Guide: Getting Started with Web Analytics

Get our free guide and find out everything you need to know for a successful start in web analysis with Google Analytics across more than 40 pages. Become a web analytics pro!

Here's what you can expect:

• Comprehensive information on web analysis

• Clear step-by-step instructions

• Practical tips directly from experience

A Peek into the Guide

Guide Structure

Part One: Strategy & Tracking Implementation
Understanding your users better is key with web analysis. In the first part of our guide, you'll learn all about the right strategy and tracking implementation. You'll discover how to approach web analysis strategically and how to correctly integrate Google Analytics into your website.

Chapter 1: The Tracking Concept – Planning Your Website

Many website owners use web analysis without clear goals, missing out on a lot of potential. The tracking concept brings structure to your web analysis. In this chapter, you will learn how to create such a concept.

Chapter 2: Attribution and Its Importance for Web Analysis

Attribution models help you use your marketing budget better across channels and understand the customer journey. Here you'll get an overview of the benefits and learn about different models.

Chapter 3: Google Analytics Basic Configuration – What to Watch Out For

Implementing Google Analytics seems easy but often leads to mistakes. We show you step-by-step how to set it up correctly and avoid common pitfalls.

Chapter 4: User | Session | Hit – Drawing the Right Conclusions with Google Analytics

Do you know the difference between a session and a page view? In this chapter, you'll learn basic terms to avoid misinterpretations.

Chapter 5: Data Protection in Web Analysis

When using web analysis, you must observe certain data protection regulations to avoid costly warnings. Here, we show you how to use Google Analytics in compliance with data protection in Europe.

Part Two: The Opportunities of Web Analysis – 6 Practical Examples
After successfully setting up Google Analytics and your initial analyses, this part explains how to get more out of web analysis. We'll show you six concrete examples of the opportunities available to you.

Chapter 6: Web Analysis in Practice – Measuring Your Content Marketing Performance

Content marketing can significantly increase your reach. This chapter shows you how to measure the performance of your content marketing campaigns.

Chapter 7: Content Grouping Options in Google Analytics

By grouping website content, you can better analyze the performance of your inbound marketing efforts. Here, you'll learn how to create content groupings.

Chapter 8: Excluding PayPal & Co. from Google Analytics

Payment methods like PayPal can skew your reports. We explain in this chapter how to exclude external payment providers from Google Analytics.

Chapter 9: Conversion Tracking for AdWords and Bing

Google Analytics can be easily expanded to include tracking for AdWords and Bing. You'll find step-by-step instructions in this chapter.

Chapter 10: User-ID – Cross-Device Tracking

We often use multiple devices to surf online. With the User-ID, Google offers you a tool for cross-device tracking. Here, we show you how to use this feature.

Chapter 11: Enhanced e-Commerce Tracking

Enhanced e-Commerce Tracking extends the standard possibilities of Google Analytics with new analysis methods. Find out what this extension means for online retailers in this chapter.