Google Analytics 4 at Its Limit - Data Discrepancies and Big Query
Inhalte
In our webinar "Google Analytics 4 at the Limit: Practical Handling of Data Deviations and Big Query," we discuss common issues that arise when using GA4. We delve into metric deviations, "not-set" values, and inconsistencies in reports, among other things. Our presenters, Halid Osmaev and Johannes Stabel, provide practical insights into typical challenges and demonstrate tried-and-tested workarounds and solutions, including the use of Big Query.
Furthermore, fundamental principles of data collection and processing in GA4, such as sampling, approximation, cardinality, thresholding, and reporting identity, are clearly explained in a compact deep dive. The webinar remains practical and offers helpful approaches to make handling GA4 more efficient.
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