SEO Agency Owner Axel Zawierucha Speaker at 'Meet the Industry - Blackbox Online Marketing'

The SEO agency internetwarriors will be represented on November 8, 2017, at the Media Innovation Center

Babelsberg at "meet the industry – Blackbox Online Marketing". In this context, Axel Zawierucha will give a lecture on SEO. As the CEO of the SEO agency internetwarriors, he has many years of experience in this field. Online marketing continues to gain importance in times of digitization. New methods and possibilities are constantly emerging, and topics such as native advertising, SEO, social media marketing, and content marketing always require an adaptation of the digital orientation.

SEO is one of the most complex topics in the digital marketing mix.

What exactly online marketing involves, what effort - financial, personnel, and technical - is behind it, and what methods bring the desired success will be discussed at "Blackbox Online Marketing." In addition to the SEO agency internetwarriors, other interesting companies are invited to discuss the key aspects of online marketing, with Axel Zawierucha focusing exclusively on SEO. After an overview of digital marketing, our SEO expert will delve into the diversity of search engine optimization in his presentation and explain why a good SEO ranking is crucial for successful online marketing.

Fig1. Axel Zawierucha, CEO internetwarriors

Highlights of the Lecture

What is SEO?

Search Engine Optimization or SEO is one of the most important online marketing methods. It involves measures and strategies to ensure that websites consistently appear at the top of the SERPs (Search Engine Result Pages) of Google or other search engines, thus gaining greater visibility. These measures include the deliberate placement of texts, images, links, and the optimal use of keywords.

Onpage and Offpage SEO

SEO can be divided into on-page and off-page SEO. On-page optimization involves embedding relevant keywords on the website. These are chosen based on search volume and quality and are intended to increase the ranking in the SERPs. One discipline of on-page optimization would be checking the existing content.

An off-page optimization, for example, is external linking through backlinks that point to your own website. So-called link building can increase the strength and also the relevance of the website for Google

if a lot of backlinks are available and these are also found on high-quality websites with lots of traffic. These high-ranking websites pass on a portion of their popularity with the link (link juice). Blogs or thematic portals are suitable for external linking.

Technical SEO – Briefly Explained

Technical SEO aims to ensure that the website can be used flawlessly by the user. As with all online marketing disciplines, it is important to conduct a thorough analysis at the beginning, for which there are many tools like Google Analytics, Sistrix, or SEMrush. This should include examining page views, dwell time, and loading speed of the website, which can then be optimized if necessary. However, we believe a manual analysis is also necessary since not all aspects of SEO can be captured solely with SEO tools. Brain beats tools. Our SEO agency experts define around 200 ranking factors, and long-standing experience is necessary to assess these accurately.

SEO measures take time, unlike AdWords campaigns, which can have immediate effects on performance. Regular monitoring of the measures is recommended.

The event is organized by media.connect brandenburg.

What does media.connect do?

media.connect brandenburg is one of five initiatives of the media:net berlinbrandenburg e.V. and represents media companies in Brandenburg. The SEO agency internetwarriors has been an active member of the media:net berlinbrandenburg association since 2004. media:net is the largest and most successful Berlin network of the media and digital economy. Over 400 members make it a strong corporate alliance in the media industry. As SEO experts, we are proud to be part of it. The independent association addresses both globally operating and young companies. The goal is to network the members and represent their interests.

How can we help you?

Do you need support with optimizing your website through an SEO agency in Berlin? Are you looking for technical SEO consulting? Get in contact with us; we are happy to assist you.