From Hacks to Leads - Webinar

In this webinar, Thorsten Abrahamczik will show you how to set up conversion measurement using classic examples and utilize it for micro goals. With these goals, you can specifically target your customers and expand your reach further.

The measurement of leads is absolutely necessary to use the marketing budget as efficiently as possible. However, companies often use a web analytics tool merely to measure page views. The opportunity to measure users through targeted behavior analysis and transform them into leads is often not utilized.

Thorsten Abrahamczik frequently uses commonly implemented, classic web page elements that are particularly suitable for conversion optimization. Additionally, he provides practical insights on how to ensure data quality in your Google Analytics.

Speaker: Thorsten Abrahamczik