The Basics of Web Analytics
Web Analysis Seminar
Are you running a website and have installed a web analytics tool, but don't know how to handle it? Do you feel overwhelmed by the topic of web analytics and get anxious when it comes to the quantity and quality of your data?
Johannes Stabel
- Head of Web Analytics
Webanalyse Schulungen
Identify leads and target audiences yourself
"With the help of our seminars in the field of web analytics, you will learn more about user behavior, page load speed, or, if possible, online purchases on your site, allowing you to continuously deepen your knowledge. Because only those who understand their visitors can enhance their satisfaction and thereby increase the number of completions."
Johannes Stabel
In our Google Analytics seminar and etracker training, we explain the basics of web analysis and introduce you to the capabilities of Google Analytics and etracker. Our goal is to familiarize you with this online marketing discipline and inspire you with key performance indicators (KPIs), evaluations, and targeted optimizations!
WHAT
Google Analytics Seminar
Web analysis is the be-all and end-all if you want to understand user behavior on your website. Web Analytics goes far beyond simply aggregating data in reports. With web analysis, you put data into context and evaluate the access to your website in detail.
By default, all accesses to a website are recorded by web analysis tools. However, additional data can also be collected. Examples include:
Sending contact forms (anonymized)
Views of videos
Downloads of files
Scroll behavior of users
To avoid losing track of the large amount of data collected, it makes sense to create a tracking concept in advance, which clearly defines what data you want to collect and evaluate. It also describes the software used and which goals are used for measuring success and optimization.
In our Google Analytics course, we combine theory and practice and explain to you step by step:
the differences between reporting and web analysis
the creation of a tracking concept
the setup of your preferred web analysis tool
the operation of the tool
the resulting opportunities in other online marketing channels
Benefits of the Google Analytics Seminar
In our Google Analytics seminar, you will learn how to collect data, analyze it, and draw the right conclusions. Quickly evaluate your campaigns and regularly monitor the defined key figures, or KPIs. The instructors are experienced members of internetwarriors and are proficient in using Google Analytics as a comprehensive analysis tool.
Additionally, you'll learn how Google Analytics can be linked with other tools. This way, other online marketing channels like SEA or SEO can also benefit directly from the gathered data and evaluations. This allows you to target your audience more effectively and allocate your budget more efficiently.
HOW
Content of the Google Analytics seminar in Berlin
For our customers, we offer Google Analytics training sessions that are generally kept broad. Upon request, we can also focus on specific topics of the tool. However, all topics are always covered in total. We generally prefer to work within the customer's account so that we can provide you with assistance and tips directly in your work environment. However, having your own Google Analytics account is not a prerequisite for you.
Our training sessions always include sufficient breaks to catch your breath, and we provide you with enough drinks. A lunch break is also planned. The only thing you should bring to the seminar is a WLAN-enabled laptop.
Our Cases
Migration of all accounts to Matomo
Tracking configurations
Creation of automated reports
Creating a Tracking Concept
Integration of GA4 including Server-Side Tracking
Continuous Support and Expansion
Continuous web analytics support
Optimization of GA4 configurations
Creation of a Looker Studio report
Reporting - Creation & Continuous Maintenance
Ensuring Accurate Data Collection
Design & Structure of Reporting
Web Analytics Training by internetwarriors
If you want to learn how to better analyze your website visits using web analytics, feel free to contact us. Internetwarriors offers you a comprehensive range of services as an online marketing agency in Berlin, from consulting to implementation.
We offer training for the following web analysis tools:
Google Analytics
etracker
Both seminars are structured the same way but tailored to the specific features of the tools. Use our expertise to better identify and qualify your leads in the future. Get in touch and manage your media budget even better and more effectively!
Certificates
Warrior Knowledge
New Web Analytics Knowledge
Additional Web Analytics Services
Web Tracking Integration
With professional web tracking integration, you get precise data for optimizing your website and marketing efforts.
Server-Side Tracking
Server-side tracking ensures precise data and enhances privacy.
Google Tag Manager
The Google Tag Manager allows you to manage tracking tags flexibly without needing to make code adjustments.
etracker
etracker is a GDPR-compliant web analytics tool that provides you with detailed insights into the behavior of your users.
Conversion Optimization
Conversion optimization strategically increases the number of users who perform desired actions on your website.
Usability Analysis
A usability analysis shows you how users experience your website and where there are opportunities for optimization.
Customer Journeys
Customer journeys help you understand and optimize your customers' interactions across various touchpoints.
Google Analytics
We set up Google Analytics for you so you can make data-driven decisions.
