After the GDPR and TTDSG, the next bureaucratic challenge is upon us. In the summer of 2025, the Accessibility Strengthening Act will come into effect. In this whitepaper, you'll get an overview of the positive aspects of this legal regulation and how it promisingly impacts other search engine ranking factors.

For many online stores, Amazon is one of the most important sources of revenue. In this whitepaper, you'll learn how to run paid ads on Amazon with sponsored products and increase your reach. Download the document for free and learn more about: --How does Amazon work? --Sponsored products --Campaign setup and optimization --Reports and evaluations Take a look at the whitepaper contents:

Will artificial intelligence replace online marketing managers and online editors in the future? Artificial Intelligence (AI) is increasingly coming into focus in the digital world. In our whitepaper, we've taken a closer look at the topic for you. Download the document for free and learn more about: --Opportunities and risks of AI --Smart bidding and intelligent attribution --Content: human or machine --Social bots and object recognition >> Including an interview with expert Klaus Eck on the topics: --Profit and limits of AI --AI as a manager of social media accounts Document structure Chapter 1 --Artificial Intelligence as an opportunity and risk in online marketing --Definition of AI and historical overview up to the present day. Chapter 2 --Role of AI for search engines --What does the future look like for the SEO manager? --What evaluation criteria are important in the future? Chapter 3 --Smart bidding and intelligent attribution --What impact does AI have on the SEA area and how can we deal with it? Chapter 4 --Content marketing: AI instead of human editors? --Who writes the best, SEO-optimized texts without losing the personal touch to users? --Human or machine? Chapter 5 --Social media marketing – bots and object recognition --How important will the work of the social media manager be in the future? --How are social media channels already using AI? Take a look at the whitepaper.

Structured data allows relevant information on your website to be extracted even more effectively. This not only enhances the search experience for your users but also ensures that your site is found precisely where it is relevant. Learn more here! Take a look at the whitepaper.

The loading time of a website directly affects your SEO ranking. In this article, you'll learn all about the background, challenges, and solutions for optimizing loading times. Download the document for free and discover more about: Effects of long loading times --Typical issues that lead to high loading times --How Google measures loading time --Practical tips for optimizing loading times Take a look into the contents:

Get our free guide and discover over 40 pages of everything you need to know for a successful start in web analytics with Google Analytics. Become a web analytics expert! Here's what you can expect: --Comprehensive info all about web analytics --Illustrative step-by-step instructions --Practical tips directly from the field Take a look inside the guide Guide Structure Part One: Strategy & Tracking Implementation With web analytics, you understand your users better. In the first part of our guide, you'll learn everything about the right strategy and tracking implementation. You'll learn how to strategically approach web analytics and how to correctly integrate Google Analytics into your website. Chapter 1: The Tracking Concept – How to Plan Your Website Many website operators use web analytics without clear goals, wasting a lot of potential. The tracking concept brings structure to your web analytics. In this chapter, you'll learn how to create such a concept. Chapter 2: Attribution and Its Importance for Web Analytics Attribution models help you better allocate your marketing budget across channels and understand the customer journey. Here you get an overview of the benefits and get to know different models. Chapter 3: Google Analytics Basic Configuration – What You Should Consider Installing Google Analytics seems easy but often leads to mistakes. We show you step by step how to set it up correctly and avoid common pitfalls. Chapter 4: User | Session | Hit – How to Draw the Right Conclusions with Google Analytics Do you know the difference between a session and a page view? In this chapter, you'll learn basic terms to avoid misinterpretations. Chapter 5: Data Protection in Web Analytics When using web analytics, you must comply with certain data protection regulations to avoid costly warnings. Here we show you how to use Google Analytics in a data protection-compliant way in Europe. Part Two: The Possibilities of Web Analytics – 6 Practical Examples After successfully setting up Google Analytics and your first analyses, you'll learn in this part how to get more out of web analytics. We show you six concrete examples of the possibilities available to you. Chapter 6: Web Analytics in Practice – How to Measure Your Content Marketing Performance Content marketing can significantly increase your reach. You'll learn how to measure the performance of your content marketing campaigns in this chapter. Chapter 7: The Possibilities of Content Grouping in Google Analytics With the grouping of website content, you can better analyze the performance of your inbound marketing efforts. Here you'll learn how to create content groupings. Chapter 8: How to Exclude PayPal & Co. from Google Analytics Payment options like PayPal can skew your reports. We explain how to exclude external payment providers in Google Analytics in this chapter. Chapter 9: Conversion Tracking for AdWords and Bing Google Analytics can be expanded to include AdWords and Bing tracking with just a few steps. In this chapter, you'll find a step-by-step guide. Chapter 10: User-ID – Cross-Device Tracking We often use multiple devices to surf online. With the User-ID, Google offers you a tool for cross-device tracking. Here we show you how to use this feature. Chapter 11: Enhanced e-Commerce Tracking Enhanced e-commerce tracking expands the standard capabilities of Google Analytics with new analysis methods. What this expansion means for online retailers, you'll learn in this chapter.

Make your business more visible locally! With various ranking factors, you can show Google in which region your business is active—even without an online shop. Take advantage of the growing number of online search inquiries and direct your customers straight to you. Download the document for free and learn more about: --OnPage & OffPage optimization --Mobile presentation --Other important ranking factors Take a look at the whitepaper: Document Structure Chapter 1 – Why is Local SEO Important? Definition and introduction to the topic of local search engine optimization Chapter 2 – Factors That Boost a Page in Local Searches Overview of quick adjustments to show Google where your business is located locally. Chapter 3 – Ranking Factors Overview of relevant OnPage and OffPage optimizations

The trend towards e-commerce continues unabated, and many companies took the leap into online retail during the pandemic. International cross-border e-commerce, in particular, is becoming increasingly attractive. However, the demands that internationalization places on companies are often underestimated. In the current whitepaper, the internetwarriors provide you with a concise overview of what you need to consider when planning and implementing internationalization in online marketing.

In the summer of 2018, Google introduced the Mobile-First Index. In this whitepaper, you'll learn what you absolutely need to know. Download the document for free and discover more about: --Why is there a mobile index? --What impact does it have? --What should website owners pay attention to now? Take a look at the whitepaper contents.

The Google Core Web Vitals Update is just around the corner. Discover in this whitepaper how your company can achieve the best possible SEO performance in this context and how the Core Web Vitals are related to lead generation in SEO. Take a look at the whitepaper contents.