing Page Optimization – Measure Us by Your Success!

We believe in landing pages and are happy to be measured by our actions or your success. Speaking of "measuring success": We always analyze goal achievement using various online marketing tools and provide you with regular and on-demand updates on the overview and status quo.


On one hand, we use the tools that are also used to create the campaigns. They already provide a lot of information and give hints on potential optimizations. On the other hand, we use web analysis tools like Google Analytics, through which we gain comprehensive insights into campaign success.


Based on the tracking data, we identify last stumbling blocks that may lead to cart dropouts and serve us for further checkout optimizations.


Our various testing procedures and A/B testing can also be reviewed, evaluated, and accordingly improved using conversion tracking.


We keep an eye on the key figures and continually adjust all measures to visitor behavior – so that our campaigns convert for you!

John

Stable

Head of Web Analytics

Get in touch

John

Stable

Head of Web Analytics

Get in touch

Our Cases

References: With us by your
side to success.

References: Succeed with us by your side.

  • Migration of all accounts to Matomo

  • Tracking configurations

  • Creation of automated reports

  • Erstellung eines Tracking Konzepts

  • Integration GA4 inkl. Server Side Tracking

  • kontinuierliche Betreuung und Erweiterung

  • Kontinuierlicher Webanalyse Support

  • Optimierung von GA4 Konfigurationen

  • Erstellung eines Looker Studio Reportings

  • Reporting - Creation & Continuous Maintenance

  • Ensuring Accurate Data Collection

  • Design & Development of Reporting

The internetwarriors – your agency for conversion optimization!

Building, tracking, and optimizing a landing page might initially sound labor-intensive.


However, using a professional landing page aimed at conversion optimization is definitely worthwhile, as the quick start and targeted customer direction pay off in increased purchase completions.


Rest assured: With a successful campaign boasting a high conversion rate, you can achieve significantly noticeable additional earnings, especially as a shop owner, but also with other market models.


Get in contact now and request an offer!


John

Stable

Head of Web Analytics

Get in touch

John

Stable

Head of Web Analytics

Get in touch

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Address

Bülowstraße 66

Aufgang D3

10783 Berlin

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Address

Bülowstraße 66

Aufgang D3

10783 Berlin

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