Artificial Intelligence in Online Marketing

Will artificial intelligence replace online marketing managers and online editors in the future?

Artificial Intelligence (AI) is increasingly becoming the focus of the digital world. In our whitepaper, we have taken a closer look at the topic for you.

Download the document for free & learn more about:

• Opportunities and risks of AI

• Smart bidding and intelligent attribution

• Content: Human or machine

• Social bots and object recognition

>> Includes an interview with expert Klaus Eck on the topics:

• Profit and limits of AI

• AI as a manager of social media accounts

Structure of the document

Chapter 1

• Artificial Intelligence as an opportunity and risk in online marketing

• Definition of AI and a historical overview up to the present day.

  
  

  Chapter 2

• Role of AI for search engines

• What does the future look like for the SEO manager?

• What evaluation criteria will be important in the future?

  
  

  Chapter 3

• Smart bidding and intelligent attribution

• What impact does Artificial Intelligence have on the SEA sector and how can we handle it?

  
  

  Chapter 4

• Content marketing: AI instead of human editors?

• Who writes the best, SEO-optimized texts without losing the personal connection to the user?

• Human or machine?

  
  

  Chapter 5

• Social media marketing – Bots and object recognition

• How important will the work of the social media manager be in the future?

• How are social media channels already using Artificial Intelligence?

Take a look at the whitepaper