Data shows how users behave and where opportunities lie.
Web Analytics Agency Berlin
Web analytics help you understand how users experience your website and identify areas for improvement. This allows you to make data-driven decisions and implement targeted actions to enhance performance and conversions in a friendly and professional manner.
Alexander Frank
- Head of Web Analytics
Web Analytics Agency
Understanding Users Better
with the Help of Web Analytics.
“Who knows their data understands their users – and makes better decisions.”
Johannes Stabel
To measure and demonstrate the success of your website, you need suitable web analytics tools that provide you with the relevant metrics.
This raises the question of whether you want to present the data in simple reports or prefer an in-depth analysis of your website and visitors.
Web Analysis Services
Our experience lifts you up.
WHAT
Effective Web Analytics: Goals, Collaboration, and Professional Support
Before conducting the web analysis, you need to carefully consider which goals should be achieved with the analysis. Take into account how collaboration is structured in your company. If the web analysts can work directly with designers, usability experts, and programmers, then a deep web analysis is possible in addition to the standard reporting. If this form of collaboration is challenging, you should consider standard reports that provide the key metrics.
To identify the necessary prerequisites for this, internetwarriors as a web analysis agency from Berlin are happy to advise you and explain how you can best leverage the topic of web analysis.
WHY
Web Analytics Reports and Dashboards: KPIs in Focus for Clear Decisions
The reports created in this process mainly involve the structured recording and reporting of predefined metrics, known as Key Performance Indicators (KPIs). These are defined before setting up web analytics tools such as Google Analytics.
Examples of such KPIs include:
Number of website visits
Bounce rate
Conversion rate or
relevant metrics of other online marketing activities
For this purpose, reports based on KPIs are pre-defined in the web analytics tool and then automatically populated with data. In this way, the predefined metrics can be easily monitored or exported in the analytics software. In addition to creating reports, it is possible to use dashboards that allow you to check key metrics and trends at a glance. Information from reports and dashboards is particularly interesting for senior management, such as executives or department heads, due to their standardized format. This centralizes the data and makes further recommendations for action more quickly visible.
What defines detailed web analytics?
You take it a step further with more detailed evaluations. In these, you dive deep into your analytics data and identify connections that are not easily recognizable from standard reports. This could include examining specific website sections or the behavior of certain user groups from various marketing channels such as Search Engine Advertising or social media channels. Standard reports are thus enhanced with significantly more detailed and personalized analyses.
Often, A/B tests or multivariate tests are also used at this point to specifically analyze and optimize individual website elements.
Additionally, customer journey analyses are part of the portfolio. These evaluate which marketing channels contribute to achieving goals and how they can be optimized to further improve the conversion rate. The insights gained from this can, for example, help optimize Google Ads shopping campaigns more effectively for the first contact with a product.
Conversely, search or newsletter campaigns in Google Ads are optimized for completion. However, these are just examples. These analyses should therefore be conducted individually for each website and its specific goals.
This area of web analytics is particularly interesting and exciting because each analysis identifies strengths and weaknesses in every area, and further potential can be recognized. All these measures ultimately serve the goal of increasing your Return on Investment (ROI) and the number of leads.
How
How can we assist you with web analytics?
Especially for small and medium-sized businesses, cost-effective solutions like Google Analytics are often an attractive option because they offer a wide range of features at a low cost. The range of features should not be underestimated here, as they come very close to expensive professional solutions in many areas.
As with all analytics software, the use in compliance with data protection must also be considered in web analytics. The Federal Data Protection Commissioner and his regional colleagues have a data protection directive that regulates the correct use of the programs. We are happy to explain to you which points need to be considered and how to avoid pitfalls.
Additionally, we offer our services for expert tools like Adobe SiteCatalyst and Webtrekk Q3 or the Webtrekk Suite.
Analytics tools like Google Analytics make it possible to measure the website's data in real-time, compare, group, and segment it.
Our Cases
Reporting - Creation & Continuous Maintenance
Ensuring Correct Data Collection
Design & Setup of Reporting
Continuous Web Analysis Support
Optimization of GA4 Configurations
Creation of a Looker Studio Report
Development of a Tracking Concept
Integration of GA4 including Server-Side Tracking
Continuous Support and Expansion
Migration of all accounts to Matomo
Tracking configurations
Creation of automated reports
Certificates
Warriors Knowledge
