Better leads through data-driven campaigns

In this masterclass, you'll learn why it's important to collect valuable first-party data to create added value for lead generation and take your online marketing strategy to the next level.

Gain insight into the customer journey and understand why it's important. We'll provide answers to key questions: How can the lead nurturing process be optimized? How can customer data be utilized across platforms?

Speakers: Markus Beck and Alexander Frank