Success Strategies Between Data Analysis, Automation, and Accessibility

In the online marketing of the future, companies must skillfully combine complex data, automation, and new laws. Data control, campaign optimization, and accessibility work perfectly together:

Johannes Stabel demonstrates how you can maintain control over your data and effectively address challenges like data discrepancies with Google Analytics 4 and Big Query. Markus Beck explains how optimization potentials can be utilized despite automation to precisely reach the target audience, and Nadine Wolff illustrates how the Accessibility Strengthening Act creates SEO advantages and the resulting synergies influence visibility and ranking. A holistic strategy for greater success!