More revenue with Shopping campaigns – Optimizing the customer journey (Englisch)
Content
Petar Rismondo will show you how to structure your ad campaigns for success, focusing on your highest-grossing products and their respective margins. This ensures that your advertising spend targets the best-selling and most profitable products.
He will demonstrate how to further optimize by analyzing the assisted contribution (and spend) of shopping per product in each sale. Competitor data and prices are also considered and analyzed to determine their impact on revenue and sales.
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