Du kämpfst mit wenigen oder fehlenden Conversions in deinem Google Ads Account? Keine Sorge, das muss nicht unbedingt an schlechter Performance deiner Kampagnen liegen! Im Webinar zeige ich dir die 5 häufigsten Gründe für sinkende oder fehlende Conversions – und vor allem, wie du sie lösen kannst. Das erwartet dich: [object Object] ✔️ Eine Checkliste, mit der du die Ursache für Conversion-Verlust schnell findest [object Object] ✔️ Praxisbeispiele aus dem Arbeitsalltag [object Object] ✔️ Erprobte Tipps, um deine Kampagnen wieder auf Erfolgskurs zu bringen [object Object]

Increase your efficiency and make data-driven decisions! In this webinar, our SEA expert Markus Beck will provide you with insights into the best scripts to make your work in Google Ads easier and show you how Custom Columns can help you keep track of your KPIs and react faster to market changes. What to expect in this webinar: Introduction to Google Ads Scripts: What are scripts, how do they work, and what tasks can be automated? Practical examples: Scripts for campaign optimization and performance analysis. Custom Columns: How to create individual data views to better keep track of important KPIs. Tips & Tricks: Best practices for implementing scripts and columns to save time and increase performance. Register now for free!

In the online marketing of the future, companies must skillfully combine complex data, automation, and new laws. Data control, campaign optimization, and accessibility work perfectly together: Johannes Stabel demonstrates how you can maintain control over your data and effectively address challenges like data discrepancies with Google Analytics 4 and Big Query. Markus Beck explains how optimization potentials can be utilized despite automation to precisely reach the target audience, and Nadine Wolff illustrates how the Accessibility Strengthening Act creates SEO advantages and the resulting synergies influence visibility and ranking. A holistic strategy for greater success!

Would you like to learn practical tips on how to use tools like ChatGPT and Gemini to optimize your performance marketing campaigns? In this webinar, our SEA expert Yasser Teilab will give you an exclusive insight into how we at Internetwarriors strategically use these tools to continuously improve our campaigns, create more efficient processes, and achieve measurable results for our clients.

In our webinar "Google Analytics 4 at the Limit: Practical Handling of Data Deviations and Big Query," we discuss common issues that arise when using GA4. We delve into metric deviations, "not-set" values, and inconsistencies in reports, among other things. Our presenters, Halid Osmaev and Johannes Stabel, provide practical insights into typical challenges and demonstrate tried-and-tested workarounds and solutions, including the use of Big Query. Furthermore, fundamental principles of data collection and processing in GA4, such as sampling, approximation, cardinality, thresholding, and reporting identity, are clearly explained in a compact deep dive. The webinar remains practical and offers helpful approaches to make handling GA4 more efficient.

Discover the possibilities of Local SEO to increase your regional visibility! Nadine Wolff, an expert in search engine optimization, will show you how to attract more customers from your area through consistent NAP data, an optimized Google Business presence, targeted on-page optimizations, and building local backlinks. In times of Mobile First, local targeting is becoming increasingly important – learn how you can effectively utilize your digital storefront!

Every website operator has probably asked themselves this question: PDF – yes or no? We make the decision easy for you: Learn all the Do’s and Don’ts for SEO optimization of PDFs today and benefit from visible files & expanded audiences! Our SEO experts Ina and Nadine explain how a PDF should be structured, the importance of having a structure, and which meta tags are relevant for search engines. The accessibility of PDF files will also be addressed in this webinar. Speakers : Ina Bondarev and Nadine Wolff

Artificial intelligence is revolutionizing online marketing. But how can your strategy remain relevant? In this webinar, we present 5 valuable tips on how you can best prepare for the future to succeed even in times of automation. Learn how you can reach your optimal target audience and guide them along the customer journey, as well as discover additional optimization opportunities beyond Google Ads, Meta, and more. Speaker : Alexander Frank

Boost the reach and donations of your NGO with Google Ad Grants – completely for free! In this webinar, SEA specialist Emily Dier will share how you can increase your nonprofit organization's online visibility and donations using Google Ad Grants. Learn step-by-step how to set up your account and create campaigns, what guidelines you need to follow with Google Ads Grants, and how to optimize your ads to increase your NGO's conversion rate. This webinar is aimed at all NGO staff looking to improve their online marketing activities. Sign up for the webinar for free now and gain valuable insights for greater success in your nonprofit organization's online marketing. In this webinar, you will learn: What is Google Ad Grants and how does it work? What are the prerequisites to participate in the program? Step-by-step guide to setting up and managing your Google Ad Grants account Creating effective campaigns and ads Optimization strategies to enhance your visibility and conversion rate Success measurement and reporting Best Practices [object Object] [object Object] Presenter : Emily Dier

Between cookie panic and artificial intelligence, the major online marketing platforms have kept us all on our toes in recent months. In a joint masterclass with Hartmann Tresore AG and internetwarriors GmbH, we present a scientific case study on the impact of server-side tracking, consent mode, and enhanced conversions on performance marketing. Oriented towards practical application, with real campaign results, challenges, and successes, we explain how solid best practice online marketing must look in 2024! Speakers : Alexander Frank, Halid Osmaev, Daniel Keller