Lead Magnet: Whitepaper Strategy on LinkedIn
Content
In the webinar, we'll reveal how we initiate at the upper funnel of the customer journey to generate cost-effective leads for new customer acquisition with LinkedIn Ads. Promoting whitepapers plays a central role in this process.
We'll give you tips on how to create compelling content and genuine added value to keep your target audience engaged with your brand or business. Additionally, we'll put the lead strategy into the context of the customer journey and share our best practices for campaign creation with LinkedIn Ads.
What you'll learn in the webinar:
How to use LinkedIn Ads to generate valuable leads through whitepapers
How to create whitepaper lead campaigns with LinkedIn Ads
How to create genuine value in the form of whitepapers
Where to successfully integrate whitepaper campaigns into your lead funnel
How to optimize your whitepaper campaigns
Best practices directly from agency life
Speakers: Zacharias Zawierucha and Alexander Frank
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