Artificial Intelligence in Online Marketing
Content
Will artificial intelligence eventually replace online marketing managers and online editors?
Artificial Intelligence (AI) is increasingly becoming the focus of the digital world. In our whitepaper, we've taken a closer look at the topic for you.
Download the document for free & learn more about:
Opportunities and risks of AI
Smart bidding and intelligent attribution
Content: Human or machine
Social bots and object recognition
>> Including an interview with expert Klaus Eck on the topics of:
Profit and limitations of AI
AI as a social media account manager
Structure of the document
Chapter 1
Artificial intelligence as an opportunity and risk in online marketing
Definition of AI and historical overview up to the present day.
Chapter 2
The role of AI for search engines
What is the future of the SEO manager?
What evaluation criteria will be important in the future?
Chapter 3
Smart bidding and intelligent attribution
What impact does artificial intelligence have on the SEA sector, and how can we handle it?
Chapter 4
Content marketing: AI instead of human editors?
Who writes the best, SEO-optimized texts without losing the personal connection to the user?
Human or machine?
Chapter 5
Social media marketing – Bots and object recognition
How important will the role of the social media manager be in the future?
How are social media channels already utilizing artificial intelligence?
Take a look at the whitepaper
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