Reviewing the website with Chrome browser tools

Many work processes can be better managed with browser tools in Google Chrome and successes in SEO work can be achieved more efficiently.

Not only does Google Chrome come with plugins that provide assistance, but browsers like Mozilla Firefox, Internet Explorer, or Safari also offer add-ons, extensions, and plugins that allow your website to be easily analyzed.

This article focuses on extensions in the Google Chrome web browser. The internetwarriors work daily with the three extensions presented in this article. For manually performed SEO tasks, these tools can help reduce recurring tasks and thus quantitatively speed up the work process.

The presented browser tools identify technical errors in the structure of the website, check links, analyze content, and display errors in presentation.

MozBar - The All-In-One SEO Toolbar

Figure 1: MozBar Interface

The MozBar by Moz is indispensable as a browser tool for Chrome Browser in routine SEO work on your website. The following analyses are possible with the free version of the SEO tool:

• MozBar immediately displays the most relevant metrics when viewing any page.

• Finds and highlights keywords on a page and distinguishes links by type: Followed, No-Followed, External, or Internal.

• Provides a summary of page elements: general attributes, markup, and HTTP status.

• Displays redirects and redirect chains.

The tool offers an upgrade option. A 30-day trial period is available, which should definitely be tried out. The following MozBar Premium features are offered:

• Page Optimization - searches for top-performing content for winning strategies

• Lists detailed page optimization and offers content suggestions for each keyword on every page.

• More Metrics - Analyzes the page more deeply, e.g., root domain and subdomain links, etc.

• The Keyword Ranking Tool keeps track of every fluctuation in the rankings, providing a quick understanding of the competitive landscape.

• Tracks geo-targeted keyword rankings at the national, city, and direct neighborhood levels.

• Crawls the page including a crawling diagnosis

It is really worth using the tool intensively during the free 30-day trial period for your work on the website.

User-Agent Switcher - Visualization of Different Devices

The User-Agent Switcher extension can display a website in various web browsers and on different devices. This extension is helpful for troubleshooting the website and SEO errors that are not visible during regular desktop work.

Figure 2: Device Selection with User-Agent Switcher

For example, if a screenshot of an SEO issue that is only visible on a mobile device needs to be taken, this tool is ideal for the various displays of the website. This extension allows you to switch from the mobile user-agent to the desktop. A screenshot tool can be used to capture the full-screen mode graphic for analysis or documentation purposes.

Wappalyzer - Detailed Information on Technical Background

Wappalyzer is a browser tool that displays technologies used on websites, sometimes with version numbers and additional specific information. The tool identifies content management systems, eCommerce platforms, web servers, JavaScript frameworks, analytics tools, and much more.

Figure 3: Wappalyzer Interface

The tool allows for initial technical analysis without concrete knowledge of the entire system.

Conclusion

Using these browser tools allows you to increase SEO efficiency. Getting acquainted with browser extensions is always associated with some effort. However, once you master the use of these tools and incorporate them into your daily work routine, success through SEO will increase exponentially.

We are happy to advise you.