Best Practices for CAPI Tracking on Facebook and TikTok - Webinar
Content
Learn how to get the most out of your conversion tracking by using CAPI for your Facebook and TikTok advertising campaigns.
By directly transmitting conversion data from your own tracking server to Facebook/Meta, you can achieve more accurate results. At the same time, these are less susceptible to browser settings or ad-blockers. But that's not all – discover how integrating additional user data via SST into your CAPI tag can provide even more precise insights, including geo-information and client IDs.
Speaker: Johannes Stabel (Head of Web Analytics)
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