Now that all necessary measures for search engine optimization (also: SEO ) have been taken and the website achieves top rankings? Even if the first steps are successfully mastered, the next step comes - SEO for PDFs! [object Object] The PDF file is notoriously not well-regarded in the SEO world, but sometimes it's unavoidable. This is partly due to the static format (HTML pages are not as easily downloadable) and partly due to the user experience: some people prefer to read certain content offline, and PDF files usually provide detailed information that isn't always suitable for HTML pages due to text length (extensive scrolling and unnecessary information can, in the worst case, lead to bounce rates). So PDFs have their own target audience that can and should be addressed. Therefore, optimizing PDFs for search engines is worthwhile, even if it brings some challenges. Back to the roots: History and relevance of PDFs Regular users of Google search know that organic search results can include not only websites but also PDF documents. In fact, PDF files have been in the Google index since the year 2000: PDF file in Google search - https://www.internetwarriors.de/ The PDF format (Portable Document Format) has existed since the early '90s - developed by Adobe Inc. - and can contain both text and images, forms, links, etc. Today it stands for the open standard (ISO) and is very popular for its accessibility. [object Object] The inclusion by search engines allowed users a broader access to information. This added value resulted in the discussed indexing of static PDF files. This was the starting shot for another discipline of search engine optimization: SEO PDF. [object Object] Though PDF files differ from 'classic' web formats, they offer numerous advantages for SEO. This isn't just about the profit for users, but also about keywords (PDFs can be excellently optimized for keywords), backlinks (PDFs as a source for backlinks), and enduring content. Therefore, when well-integrated into the SEO strategy, PDFs can provide significant added value. Search engine optimization for PDFs: Doing it right! To understand how to optimize PDF documents, two main questions arise: How does Google rank PDF files? What decides their position compared to websites? And ultimately - what differentiates PDFs from classic websites? Two points stand out: PDFs are generally longer Users tend to link less to PDF documents Google itself also says that determining relevance is difficult because it depends on personal preference whether a user prefers to read a PDF or a website. Different search engines handle this differently and so only some helpful hints can be provided here. Find out what these are! But first, a golden rule: Google, as a text-based search engine, needs real text to optimally read and evaluate a document. PDFs often consist of images, especially if they are scanned book pages, etc. With the help of OCR software (Optical Character Recognition - a technology many are familiar with from scanners), Google might be able to better read images containing text in the future, but until then, pure text documents are the better choice. This is where SEO optimization for PDFs begins: Formatting, adjusting, and reformatting As mentioned, PDF SEO optimization starts with the correct file format. It's simple to check if it’s correct: if text from a PDF document can be copied and pasted into, e.g., a Word file, it is real text. Even if tables are present in a file, they should be text-based. Selectable text isn’t the only requirement for the correct format. Besides the text content, other aspects need to be considered, such as file size. Following the principle “as small as possible” practically ensures you can’t go wrong in this regard. Generally, file size reflects loading speed and download duration. A size under 1 MB is generally considered user-friendly, but some PDFs require more, justified by the amount of content. Additionally, a range between 1 and 5 MB can be seen as optimal, with anything over 1 MB aimed at large files and documents. It’s important to consider image compression to prevent unnecessarily increasing the file size. Always ask whether the file size suits its purpose and prioritize user experience. [object Object] Don’t overlook the write protection of PDFs - it’s crucial to prevent changes and modifications to the original files. Despite crawlers accessing write-protected PDFs, indexing them is usually pointless. It’s recommended to set such PDFs to noindex.  [object Object] In summary: Correct formatting is the first step in PDF SEO optimization. It also ensures readability and accessibility, essential for a positive user experience. Content determines success “Content is King” seems to be one of the most well-known and current quotes, even though it originates from a 1996 essay by Bill Gates. The saying has become somewhat of a cliché and has its place in the online marketing world. It’s also a rule in search engine optimization when it comes to content creation. PDFs are no exception. [object Object] The rule always applies - it’s all about the users. Thus, the PDF should provide added value if a good ranking is to be achieved. It needs not only SEO optimization but also informative, relevant, and useful content for the user. Added value, quality, and credibility are crucial for E-E-A-T optimization , making it essential to create high-quality content. [object Object] Content optimization for PDFs follows the same rules as for 'normal' HTML pages - one of the most important: it must be unique. This means: PDFs should provide additional information to the HTML content, may complement them, but must not be identical. This leads to the issue of duplicate content. If there’s a good reason to duplicate content, a Canonical Tag must not be forgotten. [object Object] In terms of keyword optimization, there are almost no differences: PDFs should and must be keyword optimized because search engines find and index PDFs through relevant keywords. Care should be taken to integrate keywords as naturally as possible into the content, and they should also appear in headings, title tags, meta descriptions, and file names. PDF Mastery: Onpage optimization for maximum success An onpage optimization is also required for PDF SEO. Essentially, it is very similar to onpage optimization of HTML pages. When done correctly, discoverability, user experience, and accessibility can benefit. [object Object] The first concern should be the file name : it should be as descriptive and simple as possible. Integrating a meaningful keyword into the file name is a helpful step, as it facilitates indexing by search engines. However, avoid using special characters and prefer hyphens - this measure is partly for better compatibility (for various software and operating systems), URL friendliness, and error avoidance (special characters have specific meanings in the file system). [object Object] Next, the title , part of the metadata, should be optimized. Common SEO rules apply here - length (max. 60 characters), unique design, relevant keywords, and brand at the end of the title. The title is directly stored in the PDF file and is an essential part of PDF SEO. It's possible to save the file name as the title simultaneously, which is also a permissible implementation. This must now be noted in the settings (Adobe Acrobat) accordingly. [object Object] Contrasting with the title, the meta description or description is not quite identical to what is known from SEO optimization. For PDFs, metadata includes title, author, keywords, and content summaries. Additionally, further information can be added via additional metadata. Except for keywords, which no longer have ranking relevance, all fields must be filled out. Even with different handling of PDF files, it is advisable to still consider the description's length (max. 160 characters) and add a usual call-to-action. Traditionally, headings play a very special role in SEO: …they structure content for users and search engines …provide an excellent opportunity to integrate keywords for better ranking …improve user experience …facilitate navigation, especially for users relying on screen readers …highlight content Moreover, headings are an important ranking factor. Therefore, it's crucial to equip not only websites but also PDFs with good headings. The same rules as for HTML pages should be followed - no unnecessary headings, keyword optimization, one H1 per page or document, and maintaining logical order. Inserting headings is very straightforward using Adobe Acrobat (or PDF-XChange Editor) or already in the Word file (with subsequent export of the document as PDF). [object Object] If content is considered a king in the SEO world, then internal linking is at least a hidden bridge to SEO success. Internal linking is also very relevant for PDFs, as it can increase the value of the PDF itself and its visibility. Internal linking can be well implemented through relevant keywords in the content. It is merely necessary to maintain thematic coherence and link to pages that fit the PDF's content. Moreover, anchor texts should not be overlooked, nor should the embedding in the sitemap. If backlinks from high-quality websites point to the document, there is an excellent chance to improve authority and visibility and thus work into the E-E-A-T concept. Furthermore, internal linking is almost indispensable if one wants to optimize PDFs for SEO. Tech-Tuning: Optimize your PDF! Once content, keywords, and onpage aspects for PDFs are optimized, the first half is done. The next and almost last step should be technical optimization. [object Object] Including it in the sitemap is essential for universal and/or current PDFs. However, one should start with the added value - does the PDF file offer it to the user? If this question can be positively answered and the criteria are met, then the sitemap is the right place for PDFs. The advantages are similar to HTML pages - direct indexing, better discoverability, improved performance, and proactive control of the indexing process. However, if certain files are to be excluded from indexing, this can also be done using the “noindex” tag. [object Object] The canonical tag should be correctly used and applied: Is the PDF content similar or even identical to the HTML page content? If so, the canonical tag is indispensable to avoid the issue of duplicate content. [object Object] The SEO optimization of PDFs also requires mobile optimization - correspondingly, aspects that characterize a mobile-friendly file should be considered - starting with file size (shouldn't be too large) to correct formatting (e.g., portrait orientation, left-aligned text, use of sections & headings, good structuring, etc.). If these points are observed, PDF search engine optimization is on the right track! PDF without barriers: Accessibility redefined! The topic of web accessibility has been discussed for a long time - and rightly so! Websites should be accessible to everyone, and from June 2025, this becomes mandatory. Hence, basic adaptations should be made in PDFs: All images/graphics should have alt texts Headings and tags must also be implemented Content must be text-based but also need appropriate contrast and readable typeface Lastly: Don’t forget necessary configurations for screen readers. [object Object] The good news is that all these measures can be directly implemented in PDF programs like Adobe Acrobat or the PDF-XChange Editor. Afterward, you can use the accessibility check (also available in the programs) to verify implementation. SEO PDF Accessibility PDF Tracking: Measuring with Precision Those wanting to measure performance should definitely consider tracking. This is also part of PDF SEO and can be used effectively. It provides a way to understand how users interact with the PDF document. There are many methods suitable for tracking PDF files - everyone can find what works best for them. However, the tracking concept should be approached with caution, always weighing its necessity. SEO Optimization for PDFs: Strategies for Success Even if PDF SEO is considered complex, it’s worth optimizing such files correctly. It should not be underestimated that PDFs can be SEO-relevant for several reasons: Indexing of content (text-based) Additional opportunity for keyword optimization Positive user experience Distribution of link equity Sustainable content PDFs are thus a valuable addition to the website, offering content expansion, targeting specific audiences, and appropriately optimized can increase visibility. If you follow the rules and properly implement search engine optimization for PDFs and fundamentally include the use of PDF files in the SEO strategy, you can only benefit from the expanded content format! [object Object] Need help optimizing your PDF content? Don't hesitate to contact us - our team is happy to assist you! It's simple: schedule an appointment and get all the insights! Learn more about our SEO services!

The SEO world is famously very diverse - content SEO, E-commerce SEO, on-page SEO, off-page SEO, technical SEO, and local SEO. Many of these intertwine and are difficult to separate. Although each type of SEO has its own peculiarities and nuances, there is also a common foundation that is the same across different types of SEO. [object Object] One of the most current SEO topics is local SEO. What is local SEO and where does it come from? The origins of this field date back to 2005. With the launch of Google Maps, the local aspect suddenly became very relevant. Since then, it has been gaining more and more importance. While traditional search engine optimization focuses on being easily found on Google, local search engine optimization aims to be found when users are searching for a result in their immediate area. [object Object] It is implemented in different forms - from the Google Business Profile to local keywords. But what does it include and how is it optimized? It's not enough to just specify the city Local business SEO is not just about keywords or the city name in the title tag. It's much more about strategy, planning, and execution. The goal of local SEO is to optimize local visibility, such as how the service or product is presented and its visibility with a local context. The search results are displayed based on the users' location. The increasing relevance of local SEO is due to the fact that nowadays, many people (if not most) are mobile. This means that, for instance, when looking for a restaurant or a good online marketing agency, local SEO is the way to go: Fig.1: Local Search - 360 Online Marketing Agency For companies, local SEO is not only a cost-effective strategy but also a way to stand out from the competition. With a well-crafted profile, specific and locally tailored content, as well as feedback and reviews, your visibility will shine in new colors. As a small bonus - it helps you gain and strengthen your customers' trust! [object Object] Overall, local SEO is your excellent chance to position yourself locally and gain market presence! Opportunities and limits of Local SEO Of course, you must always weigh the pros and cons. SEO for local businesses has a different tone and, while it offers many bonus points, it also presents its own challenges: The local aspect : The local aspect, which is the focus of local search engine optimization, can be both a curse and a blessing. Compared to classic SEO measures, the website is found in certain geographic regions with a local SEO strategy, making it difficult to rank for general queries. If the company's main target is at the local level, this is definitely an advantage. However, if you want to be visible beyond one city, you should consider combined SEO strategies and not rely solely on local SEO. Continuous change in algorithms : One should always remember that search engine algorithms change very quickly, so it's important to keep adapting local SEO strategies. Competition : Especially in certain local industries, competition can be very strong, which brings certain challenges. Time investment : The time investment is another factor because you can't do SEO halfheartedly. The effort in local SEO involves keeping all information up-to-date. In certain industries, the frequency can be relatively high, but the profiles should still be kept current and maintained. Reviews : Feedback, reviews, and testimonials strengthen customer trust, and that's true! But one must not forget that reviews are not always positive. A negative review can have serious consequences and requires immediate action. A thoughtful and constructive response to a negative comment can also create trust. If you're wondering if the effort is worth it, the answer is: Absolutely, because the benefits are huge. Targeted reach : With local SEO, you can specifically target users in your area searching for products or services, significantly increasing the likelihood of interaction. Visibility : A good placement in local search results will not only increase your visibility in the region but also encourage customer interactions, both online and offline. [object Object] Cost-effectiveness: Compared to many traditional marketing measures, local SEO is a cost-effective solution, mainly relying on organic traffic. However, if you do not have enough experience in the industry, working with a local SEO agency is a good decision to balance efficiency and costs. Mobile search : As mentioned before, mobile phones are the most commonly used search medium. Local SEO is ideal to reach users seeking local insights while on the go. Trust : A business can enhance its image in the community through positive customer reviews, building trust. Practical tips from professionals: How local SEO works! It's essential to evaluate and be clear on what marketing measure is right. Even if it seems like there's a formulaic approach in practice, it's not all that straightforward. If you're unsure whether local search engine optimization is right for you, answer this simple question: Does your business (store, restaurant, shop, etc.) have a fixed location? If you can answer this question with "Yes," then it's the right SEO strategy for you! Local SEO works when there is a location that can be visited. If your business is only online, it doesn't make sense. This is because most users will make very specific search queries with local references, such as "Pizza place Mitte" or "Beauty salon Schöneberg Berlin." Geographical orientation is the starting point. Once the question of choosing the right SEO strategy is clarified, here are some fundamental tips to maximize local visibility: Google Business Profile Google has its own local SEO management. To be present there, you need to know the rules. The first one is: "Create a Google Business Profile." Formerly known as “Google My Business,” the Google Business Profile is of enormous importance for local optimization. From the provided information, Google can determine relevant insights like reviews, opening hours, photos for local rankings, and display these alongside local hits: Fig.2: Google Business Profile - internetwarriors GmbH Moreover, connections to Google Maps, Google Street View, and Google Local Pack (also known as Google 3-Pack) are only possible with the Google Business Profile. Another advantage of this platform is that it is developed directly by Google and thus also considered in organic search. This means you can appear in local Google search results, even if the content on your website hasn't been optimized. NAP NAP stands for Name, Address, and Phone number and is another important component of local SEO. This information is essential for Google and should be consistent everywhere: On third-party platforms, on your own website, and within the Google Business Profile. The spelling should be uniform as well. Otherwise, it can lead to confusion, especially for users, but also for search engines, leading to negative ranking effects. On-page & Content Anyone familiar with on-page SEO will not find major differences in local on-page SEO. One should pay attention to the same components: keywords, title tags, meta descriptions, headings, etc. But since it's about the local context, this should also be mirrored everywhere. If the title tag says, for instance, "Delicious Italian Pizza," it's best to add the city or district, for example, "Delicious Italian Pizza from Berlin-Schöneberg." The same rules apply to meta descriptions and headings. With keywords, local relevance should also be considered. This applies to the content as well. Users should understand that it is a local provider. Of course, don't forget that the content must provide value and high quality. It’s much more about the substance than marking every sentence with a keyword of local relevance. Structured Data Let's not forget structured data. Even if users do not see it, structured data is visible to search engines. By marking all necessary data, you can also benefit. Search engines recognize such information (e.g., address, opening hours, etc.) and use it for display in search results. They also contribute to better local ranking. Moreover, using structured data provides the opportunity to display rich snippets. Mobile Optimization Though it seems evident, the relevance of mobile optimization should not be neglected. On one hand, local SEO is perfect for mobile search; on the other hand, it is generally important for ranking and visibility. Furthermore, some simple rules should be followed: The less, the better: Your website’s code should not be overloaded to achieve fast loading speeds. Your website's content should not be overloaded either. Users should not have to scroll excessively, whether on desktop or mobile, to reach the desired content. Responsive Design: This is by far the most important aspect. When designing the website, responsive design should always be implemented so the content adjusts dynamically to all mobile sizes. Business Directory Back in the day, people often looked up the Yellow Pages to find desired information and addresses. Today, everything is digitized, and numerous digital business directories exist. Utilizing this opportunity and registering your business there can yield additional benefits. Reviews and Testimonials Your local SEO checklist should not miss handling reviews & testimonials! The reviews and testimonials left by customers can lift or lower the business. Negative reviews undermine trust. But you should respond to such reviews and make a statement. Therefore: Don't leave reviews unanswered and never delete negative reviews! It's important to handle criticism and not panic. [object Object] Also, try encouraging customers to give feedback and leave reviews, as the more reviews there are, the stronger the profile. Regularity is also a positive signal for search engines. However, you should collect genuine reviews to gain trust from both users and search engines. Backlinks Working with backlinks is also part of local SEO. Therefore, after completing all mentioned measures, start building relevant backlinks from websites in the local environment. Attention should be paid to the importance of links. We always recommend generic, or free, backlinks collection, as it offers significant added value. Helpful steps include using PR measures or collaborating with other local businesses. Local SEO - Your To-Do List When opting for local search engine optimization, always keep a cool head. Proper implementation brings great added value! Local SEO increases visibility in local search results and is the first point of contact when looking for services or products nearby. Additionally, it generates targeted traffic and highlights local brand presence. In summary, these are the To-Do’s that must be checked off for effective local search engine optimization: Google My Business Profile Local keywords Structured data NAP On-page & content Possibly expand social media profiles Maintain reviews Mobile optimization Backlinks We are happy to help you implement your local SEO strategies! Simply contact us via the contact form and secure your non-binding offer! [object Object] Together, towards the most sought-after local brand! Did you enjoy the blog? Recommend it now! Facebook Twitter Telegram LinkedIn Envelope WhatsApp

In the world of search engine optimization, there are numerous strategies and techniques to enhance the visibility of a website. One often underestimated but highly effective method is optimizing internal linking. Internal linking in SEO serves to connect different pages within a website. This plays a crucial role not only in navigation and user-friendliness but also in distributing what is known as "Link Juice," which increases the authority and relevance of pages in the eyes of search engines. In this blog post, you'll learn how to improve your SEO strategy through thoughtful and targeted internal linking. Discover the best practices to satisfy both your users and search engines and ultimately improve your ranking. As a basis for the concept of your internal linking, you will learn in a step-by-step guide how to analyze the current state and identify potential areas of improvement. Definition and significance for SEO Basically, there are two types of hyperlinks: Internal links are connections that lead from your website to a subpage within your website. They help users navigate through your site and assist search engines in understanding the structure and hierarchy of your site. The advantage is that you have 100% control over them. External links , on the other hand, lead from a completely different domain to your website or vice versa. They can enhance credibility. However, you do not have full control over these and are dependent on other websites. This blog post will focus solely on internal linking. An important term in this context is "link juice." Link juice is the strength of a page. It consists of the quality and number of incoming links as well as their distribution across a website. As a result, the homepage has the most link juice and can pass it on through internal links. Links from pages considered more important transfer more link power than links from less important pages . A page is deemed important when many other important pages link to it. Link power is not distributed evenly. For example, if there are 100 internal links, they do not each receive 1/100 link power. Some links receive more, others less link power. The significance for SEO is diverse. Internal links enhance the user experience by helping visitors easily reach the desired information. For search engines, internal links are indicators of which pages on your website are most important. Pages that receive many internal links are considered particularly relevant and can rank higher in search results. Additionally, internal links make it easier for search engine crawlers to explore and index your site, thereby improving the discoverability and visibility of your content. Significance for Users The importance of internal links for SEO is diverse. They improve the user experience by helping visitors easily find the desired information. Within a text, for example, other products or services of the company are linked. This allows users to reach the page directly via the link without having to navigate to the site's menu. A well-thought-out internal linking strategy for SEO can help increase the user's time spent on your site. This can lead to better rankings in search results, as search engines consider user behavior in evaluating a site. Significance for Search Engines For search engines, internal links are an indicator of which pages on your site are most important. Pages with high link juice are considered particularly relevant and can rank higher in search results. Additionally, internal links make it easier for search engine crawlers to explore and index your site. This, in turn, improves the discoverability and visibility of your content. We occasionally hear the idea of marking links with nofollow to save link power. However, we advise against this. In such cases, the link is not followed, but it is still perceived as a link. During the calculation of link power, this link is considered in the total count. Concrete tips for optimizing internal linking We have concrete and practical tips on how you can optimize the internal linking on your website for more efficient SEO. From identifying particularly rewarding pages to choosing the right anchor texts to strategically placing links, these tips will help you fully exploit the potential of your internal linking and sustainably improve your SEO performance. 1. Use Screaming Frog to find pages that particularly benefit from additional internal links How can you find out which pages would benefit the most from additional internal links? This is where Screaming Frog comes into play. This powerful SEO tool allows you to specifically search for pages that are currently under-linked and therefore have great potential for additional internal links. Especially for pages that already have high traffic and are relatively poorly linked, there is a high probability that additional links will increase visibility and relevance in search results. First, create an API connection with Google Search Console : [object Object] 1. Configuration → API Access → Google Search Console [object Object] 2. Log in and select domain → OK Figure 1: Screaming Frog Guide: Set up API access Then start the crawl of the domain and limit the dataset to relevant data : [object Object] 1. Internal → HTML [object Object] 2. Select the following columns: Address, Meta Robots 1, Inlinks, Impressions [object Object] 3. Filter: Meta Robots 1 → does not contain → "noindex" Figure 2: Screaming Frog Dataset Once the crawl is complete, you should have a manageable number of pages. Now the ratio between inlinks and impressions is relevant. For optimization, especially those pages are interesting that have many impressions but few incoming links . For these pages, optimizing internal linking is a great way to capture the low-hanging fruits (threshold keywords). If the number of URLs is too overwhelming, you can save the data and create a chart using Excel. 2. Use internal links in the content of the page When using links in the text, the so-called anchor text (or also anchor text/link text) is particularly important. You shouldn't use phrases like "Click here" or "Learn more." Because not only should users learn from the anchor text what to expect on the linked page, but so should bots. Therefore, the linked text should as closely as possible match the keyword of the target page. However, we recommend not using the same anchor text (the keyword) 1:1 for every linking of a page, as that would seem unnatural. Ideally, use variations and synonyms, sometimes single words, phrases, or even entire sentences with keywords. It's also important to consider the position of the link. The highest importance lies in links within a text. The context signals to both users and bots the context in which the link is located. The further up on the page it is placed, the more important it appears. Of course, buttons can still be used, as they are user-friendly. Pay attention to a good link text here as well. Furthermore, images can also be linked. In this case, using the alt attribute and a good image title is particularly important. Specifically, the alt text visualizes for the bots what can be seen in the images and indicates what content the target page offers. 3. Use internal links in the navigation Navigation consists mainly of the menu and the footer . The navigation can be accessed from any page, and thus the links are visible on every page. Especially the most important pages should be linked in the menu, as they receive a lot of link power from this placement. The links in the footer should also not be forgotten. However, it is not meant to contain innumerable links. Linking pages from the menu a second time in the footer makes no sense. Moreover, the links pass less link juice because they are less likely to be clicked. Seasonal pages should be well-linked internally with some lead time. If a topic is relevant in 5-6 months, the target page can be linked in the footer. However, it should be linked more prominently 2-3 months beforehand, e.g., in the menu, on the homepage, and from relevant content to show search engines that it is currently a very important page. We also recommend integrating a breadcrumb for easy navigation. The links it contains show the hierarchical depth of the active page and offer the users the opportunity to reach the correct parent page with a few clicks. As a result, it is very user-friendly and increases the number of internal links in the domain. 4. Quality over Quantity There is no optimal amount of internal links on a website. More important is that the links are relevant and make sense . If you keep this principle in mind, you cannot have too many internal links on a page. You can ask yourself for each link: Could this page be interesting for users? If that is the case, it is a good and relevant link. If you want to create a concept for the internal linking of your website from scratch, you should consider the so-called siloing . This is the topic-relevant linking . According to this principle, online shop visitors on a product detail page for a soccer shoe should not see links to products from the "T-shirts" or "Pants" categories. These are likely not relevant in this case. Instead, it makes sense to offer a link to a soccer shoe from another brand, as the users are obviously interested in this product type. Therefore, internal linking should be limited to the category in which the users currently are and should only refer to the homepages of other categories. Figure 3: Siloing - topic-relevant linking Internal Linking & SEO: Conclusion from internetwarriors Optimizing internal linking is an important but often underestimated method for improving a website's SEO strategy. Through targeted internal linking, both the user-friendliness and the visibility and relevance of pages for search engines can be significantly improved. Well-thought-out internal linking supports navigation, efficiently distributes link juice, and helps search engines better understand the structure of the website. Practical tips such as the use of tools like Screaming Frog, the correct selection and placement of anchor texts, as well as high-quality and topic-relevant linking, are essential for success. Overall, optimized internal linking contributes to longer user dwell time and a better ranking in search results. We are happy to support you in developing an SEO strategy for internal linking. With an SEO Analysis , we find the potential of your website, define measures, and can implement these together under SEO Management . Contact us anytime for a non-binding offer! Did you like the blog? Recommend it now! Facebook Twitter Telegram Linkedin Envelope Whatsapp

The Digital Accessibility Enhancement Act, scheduled for 2025, marks a significant advance in the development of an inclusive digital society. It aims to improve the accessibility of digital products and services for people with disabilities. This legislation builds on existing legal frameworks for accessibility and extends them to meet the needs of the digital age. It is a good reason to check if your website meets the requirements. In this article, you will learn how to use the tools WAVE and Lighthouse to identify issues, determine what actions are needed, and get a good idea of what it means to optimize your website to meet WCAG - AA criteria. Why the WCAGs matter [object Object] A key aspect of this law is compliance with the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C). The WCAGs serve as an internationally recognized standard for web content accessibility and are divided into three levels of conformance: A, AA, and AAA. These guidelines offer detailed recommendations on how to design digital content to make it accessible to people with a range of disabilities, including visual, auditory, motor, and cognitive impairments. The law is expected to include requirements ensuring that websites, mobile applications, and other digital technologies comply with WCAG standards. This means that developers and providers of digital products and services must design their offerings to be accessible to all users, regardless of their physical or sensory abilities. Key elements of the WCAG include ensuring keyboard operability, providing alternative text for visual content, enhancing the usability and understandability of content, and compatibility with assistive technologies. The Digital Accessibility Enhancement Act will have far-reaching impacts on the public sector as well as on companies providing digital products and services for the German market. Implementing WCAG compliance will not only promote digital inclusion but also improve the quality and accessibility of online offerings overall. Measuring accessibility with Google Lighthouse [object Object] Lighthouse is an open-source tool developed by Google to improve the quality of websites. It is a valuable resource for both developers and website operators to analyze and optimize the performance, accessibility, best practices for web applications, and search engine optimization (SEO) of your websites. [object Object] Accessibility and SEO have synergies that should not be underestimated when optimization aims not only at accessibility but also at increasing organic visibility. A whitepaper with helpful checklists is available from us. [object Object] The installation, functionality, and measurement of accessibility with Lighthouse are explained below. Lighthouse can be installed and used in several ways: Lighthouse can be installed as an extension in the Google Chrome browser. You can simply visit the Chrome Web Store, search for Lighthouse, and add it. Lighthouse is also directly integrated into Chrome DevTools. To use it, you simply open the DevTools in Chrome, navigate to the "Lighthouse" tab, and start the analysis in Lighthouse. The website PageSpeed Insights also evaluates accessibility. Lighthouse performs a series of tests to evaluate various aspects of a website. The results of these tests are summarized in a report that not only shows the performance of the page but also offers specific recommendations for improvement. The report is divided into several categories: Categories measured in Lighthouse Measuring accessibility with the Lighthouse tool Accessibility is evaluated by Lighthouse through a series of automated tests as well as manual review recommendations. These tests include: Contrast ratios: Checking the text contrast compared to the background. Keyboard accessibility: Ensuring that all interactive elements of the website are reachable and usable by keyboard. Aria attributes: Use of ARIA (Accessible Rich Internet Applications) attributes to improve accessibility for screen readers and other assistive technologies. HTML structural elements: Using correct HTML elements to structure content and navigation elements. Classic SEO basics, such as heading structure, ALT attributes, or [lang] attributes. It is important to note that despite the comprehensive tests by Lighthouse, a fully accessible website cannot be guaranteed solely through automated checks. The manual review recommendations provided by Lighthouse are a crucial step to ensuring comprehensive accessibility. In the Google Developer Tools, a hierarchy of evaluation is published, where individual factors carry a weight from 1 to 10. [object Object] It is advantageous to focus first on the measures with a higher weight - interestingly, these factors are also closely linked to SEO measures. Excerpt of individual metrics and weightings The Google Tool Lighthouse shows the individual errors in website accessibility, categorized by topic. The display is in accordion format, ensuring an overview - see 1. Lighthouse also offers users the option to display more information about the errors. In this example, it not only shows what an ALT attribute for images should look like but also how it should be best implemented in the source code so that it can be read by search engines and also by assistive technologies like screen readers - see 2. The final part specifically displays the elements where the aforementioned error occurs, in the form of a screenshot and a snippet of the code. Unfortunately, the screenshots shown by the Lighthouse Tool are very unclear, making it difficult at first glance to place the element on the entire website - see 3. Error display in Google Lighthouse In summary, Lighthouse is a powerful tool that helps web developers and website operators analyze and optimize their websites. With its versatile installation and usage options and detailed reports and recommendations, Lighthouse plays an important role in modern web development, especially in the area of search engine optimization, where these values are an important indicator. So far, Google has not made a specific statement that the accessibility of a website is a ranking factor. However, many metrics are already indirectly evaluated. Accessible websites are becoming increasingly important, so it's only a matter of time before possible indicators and measurements are also found in the Google Search Console. WAVE - Tool with visual marking of accessibility You can also easily and freely test your website's accessibility using the WAVE tool. However, unlike the Lighthouse tool, it was not developed by Google itself. Lighthouse provides the advantage that the results come directly from Google and may be a more significant indicator for ranking. WAVE was developed by the recognized organization WebAIM and also adheres to WCAG guidelines. The results of the respective tools should thus not differ significantly when testing a website for accessibility. Therefore, for us, the clear presentation of results and the handling of the tool are in the foreground. There is also a paid version. The WAVE API is installed locally and can analyze your entire website. In this article, we present the free version and do not go into the WAVE API further. WAVE is available both as an online version and as a practical browser extension for Chrome and Firefox, allowing web content to be made easily and efficiently accessible. When using it, you stay visually on the website (see Figure 4). The tool shows accessibility hints and errors using small icons. This immediate feedback allows you to quickly identify and address issues. WAVE pays particular attention to critical aspects of accessibility - from alt attributes to the labeling of forms to contrast issues. It also shows whether your website has a clear structure. Additionally, the WAVE tool considers ambiguous or non-descriptive links and the use of ARIA labels, which can be used to provide an optimal web experience for people using screen readers. Using the WAVE Tool on the Google Store Error identification On the left side of the screen, there is a dashboard. It serves to navigate and display accessibility elements. The menu consists of six different sections and is intuitively usable. In addition to the summary of how many errors and contrast errors, warnings, features, structural elements, and ARIA usages there are, they are listed in the "Details" tab. Here you can click directly to the cause on the website. Under "Reference," you find a detailed description of the problem and how to fix it (see Figure 5). Dashboard of the WAVE Tool (Section 1 - 3) Furthermore, there is the option to disable styles or open the HTML code directly at the appropriate place. The WAVE tool ensures that every error can be found and identified. The tool for testing websites for accessibility also shows the tab order (navigation with the tab key to all interactive elements - links & form fields). It provides an overview of the structural setup with headings and offers the option to manually check contrasts (see Figure 6). This can be important, for example, for contrast ratios on relevant images, as the WAVE tool does not check these. In some cases, for example, when text is directly in the image, it is also important that it can be read by everyone. Interpretation of the results Errors and contrast errors are usually clear violations of WCAG Level AA guidelines and should be rectified before the Accessibility Enhancement Act takes effect. In the case of warnings, the WAVE tool identifies potential barriers that are not as drastic and not always based on a legal basis. However, all results should generally be critically examined and controlled before implementation. With the use of features and ARIA labels, these are HTML elements designed, among other things, to enable accessible websites. However, they should be used correctly. For example, an existing alt attribute of an image is marked as a feature. However, the quality or correct use cannot be captured by the WAVE tool. Alt attributes should ideally describe the content of the image as they are read aloud by screen readers. You need to check for yourself if they are well-chosen. Another example is ARIA labels. Here, correct use is also important. The WAVE tool shows all used labels. However, they can also be used incorrectly and cause more barriers. To check if they are used correctly, it's very helpful to use your website with a screen reader. For Windows devices, we recommend the screen reader NVDA , which is free to download and easy to use. Apple devices have the "VoiceOver" accessibility feature integrated. The tab order should follow a logical sequence of links, visually counting up from left to right and from top to bottom on the website. If this is not the case, the code needs to be adjusted. Conclusion - Lighthouse and WAVE The benefits of accessibility are clear. It's an opportunity for website operators to improve usability and make content accessible to all. At the same time, visibility also benefits from accessible implementation. But which tool should you use to check your website for accessibility? In this blog article, we introduced two tools, Lighthouse and WAVE. These are our two favorites. Both can be used as browser extensions or directly on the respective website. Lighthouse is a Google tool and has the advantage that the results may soon directly influence the ranking. Implementing the tool's suggestions puts you in a good position from an SEO standpoint. In our opinion, WAVE clearly has the edge in terms of result presentation. Errors and notices are directly visible on the page. From a contrast checker to the display of the structure to the option to disable styles, the WAVE tool offers a wide variety of applications. It remains clear and easy to use. The errors and warnings of the two tools are very similar according to our experience. However, it is important to emphasize that these are automated tools. The actual assessment and understanding of barriers require human judgment. Therefore, it is recommended to further review the identified results with screen readers to get a realistic picture of a website's accessibility. Another aspect is that they only analyze individual pages and not the entire website. This can lead to missing problems that arise from the interaction of different pages. Do you need help checking and implementing accessibility for your website? The warriors from Berlin are happy to assist you. By June 28, 2025, all affected websites must be accessible. Prepare now and stand out from your competitors! You can contact us for a non-binding offer at any time.

Online research has long become a part of everyday life. Whether it's a recipe for a family dinner, a nearby gym, or the latest football scores, Google has been working on innovations for years to improve the way people search for information on the internet, ensuring users always find exactly what they are looking for. From more precise search results to personalized recommendations - Google has consistently led the digital revolution. In 2017, Google introduced one of its most important innovations - Google for Jobs. This search engine extension has significantly changed not only the search behavior of job seekers and employers but also the use of major job portals like Indeed or Stepstone. Since 2019, Google for Jobs has also been available in Germany, allowing companies to post job ads with structured data directly on Google, turning the world of online job searching upside down, as around 80 percent of job searches begin on Google. In this article, we will show you the advantages of Google job search for job seekers and employers, the requirements you must meet for an ad on Google for Jobs, and how optimized job advertisements can help you achieve perfect results in your recruitment efforts. More Applicants, Better Matches: The Benefits of Google for Jobs In 2023, Bing gained a significant market share, making it an indispensable element of any SEO strategy. Interestingly, it shows that Bing users are on average older and have higher incomes than Google users. These demographic factors can be particularly relevant for companies whose products or services are geared toward this target group. On one hand, it's due to the convenience and searching habits of users. Google has been the number 1 among search engines for years with over 2 trillion searches per year. Users who used to search for "marketing jobs near me" on Google save the extra click on one of the many job portals and instead get job offers with all necessary information directly integrated into the search results. The timeliness of job postings and the filter function are also reasons for using Google job search. Another crucial aspect that distinguishes Google for Jobs from traditional job portals is the timeliness of job postings. By integrating job ads from various sources in real-time, Google for Jobs provides users with access to current job offerings in the market. This timely presentation of jobs is of enormous importance in the fast-paced job market, allowing job seekers to respond immediately to newly advertised positions and thus increase their chances of landing their dream job. In addition to timeliness, the extensive filtering functions make Google for Jobs such a powerful tool in job searching. Users can customize their search in detail - be it by job title, location, company, working hours model, contract type, or even specific industries. This flexibility in search allows job seekers to find job offers that are perfectly tailored to their individual needs and career goals. This benefits not only employees but also employers. Thanks to the filtering options, the pool of applicants is precisely tailored to the employer's target group. For employees, this means saving time and avoiding unnecessary applications, while employers no longer have to sift through thousands of applications. Behind the Scenes - Setting up Google for Jobs IndexNow is an innovative technology that enables website operators to directly submit their latest updates and content changes to search engines like Bing. This tool breaks the traditional waiting for search engine crawlers and brings fresh content almost in real-time into the search results. It's particularly valuable for dynamic websites that change frequently. The integration of IndexNow into Bing Webmaster Tools is quite straightforward, either via an API or through user-friendly plugins in popular content management systems like WordPress. This integration ensures a fast and smooth update of content. To ensure a consistent code and thus seamless reading of data, Google, Bing, Yahoo, and Yandex launched the Schema.org initiative in June 2011. This website provides users with a comprehensive collection of schema markup tags with which various types of content on a website can be labeled, such as events, products, and much more. [object Object] However, when it comes to data tagging, it's important to know which tags need to be used and which are optional. Google offers useful tools for this, such as the Structured Data Markup Helper and detailed Google for Jobs guides on the Google Developers website . [object Object] In the specific example of job advertisements, there are 5 so-called required properties that must be specified and marked: Date the employer posted the job Complete job description (tasks, qualifications, skills, working hours, and requirements concerning education and work experience) Organization offering the position The company's location(s) where the employee will work Job title In addition to the required ones, there are also recommended properties. Recommended properties offer additional information that can enhance the quality and relevance of the content, while required properties represent the minimum information necessary for correct data interpretation. [object Object] In Google for Jobs, the recommended properties play an important role as they include additional information such as base salary or application deadlines. These details allow employees to receive more tailored job offers, while employers benefit from a more targeted selection of applicants. Google for Jobs as a Key to Efficient Recruitment The integration of Google for Jobs into your recruitment strategy can provide enormous benefits. Through continuous Google for Jobs optimizations, including the application of Schema.org, precise tagging of all important data, regular updates, and adjusting your ads for mobile devices, you can increase the visibility of your job ads and effectively target top talents. [object Object] On the other hand, employees benefit from job offers that are better tailored to their needs, making their job search more efficient. This win-win situation makes Google job search an important resource for employers and employees. [object Object] internetwarriors GmbH has many years of experience in SEO optimization for various channels. We believe that a solid Google for Jobs SEO strategy is essential to remain visible in the job ad market in the long term. We are happy to support you in optimizing your job ads to maximize your visibility. Contact us today to learn more about how we can individually support you.

In the dynamic field of search engine optimization (SEO), professionals tend to predominantly focus on Google. However, Bing, the often-overlooked search engine from Microsoft, offers unique opportunities and challenges that deserve closer examination. With a steadily growing market share and a user base with specific demographic characteristics, Bing SEO is no longer an optional addition but an essential component of any comprehensive SEO strategy. This article highlights the importance of Bing SEO, its differences from Google, and offers practical tips and strategies to boost your website's position in Bing search results. Bing Usage and Market Share In 2023, Bing achieved a significant market share, making it an indispensable element of any SEO strategy. Interestingly, Bing users are, on average, older and have higher incomes than Google users. These demographic factors can be particularly relevant for businesses whose products or services are targeted at this audience. Image 1: Global Search Engine Market Share - up to November 2023 Image 2: Market Share Divided into Desktop and Mobile Analyzing Website Performance - Bing Webmaster Tools Analyzing how your website currently performs on Bing is a crucial first step. Bing provides its own tools for this purpose - the Bing Webmaster Tools. These Webmaster Tools can be seen as the counterpart to Google Search Console (GSC). This tool offers you deep insights into your website's performance in SEO. You can see how your page is indexed, which queries generate traffic, and where there may be issues that need to be resolved. [object Object] Bing offers specialists a detailed Bing Webmaster Tools Guide in the form of guidelines. Image 3: Integration of IndexNow from Microsoft Bing Webmaster Tools Unlike Google Search Console, the Webmaster Tools show the status quo of backlinks. This is also reflected in the ranking factors relevant to Bing. While Google recently confirmed that backlinks are no longer among the three relevant ranking factors, this metric still holds significant importance for Bing SEO. IndexNow - The Solution for the New Bing IndexNow is an innovative technology that allows website operators to directly submit their latest updates and content changes to search engines like Bing. This tool breaks through the traditional waiting period for search engine crawlers, bringing fresh content into the search results almost in real-time. It is particularly valuable for dynamic websites that change frequently. The integration of IndexNow into Bing Webmaster Tools is straightforward, either via an API or through user-friendly plugins in popular content management systems like WordPress. This integration ensures a quick and smooth update of content. Image 4: Integration of IndexNow from Microsoft Bing Webmaster Tools In an era where Bing is enhancing its search with advanced AI technologies, understanding the interactions between conventional search and AI-driven chat functions is important for effective SEO. Using IndexNow allows search engine crawlers to be directed. Alongside IndexNow, the classic SEO fundamentals such as maintaining the XML sitemap and providing high-quality content with structured data remain important for successful search engine optimization. Challenges and Solutions in Bing Search Engine Optimization Bing presents its own set of challenges and opportunities in the SEO space. A common issue is that many websites are over-optimized for Google, which can negatively impact Bing rankings. A key aspect of SEO for the Microsoft search engine is the quality and structure of backlinks. Bing places high importance on the authenticity and authority of backlinks, meaning that high-quality, relevant links are crucial. Another challenge is content adaptation. While Google uses complex algorithms to analyze user intent ( keyword E-E-A-T ), Bing tends to take keywords and title tags more literally. Therefore, it is crucial to carefully select keywords and phrases and integrate them naturally into the content. Key Factors for Bing SEO To succeed on Bing, certain factors need to be considered. Content-wise, the factors are no great surprises. It is important to recognize the weighting and relevance and derive measures accordingly. Backlink Quality: Invest in building a strong backlink profile with links from high-quality, relevant websites. Keyword Optimization: While you should incorporate keywords naturally, it is important to use them in titles, headings, and main text. Technical SEO: Bing places significant emphasis on technical aspects like loading times, mobile responsiveness, and clean code. Social Signals: Bing considers social signals such as likes, shares, and comments as indicators of content relevance and popularity. Practical SEO Optimization Tips for Bing To effectively optimize your website for Bing SEO, there are several key aspects you should consider. The first and perhaps most important step is creating high-quality content. This content should not only be informative and relevant to your audience but also user-friendly. A clear structure, engaging headings, and easily understandable language are key elements. The goal is to create content that is not only optimized for search engines but also provides real value to your visitors. Another crucial step is utilizing the Bing Webmaster Tools. By regularly reviewing and adjusting your SEO strategies based on this data, the visibility and performance of your website on Bing can be significantly improved. Mobile optimization of the website is also essential. Bing places great emphasis on websites functioning well on mobile devices. This means that your website should be easy to navigate, load quickly, and look good on smaller screens. Mobile compatibility is important not only for Bing but also for your users as more people access the internet via mobile devices. Finally, local SEO should not be overlooked. Bing places great emphasis on local search results. Therefore, it is important to integrate local keywords into your content and ensure that the website is optimized for local search queries. An effective way to increase local visibility is to use Bing Places for Business. By listing your business, you can ensure that it appears in relevant local search results. This is especially important for businesses that offer local services or have physical locations. By following these steps and continuously working on optimizing your website, the visibility of the website on Bing can be improved, ensuring it appeals to both search engines and your users. Optimizing for Bing Chat To optimize your website for Bing Chat, Bing's AI-driven chatbot, it is important to focus on the quality and credibility of your content. Bing Chat pulls information from reliable sources, so your content should be accurate, well-researched, and trustworthy. This increases the likelihood that your website will be used by Bing Chat as an information source. Format content to provide clear and concise answers to frequently asked questions in your field. A well-structured FAQ section can be particularly helpful here. Bing Chat looks for content that provides direct answers to user queries, and a clearly structured FAQ section can make your content more accessible to Bing Chat. The use of structured data and schema markup is also crucial. This technique helps the Bing Chat algorithm better understand the context and meaning of your content. Implement schema markup to highlight important information on your website and assist Bing Chat in extracting relevant data effectively. Since Bing Chat prefers up-to-date information, it is important to regularly update content. It is highly recommended to keep your website content always up-to-date. This increases the chances that Bing Chat will classify the content as current and relevant. Mobile optimization is also a critical factor. Many users access Bing Chat on mobile devices, so it is crucial that your website loads quickly, is easy to navigate, and looks appealing on smaller screens. Additionally, promote engagement and interaction on your website. Bing Chat might consider user engagement indicators for the usefulness and relevance of the content. Comments, reviews, and frequent user actions can help your website be positively perceived. An overall strengthening and positive reputation of the online presence should always be kept in mind. Be active on social media channels, publish guest contributions on other websites, and network with other authorities in the industry. A strong online presence can increase the credibility and reach of your content and thus boost your visibility within the Bing ecosystem. By incorporating these aspects into your SEO strategy, these measures can increase the likelihood that Bing Chat will use your website as an information source and enhance visibility and reach within the Bing ecosystem. Google vs. Bing - No Winners In the world of organic search engine optimization (SEO), the debate between Google and Bing is one that frequently arises. Both search engines have their own strengths, weaknesses, and peculiarities that are of great importance to SEO experts. Google, the undisputed giant among search engines, is characterized by its highly developed algorithms that process an immense amount of data to deliver the most relevant and high-quality results. Google is known for its constant algorithm updates aimed at improving the search experience and combating spam or low-quality content. For SEO experts, this means constantly staying informed and adapting their strategies to keep up with the latest changes. Google places great emphasis on factors such as mobile compatibility, page load times, user experience, and high-quality content. Bing, on the other hand, may have a smaller market share but offers some unique advantages. Bing places great importance on social signals and integrates them more strongly into its ranking algorithms. This means that content that performs well on social media may do better on Bing than on Google. Bing is also known for its strong emphasis on local search results, offering great opportunities for local businesses. Additionally, Bing has a somewhat more transparent relationship with SEOs by providing more insight into its ranking factors. An interesting difference between the two is also how keywords are handled. In recent years, Google has increasingly focused on the intent behind search queries rather than exact keyword matches. Bing, on the other hand, tends to weigh more precise keyword matches more heavily. [object Object] The user base is another important factor. Google has a broader and more diverse user base, while Bing attracts specific demographic groups more strongly, such as older internet users. This can impact the type of content that should be optimized depending on the target audience. For SEO experts, it is essential to recognize that an effective strategy often involves optimizing for both search engines. It's about finding a balance and understanding and utilizing the unique aspects of each platform. A well-rounded SEO strategy should not focus solely on one search engine but consider the advantages of both systems to achieve the greatest possible online visibility. The art lies in understanding and adapting to the ever-changing algorithms of both platforms to achieve the best performance for a website. Conclusion [object Object] The comparison between Google and Bing clearly shows how different their algorithms and user interfaces are. Google uses advanced AI and machine learning to deliver results based on the context of search queries. Bing, on the other hand, places more emphasis on backlinks and social signals. These fundamental differences in the approaches of both search engines have significant impacts on developing an effective SEO strategy. [object Object] If you want to find out which SEO strategy and which search engine is right for your target audience, get in touch with our SEO experts.

Your products are top-notch, but how about the visibility of your online store ? Technical and content optimization for search engines also plays a crucial role. How can the shopping experience of your visitors be improved with targeted measures in the area of online store SEO ? From efficiently fixing 404 errors to the significance of seasonal events and designing category and product pages – we provide important SEO tips for various aspects that affect your online store ranking . 404 Errors: Better Shopping Experience Through Online Store SEO Are there internal links in your store that might lead potential visitors to an empty or non-existent page? If so, you should act quickly. Fixing 404 errors is one of the most important measures for successful search engine optimization for online stores . Nothing is more frustrating than when page visitors click on a promoted product in the search results and receive an error message. This inevitably leads to frustration, and likely these visitors will leave the page early and return to the search results, increasing the bounce rate. This can be interpreted as a negative signal. The time spent on a page is considered one of many indicators of satisfaction with a search result . To ensure this doesn't happen to you and to offer your visitors the best shopping experience , you should keep the number of unreachable pages as low as possible. Identifying Faulty Links Manually check if your key products are still accessible. Using the Search Console, under Settings -> Crawl Stats -> By Response -> Not Found (404) , you can list all the faulty pages that currently exist or existed at an earlier time. You should especially pay attention to the date during the evaluation. You will also find information on where these pages are linked from. However, external links that potentially link to an incorrect or no longer existing URL are also displayed. Especially during active online campaigns, it is annoying if visitors are directed to a target URL that no longer exists. Figure 1: Excerpt from the Google Search Console - Not Found Pages   Creating a 404 Error Page If users do end up on a 404 page, there is a way to keep them on the website. You should create an optimized 404 error page . This is displayed when the actually requested page is not available. It is essential for any store that wants to conduct excellent OnPage SEO . Users should be given a clear and user-friendly experience here. They should be informed that the desired page cannot be found to avoid confusion. A well-designed 404 error page gives you the opportunity to redirect to other relevant content in your store or to offer alternative options, such as popular products. A user-friendly 404 page helps improve user satisfaction and helps you reduce the bounce rate. Ultimately, this leads to an improvement in your online store SEO ranking . A best practice example can be seen in the following illustration:   Online Store Events - Relevance for SEO Seasonal events and holidays are particularly important for online stores. They offer a great deal of sales potential that should not be overlooked. Start planning and preparing early to achieve the best results. Essential events of the year include Christmas, Black Friday, Easter, and school openings. Depending on the industry, buyer behavior varies. Therefore, you should analyze your target audience and focus on the most important events that have the greatest potential for your online store. To benefit from these, search engine optimization for online stores should be implemented at least three months in advance. Optimize your content for relevant products to be placed in search results for important keywords in time.   Seasonal Landing Pages By creating seasonal landing pages, the traffic on your website can be significantly increased. We recommend the following approach: First, a keyword analysis is important to rank for relevant search queries. The content on the page should be optimized based on the keywords. Additionally, a clear goal and a call-to-action element are essential. The landing page should ideally be prominently linked on the homepage after creation. After the respective event, your seasonal landing pages remain indexed, as they might be well positioned for high-traffic search terms. This way, you can benefit from them again the following year, provided the pages were still accessible to search engine crawlers. External links such as shares and likes can also point to the page, positively affecting the ranking. Even when creating seasonal URLs, you can ensure a future ranking advantage : you should not use a year in the URL. This way, you only need to create the landing pages once and can reuse them the next year. After, for example, the Christmas season is over, you don’t need to link the landing pages as prominently. You can link from a suitable themed page so search engine crawlers can still find the page and you don’t lose all rankings. Mobile Online Store: SEO Adjustments For many people, smartphones are already being constantly used for online shopping. Google, as the leading search engine, has adapted its indexing method accordingly. Since October 2023, the transition to Mobile First is complete. Websites are now only crawled with the mobile Googlebot. To remain competitive, an online store with an optimized mobile view is therefore essential. You can also keep the number of bounces and purchase cancellations low by doing this. To significantly increase user-friendliness, you should consider the following three SEO tips : We recommend a responsive web design . Here, the content automatically adjusts to the screen size and is scaled and arranged accordingly. This ensures good readability and user-friendliness. Besides design, two technical criteria are essential for successful search engine optimization that should be met by online stores. To minimize purchase cancellations, common mobile payment systems should definitely be offered. These include, for example, PayPal, Apple Pay, and Google Pay. Nothing is more frustrating than interested visitors who abandon the purchase process because the desired payment method is missing. You should also absolutely avoid pop-up windows . Especially on mobile versions of online stores, these lead to longer loading times, failed Core Web Vitals, and therefore worse rankings in search engine results. Successful Search Engine Optimization for Online Stores: Interaction of Crawlability and User-Friendliness The most important prerequisite for good on-page SEO is that all relevant content of the domain can be fully crawled and indexed by the Googlebot for both the desktop and mobile website. Therefore, check your robots.txt again for possible instructions that may exclude certain directories or product pages from crawling by search engines. In addition, both search engine bots and the users of your website should be able to navigate it smoothly and intuitively. Crawler help from the sitemap, which should also be optimized for efficient crawling, is required. You can learn what a perfect sitemap looks like in our blog post. The link structure should be designed to be as natural and user-friendly as possible for the users. A particularly important aspect is the theme-relevant linking , often referred to as siloing (see Figure 3). According to this principle, visitors to an online store who are on the product detail page of a soccer shoe should not be shown a link to products from the "T-shirts" or "Pants" categories. These are most likely not relevant in this situation. Instead, it makes sense to provide a link to a soccer shoe from a different brand, as the users are obviously interested in this type of product. The internal linking should therefore be limited to the respective category where the users are located and only refer to the home pages of other categories. [object Object] [object Object] Figure 3: Overview of Optimal Linking Between Subdirectories of a URL OnPage SEO for Your Store: Category and Product Pages There are important SEO tips to consider for the content optimization of your pages. For an online store, it's best if the category and product pages land as high as possible in the search results for important keywords. Many make the mistake of having category pages be just a list of products. To guarantee successful search engine optimization for online stores, individual content must also be written for these pages. We recommend 400-500 words, with a shorter section (around 50 words) above the products and the longer text below. The quality of the content plays a major role. Google evaluates the content according to the E-E-A-T criteria. The abbreviation stands for Experience , Expertise , Authoritativeness , and Trustworthiness . Therefore, make sure that the texts on category pages also offer an important added value for the visitors. You can also optimize individual product pages. On the one hand, this makes a ranking directly for the product name more likely, and on the other hand, it avoids the risk of thin content. Google refers to URLs with low quality as thin content, which leads to penalties in the search results rankings. The same applies to duplicate content. For similar products, it is therefore particularly important that the content is unique. For this reason, you should never use the manufacturer's descriptions. If other online stores also save time on their content creation, duplicate content quickly develops. The better alternative is to focus the product texts on specific keywords for which your page should ideally rank. Readability and usability should not be impaired. To create a clear product page, it is important to use bullet points and headings for good structuring. A well-structured page is very important for on-page SEO. The primary keyword should be embedded in the H1 heading. Conclusion of SEO Tips for Online Stores For online stores, SEO is crucial if you want to achieve a long-term high number of organic visitors . In the world of e-commerce, the visibility of your online store is just as important as the quality of your products. Our SEO tips range from efficiently fixing 404 errors to designing seasonal landing pages. To ensure your online store consistently generates high traffic, we also recommend mobile adjustments as well as ensuring crawlability and user-friendliness. Implement these SEO tips to achieve long-term success selling online. We are happy to support you with optimization. During an SEO analysis , our experts will identify the potential in your online store. Together, we can define measures and implement them for you to achieve maximum success. Contact us now without obligation for an offer or if you have further questions.

When it comes to the technical optimization of websites, you can't ignore loading times. Why is pagespeed talked about so much and why is it such an important ranking factor for search engines? Is it a myth that a website's loading time is measured with a timer, or is there an adequate tool for it? What exactly is pagespeed? In the following article, our SEO experts at internetwarriors take a look behind the scenes of loading speed. Anyone who deals with the diverse field of online marketing (especially search engine optimization) has certainly come across the term "pagespeed" (English: loading speed). We're not talking about electric cars or mobile phones, but websites. This topic is so central to search engine optimization because it involves rankings and especially user experience: It's a well-known fact that long loading times can cause visitors to leave a website prematurely. Efficiency and speed are therefore crucial factors for user experience. What does the term pagespeed mean? The term "pagespeed" refers to the speed at which a website is loaded and displayed. In other words, it’s about how quickly users can see the content of a website – whether it's an image, text, video, or other elements on the site. Loading speed is a very important factor for search engine optimization (SEO) because it's not only relevant for ranking but also for user experience. After all, users should not only perceive the content but also be able to interact with the website. Pagespeed is therefore influenced by many technical factors – for example, file size, image optimization, size and execution time of JS and CSS files, caching policies, and server response times. Ideally, all relevant factors should be carefully organized and controlled to ensure fast and smooth loading times for the website and to avoid potential obstacles. It must not be forgotten that optimizing loading times for mobile devices is of crucial importance. This optimization is one of the most important measures since Google has given higher priority to mobile versions of websites for several years. Neglecting this aspect in optimization can significantly affect the visibility and ranking of a website in search results. Of course, there are also fixed criteria that evaluate the overall picture of pagespeed – Google's specific metrics, the so-called Core Web Vitals. Core Web Vitals measure the user experience in relation to pagespeed – the Largest Contentful Paint (LCP), the First Input Delay (FID), and the Cumulative Layout Shift (CLS). LCP measures the time until the largest page content becomes visible to users. FID measures the interactivity and responsiveness of the page – the time between a user's interaction (by clicking or tapping) and the page's response. CLS stands for measuring the visual stability of the website and shows how often the layout shifts while the page is loading. Engaging with the concept of pagespeed highlights its enormous importance and relevance. In summary, the question of relevance is reduced to six essential aspects: Indexability: good pagespeed enables efficient crawling Bounce rate and time on site Search engine ranking Positive user experience Mobile optimization – smartphones depend on mobile networks, so pagespeed is crucial. Branding – a fast-loading website is often perceived as more serious and professional.   What is the right loading speed for a website? No stopwatch is needed to measure the pagespeed of a webpage. Instead, there are various advanced tools and resources available that allow for precise analysis of loading times. These tools offer detailed insights into various aspects of website performance and are essential for effective optimization. When selecting a tool to measure a website's loading speed, there are a variety of options to suit different needs. From integrated open-source solutions in browsers to paid, comprehensive tools like semrush – the spectrum is broad and offers a suitable solution for every requirement. In this article, however, the two by far best-known and most popular tools – PageSpeed Insights by Google and WebPageTest by catchpoint – are examined more closely. The advantages and disadvantages of the two tools, the differences between the two applications, and the purpose for which they are used will be explained. Google PageSpeed Insights – the classic The history of the Google PageSpeed Insights tool, as we know it, began in 2018 with the release of version 5.0. Since that time, it has released numerous updates and improvements to keep up with web standards and meet user needs. The original idea was to provide developers and website operators with detailed information and a status quo of the website performance. Today, PageSpeed Insights has developed into a versatile tool that not only provides data but also concrete suggestions to improve a website's loading speed. This powerful tool measures, analyzes, and evaluates the performance and speed of a website – both for desktop and mobile devices. Figure 1: Screenshot Google PageSpeed Insights Tool – performance and metrics (mobile) The basic principle of PageSpeed Insights is based on the following metrics: Performance Score: The page receives a score (from 0 to 100). The higher the score, the better the page's performance. This value is composed of various metrics relating to loading speed and user-friendliness. Loading time: Measured is the time it takes for the entire content of the website to be fully loaded and visible to everyone. This particularly includes the metric Largest Contentful Paint (LCP), which specifies the loading time for the largest visible part of the content. Interactivity and visual stability: PageSpeed Insights provides comprehensive insights into a website's visual stability, quantified through the Cumulative Layout Shift (CLS), as well as the page's responsiveness, measured by the First Input Delay (FID). This tool offers precise analyses and evaluations to determine how quickly a page responds to user interactions and how consistent the visual layout remains during the reading process. Mobile and desktop: Another feature of PageSpeed Insights is reports evaluating loading speed for mobile devices and desktops. As a website's loading speed can vary greatly between mobile and desktop, this is a very important aspect. Therefore, it is wise to keep everything in view. Core Web Vitals: Core Web Vitals are a set of metrics used by Google to evaluate user experience on a website. They are integrated into PageSpeed Insight and directly indicate how the website is performing and whether the Core Web Vitals are seen as passed and declared or not. Suggestions: The optimization suggestions and hints that PageSpeed Insight provides are a great help – even if they are not described in detail, they still provide a good starting point and offer a good overview of the upcoming measures. Figure 2: Screenshot – Performance issues Google PageSpeed Insights (mobile) The tool is suitable not only for web developers but also for website operators and SEO experts. The advantages of PageSpeed Insights PageSpeed Insights by Google is particularly characterized by its free accessibility to everyone. But this free access is only one of the many reasons for its popularity. The tool offers detailed reports and tailored recommendations enabling users to stay up-to-date with web development and optimization. With its comprehensive analytical capabilities, it helps web developers and website operators to make their sites more efficient and continuously improve user experience. Another highlight is the tool's user-friendliness: PageSpeed Insights is very intuitive to use and displays metrics, diagnostics, and possible improvements directly – for both desktop and mobile. The essential Web Vitals metrics are also centrally displayed. The database comes from the Chrome User Experience Report, which integrates real user data and thus ensures a global performance assessment. Disadvantages of Google PageSpeed Insights Like any tool, PageSpeed Insights has its downsides: The metrics used in the evaluation are standardized for all websites – that means that no target group-specific needs are taken into account, and not every recommendation is a "must" but should always be considered in relation to the goals and condition of one's website. Also, the evaluation criteria are not very flexible and allow little room for individual adjustments. PageSpeed Insights primarily evaluates technical aspects of website performance. This requires, of course, a certain level of knowledge to interpret everything correctly. This lack of context contributes to the fact that the tool does not explain in detail how certain problems affect the actual user experience. The tool's timeliness can sometimes be questioned, as although PageSpeed Insights is regularly updated, it may not reflect all the latest trends or best practices. However, the tool cannot be dismissed as useless. One should always pay attention to how meaningful the implementation is on a case-by-case basis. Some tips, for example, are very time-consuming and labor-intensive, but only minimally improve the website's loading speed. One should always ask: Which measure is crucial for the user experience? WebPageTest – a 360° view Another jewel among pagespeed tools is WebPageTest. WebPageTest.org is a very powerful tool that provides detailed insights into a website’s performance. However, the tool is not new but has existed for more than 10 years – and is becoming increasingly well-known. [object Object] The main functions of WebPageTest can be divided into the following categories: Performance Evaluation: The tool not only measures pagespeed but also shows the factors affecting loading speed. Various Configurations: The tool offers a range of configurations allowing criteria such as location simulation to be selected. Performance tests can also be conducted with a large number of different browsers. Waterfall Charts: WebPageTest offers a waterfall chart that visualizes the loading process of a webpage. It shows when and in what order the various elements of the page are loaded and helps identify and fix bottlenecks in load time. Settings: The tool's settings can be individually configured. This also includes simulating different network speeds to cover as many user experiences as possible. Reports: The reports available for evaluation are very detailed and provide a comprehensive overview of the site's performance. Recommendations for efficient optimization are also given. Video Recording: Another plus of WebPageTest is the ability to record the loading process by video. This allows you to put yourself in the user's shoes and experience the loading process. Figure 3: Screenshot – overview WebPageTest.org In summary, WebPageTest offers a very detailed technical overview of website performance. For this reason, it is rightly popular among developers, website operators, and online marketing experts. WebPageTest can compete with PageSpeed Insights As already mentioned, WebPageTest.org offers very detailed analysis. Various elements like images, CSS files, JavaScript, etc. are analyzed, and an overview is also provided on their impact on the overall performance of the website. [object Object] Not to be forgotten are the customizable configurations making the pagespeed analysis in the tool as individual as possible. [object Object] Like PageSpeed Insights, WebPageTest provides recommendations for better optimization and further offers advanced features for programmers to test specific scenarios and user interactions. [object Object] Support or best practices can be found anytime in the forum or community of WebPageTest available on their website. Finally, it is noteworthy that WebPageTest.org is free, making it a valuable and accessible resource for web developers and website operators. Drawbacks of WebPageTest Although WebPageTest has much to offer, it also has weaknesses. For example, the complexity of the tool should not be underestimated: The detailed reports, the variety of functions and options can be very overwhelming for less tech-savvy users. Therefore, interpreting the results requires a certain level of technical understanding. Since the tool is not intuitive to use, you should take some time to familiarize yourself with its handling. [object Object] If you want to get very fast results, you should opt for an alternative tool – conducting a test with different settings and repeating it several times can take some time, so immediate results should not be expected. Like any free tool, WebPageTest has its limits: During peak times, the tool's test capacity might be limited and the lack of test server availability can lead to long wait times before the test can be performed. [object Object] Another shortcoming is that the snapshots provided by WebPageTest do not necessarily reflect the actual user experience in real-time. Also, continuous monitoring of the website's performance is not provided by WebPageTest. [object Object] It should also be noted that the testing capabilities and accuracy for mobile devices may not be as comprehensive as for desktop simulations. The reliance on external resources also poses certain risks as the test results may sometimes be affected by external factors such as the network performance of test servers, which could lead to distorted results. [object Object] Despite some shortcomings, WebPageTest is still a very good tool for analyzing website loading speed. It represents an accessible option for everyone wanting to evaluate and optimize their website's performance. WebPageTest or PageSpeed Insights: The Choice After gaining an overview of the world of pagespeed tools and becoming familiar with two of the most popular tools, the legitimate question arises as to which tool is optimal for regular monitoring and optimization. The two tools have significant differences but also their strengths when it comes to performance analysis. It is crucial to know exactly when and what you want to analyze. A targeted analysis allows you to evaluate and optimize your website's performance precisely. [object Object] The key features, similarities, and differences between PageSpeed Insights and WebPageTest can be summed up as follows: Main focus Google PageSpeed Insight: Performance metrics & Core Web Vitals WebPageTest.org: technical, detailed load time analysis Tips Google PageSpeed Insight: concrete recommendations WebPageTest.org: extensive detailed analysis Configurations Google PageSpeed Insight: limited WebPageTest.org: flexibly adjustable Analysis Google PageSpeed Insight: automated, front-end performance WebPageTest.org: manual and in-depth Report format Google PageSpeed Insight: standardized & graphical WebPageTest.org: very detailed, customizable Usage Google PageSpeed Insight: intuitive WebPageTest.org: complex Timeline Google PageSpeed Insight: quick results WebPageTest.org: sometimes longer wait times Additional support Google PageSpeed Insight: no WebPageTest.org: community or forum Suitable for Google PageSpeed Insight: SEO, website operators WebPageTest.org: developers Cost Google PageSpeed Insight: free WebPageTest.org: free PageSpeed Insights and WebPageTest are undoubtedly very well-known and popular when it comes to loading time analysis. However, one should always question what the goal of the analysis is. As the overview shows, the tools analyze a website's loading speed, yet serve different purposes and offer specific insights and functions for website optimization. If you're looking for a fast and user-friendly analysis with a strong SEO focus, PageSpeed Insights is the right tool. Those seeking a detailed technical analysis and wanting to analyze specific metrics should use WebPageTest. [object Object] If you need support optimizing your website's loading speed, please contact our experienced SEO experts and schedule an appointment – we are happy to help! For more information about our services, please visit our homepage .

In the world of digital marketing, TikTok has sparked a revolution. With more than a billion active users worldwide , this platform is no longer just a source of entertainment but has also established itself as a tool for online marketing and SEO. In this article, our SEO experts highlight the role of TikTok in the context of search engine optimization (SEO), examine how TikTok functions as a search engine, and outline strategies to optimally utilize TikTok search to maximize platform reach. TikTok has become a preferred platform for discovery searches among Generation Z users. The format of short, engaging videos provides a new type of search experience that appeals to this demographic group. Google and YouTube inevitably need to adapt to keep up with this trend. [object Object] These insights reflect the changing digital media landscape in the way people consume news and search for information, especially among younger audiences. [object Object] This article also addresses the development of a potential partnership between Google and TikTok - whether sooner or later, the world of search engines will completely reorganize. What is TikTok SEO? TikTok SEO refers to the optimization of content within the social media platform TikTok to maximize visibility and engagement. Unlike traditional SEO, which focuses on websites and search engines like Google or Bing, TikTok SEO focuses on optimizing video content for TikTok's internal search function and algorithm. This involves the strategic use of hashtags, the creation of trend-appropriate content, and targeting the interests and behavior of the audience. With the growing popularity of TikTok as a platform for digital marketing, it is essential to understand and apply the principles of TikTok as an organic search engine. An effective TikTok SEO strategy can lead to increased visibility, generate more engagement, and ultimately contribute to greater reach and brand awareness. [object Object] The TikTok algorithm evaluates content based on user interactions such as likes, comments, shares, and watch time. Therefore, creating engaging, authentic, and interactive content is crucial for success. Key Factors for TikTok as a Search Engine Some of the most important factors to consider in TikTok SEO are: Selection of relevant hashtags: Using trending hashtags and specific hashtags that fit the target audience can significantly increase visibility. Creation of trend content: Adapting content to current trends and challenges on TikTok can help increase engagement. Understanding audience behavior: Analyzing what appeals to the audience and motivates interaction is essential for creating effective content. Profile optimization: A compelling and appealing profile helps gain user credibility and trust. For brands and businesses, being present on TikTok and utilizing search functions is crucial to reaching a younger audience and increasing brand awareness. By optimizing their content for TikTok search, companies can enhance visibility and connect directly with their target audience. TikTok vs. Google In the current digital landscape, users, especially the younger audience up to their late 20s, prefer TikTok over Google for searching information or answers. [object Object] Here are some examples: Recommendations and recipes: Instead of reading lengthy blog posts to find a new recipe, users prefer the TikTok platform for quick, concise video content. TikTok’s algorithm offers personalized and relevant content based on users’ previous video interactions. Learning platform: TikTok has established itself as a learning platform offering a variety of small communities on topics such as gardening, DIY projects, or dog training, and more. Users interact directly with content creators to ask questions and receive useful advice. This type of knowledge transfer and direct interaction makes TikTok a preferred platform for acquiring information and learning. Currently, there is no officially confirmed source for tracking search volume and trends of keywords on TikTok. The origin of data used by third-party providers like keywordtool.io remains uncertain, making direct comparisons of search volume between TikTok and Google difficult. Although TikTok offers its own Keyword Insight Tool , it does not provide traditional search volume data. Instead, it offers indicators like impressions and likes that can give insights into popular topics on the platform. A comparison of search history data for the month of November can be insightful in understanding the visibility of certain topics both on TikTok and in the universal Google search. It is expected that TikTok will continue to grow, which means tools must be upgraded to provide adequate data in the future. In addition to the aforementioned example, further industries are identified where Google may lose relevance. Industries such as gaming, travel, as well as beauty and fashion are expected to increasingly focus on TikTok, creating new challenges and opportunities for search engine optimization and marketing in these areas. Partnership Between the Giants: Google and TikTok In the fall of 2023, it became known that TikTok is testing a “search” partnership with Google. This meant that in the TikTok app, Google search results were visible. The partnership between Google and TikTok represents a remarkable step in the world of digital media. It involves integrating Google search queries into TikTok's search stream, a response to TikTok's growing influence as a search engine among younger users. Google hopes to strengthen its presence among these users, while TikTok could benefit from expanded discovery opportunities. This collaboration also involves the integration of Wikipedia content for certain search queries. However, details of the financial arrangements and regulatory implications of this partnership remain unclear. This initiative showcases both platforms’ efforts to expand their offerings and adapt to changing user needs to remain relevant. [object Object] We can look forward to seeing how developments progress in 2024. Conclusion - TikTok in the Fast Lane The interaction between TikTok and Google, as well as the insights into the social media platform's target audiences, offer unique opportunities and challenges for brands and shops! TikTok for organic search engines requires a different approach than conventional SEO. The keys to success are utilizing TikTok search, understanding the TikTok algorithm, and creating captivating content. Opportunities for brands : TikTok offers tremendous opportunities for brands and businesses to reach target audiences. Adaptability and creativity are critical for long-term success on the platform. This overview demonstrates that TikTok is a dynamic and growing platform that is constantly evolving, opening new horizons for both users and brands. [object Object] Internetwarriors GmbH already has extensive experience in SEO optimization for channels like YouTube or Instagram. In the long run, TikTok is expected to overtake YouTube search. To remain visible in the organic sector, a TikTok SEO strategy should be firmly embedded in the processes. We can support you in this. Contact us.

In search engine optimization , analyzing the HTML code is crucial. Browser-based SEO tools significantly facilitate this task through their functionality. However, given the wide range of tools available, it's often challenging to keep track. In this section, we present five outstanding SEO browser extensions that stand out for their efficiency, user-friendliness, and comprehensive functionalities. Browser Extensions in General Meta descriptions, title tags, heading structures, multilingualism, and many other factors are part of the daily work area of search engine optimization. SEO browser extensions are extremely helpful for this and make the work easier with their functionality. Browser tools or browser extensions serve as work tools. They enable faster and clearer identification and investigation of important indicators. The visual presentation of results that these extensions provide emphasizes negative aspects graphically, for example through red markings and warnings. This primarily facilitates efficient problem analysis but also the presentation of results to clients to better illustrate issues. The availability of SEO tools generally depends on the web browser used. To access most SEO browser extensions, using the Google Chrome browser is recommended. Users of other browsers like Firefox or Edge have limited choices. Even if there are extensions only available for Chrome , comparable solutions often exist for browsers like Firefox or Edge. Effective Selection and Integration of SEO Plugins The landscape of SEO plugins is characterized by an impressive variety, bringing both opportunities and challenges. Many of these tools offer similar functions, making the decision for the perfect plugin complex. A careful selection is therefore crucial to find a tool that integrates seamlessly into the daily workflow. The availability of numerous free SEO plugins often tempts users to try various options, yet many of these tools are forgotten after short use. Practice shows that users ultimately focus on a core group of 4-6 proven and effective SEO plugins. These selected tools become indispensable components in the daily SEO process and significantly contribute to efficiency and productivity. Subdivision of Browser Extensions To make the selection of browser extensions more precise, it is essential to identify the application areas within search engine optimization. These areas can be divided as follows: Figure 1: Topics of SEO Tools   Meta Overview Within this category are browser extensions designed to display metadata. These usually include information such as the title tag, meta description, and possibly the meta robots tag and canonical tags. These extensions provide an excellent way to gain a precise overview of the mentioned aspects. Although many of these tools can additionally perform further analyses, their focus is on displaying meta information. Technical Overview In this specialized segment, a wide range of tools is available that cover a broad spectrum of functions. They offer everything from detailed display of headings, in-depth backlink analyses, to the visualization of structured data and identification of broken links. This sector ensures that users can discover tailor-made browser plugins specifically suited to their needs in the field of technical search engine optimization. Subtle errors during programming or adjustments to the website can reverse already achieved successes. Content / UX Analysis In the area of content and user experience analysis, these special browser extensions make a significant contribution. They are indispensable, whether for analyzing existing content or conducting thorough keyword research. However, their functionalities extend far beyond these fundamental aspects. Some of these tools also offer the ability to analyze the clarity and user-friendliness of website content. This is crucial in optimizing the user experience while ensuring content accessibility. Only when content is easily accessible to all target groups can it be considered of high quality. Link Analysis In this segment, there are suitable browser extensions for a variety of requirements related to linking. This includes both internal links and redirects, as well as the analysis of backlinks and the discovery of broken links on one's own website. Thoughtful link management, functioning redirects, and high-quality backlinks are indispensable pillars of any search engine optimized website. Therefore, such tools are essential for any experienced SEO expert. All-in-One Solutions All-in-One solutions epitomize efficient SEO practice by combining a wide range of search engine-relevant tasks into a single browser extension. While these tools place high demands on their functionality, they offer the possibility to cover almost all the areas mentioned above. Although finding the ideal solution in this category can be challenging, extensions exist that meet these high standards and provide comprehensive SEO support. #1 - Link Redirect Trace - Link Overview Short Facts about the Tool: 100,000+ Downloads Compatible with Chrome and Firefox Tracks redirects and their issues Free This SEO tool may seem specialized at first glance, but it unfolds its full effectiveness when performing its central task. The extension presents a clear and accurate depiction of the status code of retrieved URLs, allowing users to quickly see whether a URL displays a status code of 200 (OK), 301 (Moved Permanently), 302 (Temporary Redirect), 404 (Not Found), or 500 (Server Error). These essential details enable assessment of whether a webpage is correctly accessed, whether permanent or temporary redirects are present, or whether technical or server-side issues exist. For slow-loading pages, this tool can be helpful in identifying redirect chains . Users can trace the entire chain of redirects from URL to URL. Additionally, the tool offers color-coded letters that provide further insights into the status of the retrieved URL. These visual cues are useful to identify if a page might be blocked for crawlers or excluded from the search engine index. [object Object] Here is an overview of all additional information and combinations: Figure 2: Meanings of the Symbols (Link Redirect Trace) #2 - SEO Meta in 1 Click - Meta Overview Short Facts about the Tool: 600,000+ Downloads Only available for Chrome Ideal for a first overview Free This browser extension has proven to be an indispensable tool in the SEO toolbar and is undoubtedly among the top tools in this area, justifying its inclusion in our top-5 list. [object Object] SEO Meta in 1 Click offers the ability to get a detailed overview of the essential meta information of a webpage with just one click, including other significant details. The extension provides precise information on elements such as the title tag, meta description, potentially meta keywords, the canonical tag, and the hreflang tag. It also offers an overview of the structure of headings on a webpage. Another important feature of this extension is the identification of missing alt tags on images and providing other relevant SEO indicators. Providing information about images is increasingly important, not only from an SEO perspective but also from a legal standpoint, especially regarding the increasingly critical issue of accessibility. Figure 3: Overview Elements of SEO Meta in 1 Click #3 - Web Developer - Technical Overview   Short Facts about the Tool: 1,000,000+ Downloads Compatible with Chrome, Firefox, and Opera [object Object] Very broad analysis possibilities Free The browser extension Web Developer is characterized by extensive analysis and configuration functions. This tool offers a graphical representation of an entire web page's source code. At first use, the plethora of analysis options may seem overwhelming, but it's worth getting familiar with this tool. The tool enables users to investigate specific aspects of search engine optimization by providing numerous specific functions. Users can, for instance, individually activate or deactivate cookies, disable all CSS, or highlight images without alt attributes. Despite its initial complexity, users eventually discover preferred functions within the tool that prove indispensable in their daily SEO work. Particularly the Information Tab is frequently used in daily SEO work. It offers direct, color-coded representations on the website or opens a new tab with detailed information. Among the provided data are valuable insights into meta tags , links , headings , and ARIA roles , which are particularly significant for accessibility. Figure 4: Overview of the Information from the Web Developer #4 - Robots Exclusion Checker - Technical Overview   Short Facts about the Tool: 30,000+ Downloads Only available for Chrome Limited usability Free The browser extension Robots Exclusion Checker is specialized in its functionality but proves to be very efficient and useful. This extension enables the precise display of all relevant data regarding the robots tag of a website. It provides a clear overview of the status of a URL in the robots.txt file, the defined meta robots tag, the X-Robots status, and information about the canonical tag of the respective URL. Selecting this tool may be questioned due to the availability of similar information from other sources. However, the major advantage of this extension lies in the visual presentation of the information. It highlights important data in color and shows them already before clicking on the tool as a small icon in the plugin bar. Deviations from the standards prompt the extension to give an immediate alert, ensuring that users are informed beforehand. A click on the status message provides detailed information about each aspect. Figure 5: Overview of the Output from the Robots Exclusion Checker #5 - Wappalyzer - Technical Overview   Short Facts about the Tool: 2,000,000+ Downloads Compatible with Chrome, Firefox, Edge, and Safari Perfect for a first glance before a deeper look Free The browser extension Wappalyzer does not focus on the content aspect of a webpage but rather its technical components. These include elements such as the content management system (CMS) used, statistics tools employed, the web server, and installed plugins. The relevance of this tool for SEO arises from the fact that certain systems, such as WordPress, can include plugins that cause malfunctions. This can lead to issues like non-functioning forms or faulty language switchers. When encountering such difficulties during analysis and finding no direct solution, it's advantageous to have an overview of the various technical building blocks of a webpage. While it may not always provide the solution, it can offer valuable insights. Figure 6: Information from Wappalyzer Other Notable SEO Tools There are numerous other browser extensions that may interest SEO experts . Two Chrome extensions, in particular, deserve special attention: Keywords Everywhere With more than 1 million downloads, Keywords Everywhere is an SEO tool for every SEO specialist. It provides excellent support for searching for new keywords and conducting competitive analyses. This Chrome extension's versatility is not limited to Google results pages but also extends to platforms like YouTube, ChatGPT, and Instagram. On YouTube and Instagram, Keywords Everywhere provides valuable insights into monthly view numbers and trend analyses for various search terms and hashtags. Furthermore, the extension allows for text prompt suggestions within ChatGPT. Check My Links Check My Links functions similarly to the Chrome extension Link Redirect Trace but offers a crucial difference. While Link Redirect Trace allows a comprehensive analysis of the called URL, Check My Links focuses on an overall view of the links on a page — whether internal or external. A single click is enough to check the status of each link on the respective page. This provides a quick and effective insight into a webpage's linking structure. SEO Tools - A Final Summary An ideal all-in-one SEO tool for the browser is a utopia that is tough to achieve in reality. No selection of SEO tools can perfectly master every challenge. These extensions are more like important aids in daily SEO work. Every SEO expert should have a well-thought-out selection of tools to react flexibly to various requirements. Compared to other professions, SEO professionals have the advantage of being able to try out new tools at any time. The internetwarriors are well equipped in terms of SEO tools and ready to enhance your online presence. Contact us to take your website to the next level.