Data shows how users behave and where the opportunities lie.
Web Analysis Agency Berlin
With web analytics, you can understand how users experience your website and identify areas for improvement. This allows you to make data-driven decisions and implement targeted actions to enhance performance and conversion rates.
Johannes Stabel
- Head of Web Analytics
Web Analytics Agency
Using Web Analytics
to Better Understand Users.
"Knowing your data means understanding your users – and making better decisions."
Johannes Stabel
To be able to measure and demonstrate the success of your website, you need the right web analytics tools that provide you with the relevant metrics.
This raises the question of whether you want to present the data in simple reports or if you prefer a more in-depth analysis of your website and visitors.
Web Analytics Services
Unsere Erfahrung bringt dich nach oben.
WHAT
Effective Web Analysis: Goals, Collaboration, and Professional Support
Before conducting web analytics, you should carefully consider what goals you want to achieve with the analysis. Also take into account how you collaborate within your company. If the web analysts can work directly with designers, usability experts, and programmers, then a comprehensive web analysis is possible in addition to the standard reporting. If this form of collaboration is difficult, you should consider standard reports that provide the essential key figures.
To identify the necessary prerequisites, the internetwarriors are at your disposal as a web analytics agency from Berlin, offering advisory support and explaining the best ways for you to make the most of web analytics.
WHY
Web Analytics Reports and Dashboards: Focusing on KPIs for Clear Decision-Making
The reports created primarily include the structured recording and reporting of defined metrics, known as Key Performance Indicators (KPIs). These are defined before setting up web analytics tools such as Google Analytics.
Examples of such KPIs are:
Number of website visits
Bounce rate
Conversion rate or
relevant metrics from other online marketing initiatives
For this purpose, reports are defined in the web analytics tool based on the KPIs and then automatically populated with data. This way, the defined metrics can easily be monitored or exported in the analysis software. In addition to creating reports, there is the option to use dashboards, which allow you to check the most important metrics and trends at a glance. Information from reports and dashboards is particularly interesting for senior management such as directors or department heads due to their standardized structure. This is because the data is brought together in one central location, making additional recommendations for action visible more quickly.
What defines detailed web analytics?
You take a step further with more detailed analyses. In doing so, you dive deep into your analytics data to discover connections that aren't readily identifiable with standard reports. This can involve, for example, examining specific areas of a website or the behavior of certain user groups from various marketing channels like Search Engine Advertising or social media channels. Standard reports are thus expanded with much more detailed and customized analyses.
Often, A/B tests or multivariate tests are also used to specifically investigate and optimize individual website elements.
Additionally, customer journey analyses are also part of the portfolio. These evaluate which marketing channels contribute to achieving the target and how they can be optimized to further improve the conversion rate. The insights gained from this can help, for example, to better optimize shopping campaigns in Google Ads for the first contact with a product.
Search or newsletter campaigns in Google Ads, on the other hand, are optimized for closure, for instance. However, these are just examples. These analyses need to be conducted individually for each website and the different objectives.
This area of web analytics is particularly interesting and exciting because each analysis can identify strengths and weaknesses in every area and recognize further potential. All these measures ultimately aim to increase your return on investment (ROI) and the number of leads.
HOW
How can we assist you with web analytics?
Especially for small and medium-sized businesses, cost-effective solutions like Google Analytics are often appealing because they offer extensive functionality at a low cost. The range of features should not be underestimated here, as they come very close to expensive professional solutions in many areas.
As with all analytics software, the privacy-compliant use must also be considered in web analytics. The Federal Data Protection Officer and his state colleagues have issued a privacy policy that regulates the correct use of the programs. We are happy to explain which points need to be considered and how you can avoid pitfalls.
Additionally, we offer our services for expert tools like Adobe SiteCatalyst and Webtrekk Q3 or the Webtrekk Suite.
Analytics tools like Google Analytics make it possible to measure, compare, group, and segment website data in real time.
Our Cases
Reporting - Creation & Continuous Maintenance
Ensuring Correct Data Collection
Design & Structure of Reporting
Continuous Web Analytics Support
Optimization of GA4 Configurations
Creation of a Looker Studio Reporting
Creating a tracking concept
Integration of GA4 including server-side tracking
Continual support and expansion
Migration of all accounts to Matomo
Tracking configurations
Creation of automated reports
Certificates
Warrior Knowledge
