The Paradigm Shift: From SEO to Generative Engine Optimization (GEO)
GEO is the art of appearing in AI-generated responses. If you want to be found, you need to understand how artificial intelligence selects, processes, and presents content – this is the new digital visibility.
Julien Moritz
The digital landscape is undergoing a fundamental transformation. Large Language Models (LLMs) and generative AI like ChatGPT or Google AI Overviews are changing the rules of online visibility. Traditional Search Engine Optimization (SEO) alone is no longer sufficient to thrive in a world where AI-driven answer machines are replacing the classic list of results.
This shift requires a new strategic approach: Generative Engine Optimization (GEO).
GEO is the necessary evolution of SEO for the AI age. It’s no longer just about optimizing for a click on a link, but about becoming the cited source and authoritative answer in AI search.
Our core services in GEO – Generative Engine Optimization
Our goal is to make your business visible in the new era of digital search. GEO means crafting content in such a way that it is recognized, processed, and embedded in responses by AI systems like ChatGPT, Google Gemini, or Perplexity. Instead of focusing on rankings in traditional search engines, the aim is now to appear in the actual responses that users receive directly.
We develop customized GEO strategies tailored to your business model, target audience, and digital objectives. We combine technical expertise with creative content development and targeted reputation management. Our actions are designed to enhance your relevance in AI-generated information spaces – efficiently, transparently, and with a focus on the future.
GEO meets AIO – Insights into the Future of Generative Search
The launch of Google AI Overviews marks a new era of digital visibility. Our recent study reveals how generative search affects traffic, rankings, and content strategies - and what that means for GEO. For companies aiming to be present in AI-generated search results, the analysis provides valuable insights and practical recommendations.
Here we publish insights on GEO
Our team engages daily with the latest developments in Large Language Models (LLMs) and generative search. We actively share this knowledge through presentations, webinars, workshops, and training sessions—both online and in-person. We regularly attend industry events and publish articles in renowned trade media on topics such as GEO, AI-based visibility, and content strategies for LLMs. You can find a selection of our publications here:
SEO vs. GEO: A Strategic Overview
GEO does not replace SEO, but builds upon it. A solid SEO foundation is the basis for a successful GEO strategy. The following table highlights the key differences in focus and objectives.
Be part of the AI revolution with us
With us, you get
Generative Engine Optimization is new – and complex. That’s why we focus on direct communication and regular interaction. We guide you clearly and reliably through the world of AI-based visibility.
With us, you won't get anonymous tickets. Instead, you'll receive personal attention from experts who know your project and specifically optimize for the requirements of LLMs and AI search systems.
We explain how AI systems evaluate content, why certain actions make sense, and which goals are realistically achievable. GEO is dynamic – we stay on the pulse of development for you.
Innovation with Substance
We test new strategies for visibility in AI responses, develop creative approaches for content and structure – always keeping our experience and your success in mind.
Since 2001 in Berlin – Now at the Forefront of Digital Evolution
As an experienced agency with pioneering spirit, we combine SEO know-how with GEO expertise. We understand how LLMs think, how AI selects content, and how you can benefit as a company. With us, you're not just visible – you become relevant.
No worries, we are warriors.
The GEO team at internetwarriors
Questions to our GEO Experts from Berlin
GEO – Generative Engine Optimization – is a new field in digital marketing focusing on visibility in AI-generated responses. Partnering with us as a GEO agency raises many questions. Here, you'll find the most important answers about our services, our approach, and the role of AI and LLMs in modern online marketing.
