Blog Post
Inside internetwarriors
Axel
Zawierucha
published on:
internetwarriors & Leadinfo Partnership: Together We Are Stronger
Table of Contents
Every day, hundreds—perhaps even thousands—of visitors find your website. But only a handful of them leave their contact details. This means your business misses out on dozens or even hundreds of potential customers. That's a huge amount of untapped potential! A group of developers thought the same and built their own lead generation software: Leadinfo. In this blog post, we'll tell you all about the tool, its benefits, and how you can use it.
What is lead generation software and what can it do?
The vast majority of your website visitors decide not to get in touch, even if they are genuinely interested in your services. Lead generation software offers a practical solution by giving you deeper insights into your non-converting traffic.
Leadinfo decodes anonymous website traffic. In other words, the tool recognizes the companies visiting your website by matching their IP address with its proprietary database. From there, Leadinfo pulls relevant company data, email addresses, and LinkedIn profiles and displays them for you. This puts all the information you need for that first touchpoint right in a clean, clear dashboard. It helps you streamline your sales processes and take concrete steps to qualify and convert these leads.
Why Leadinfo?
With Leadinfo, you can see who is visiting your website in real time, allowing you to respond faster to warm and hot leads the moment they arrive.
One-click integrations with more than 25 platforms: From Teamleader CRM to Google Ads, you can easily enrich your CRM or measure the true impact of your ad campaigns.
Qualified leads: For example, you can use the data to build prospect lists or retarget website visitors on LinkedIn. This ensures you only reach out to qualified companies that are actively engaging with your website.
An improved customer journey: Leadinfo lets you connect anonymous visitors with complete company profiles so you can personalize your customer journey.
How does Leadinfo work?
The idea behind Leadinfo is straightforward. To start using the software, all you need to do is place a tracking code on your website. You can do this in three different ways:
Manually
Via a WordPress plugin
By adding the code to your Google Tag Manager
This code records your visitors' IP addresses. These number sequences are then matched with data from the Leadinfo database and enriched with publicly available sources, covering detailed information from countless companies across Germany and beyond.
A new lead is then automatically created in your personal Leadinfo dashboard. On this page, you'll find all the essential company details, letting you see at a glance whether reaching out to that organization is worth your time.
What data does Leadinfo collect?
The Leadinfo database holds a wealth of company insights. Whenever a specific IP address lands on your site, this information is made available to you:
Company name
Address details
Number of employees
Chamber of Commerce and VAT numbers
Financial status
Industry
Operations with Leadinfo
Leadinfo was developed specifically for the B2B sector. To make everyday work more efficient for businesses, several handy features were built right into the dashboard. Here are a few key ones to know.
Lead Score
Inside the Leadinfo dashboard, all visitors are displayed. So, how do you separate the wheat from the chaff and pinpoint qualified leads? Doing so ensures you avoid calling uninterested companies, saving you a lot of time, energy, and money. That's exactly why the Lead Score was created:
Next to every organization or company in your dashboard, you'll see a status bar indicating how actively they're engaging with your service or product. If a company's employees visit your site multiple times or view several pages, it positively impacts their Lead Score. The higher the score, the better your chances of a conversion.
Tags
You can assign "tags" to any entry, allowing you to categorize visitors into groups like prospective clients, existing customers, competitors, or suppliers. The data can be exported at any time for analysis and reporting. This gives you a clear overview of your visitors at all times and makes collaboration between sales and marketing so much easier.
Triggers
You can set up "triggers" to automate specific tasks or sales workflows. For example, an email can be sent directly to your sales team the moment a prospective client visits a key page on your site.
Data Export
Losing important data is frustrating—especially when it comes to warm leads. That's why Leadinfo lets you export your dashboard data. This data belongs entirely to your business; you can store it or use it for targeted lead generation campaigns on LinkedIn or Google Ads.
Leadinfo and Data Privacy
Data privacy has become increasingly important to the public in recent years.
How does Leadinfo fit into this landscape?
Is the tool GDPR-compliant?
To put it simply: Yes! Leadinfo is fully GDPR-compliant. Visitor data security is completely guaranteed, and all data collected by Leadinfo is processed in full accordance with privacy regulations:
Visitor IP addresses are not stored.
Leadinfo users only see company-level information.
Company information is sourced from public records like Chambers of Commerce or LinkedIn.
How can you use this data for lead generation?
With Leadinfo, you gain access to contact details for many potential clients.
So, how can you put this data to work for your lead generation efforts?
Leadinfo for Sales & Marketing
Customer Acquisition: See who visits your website, which pages they browse, and how long they stay. You can then sort this data to highlight the prospects that match your ideal customer persona. Plus, you can use these insights to make targeted improvements to your website.
Lead Qualification: Custom filters let you sort prospects by specific criteria. You can filter by company size, location, revenue, and more to qualify leads and focus your energy on the right businesses.
Targeted Marketing Campaigns: You can feed the lead data from Leadinfo into your LinkedIn or Google Ads campaigns to target specific audiences or companies with precision.
Campaign Performance: Track how well your ad campaigns are performing. For example, you can see how many leads a PPC campaign generates or how much organic traffic is growing—and guide those leads smoothly through your conversion funnel.
Lead generation with internetwarriors as your Leadinfo partner
As an official Leadinfo partner, we know the tool inside and out, making us the ideal point of contact to support you. Try the software free for 14 days and see the results for yourself. Feel free to reach out to us for advice from our lead generation experts!
You can find more information about services and pricing at https://www.leadinfo.com/de/
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AUTHOR
Axel
Zawierucha
Axel Zawierucha is a successful businessman and an internet expert. He began his career in journalism at some of Germany's leading media companies. As early as the 1990s, Zawierucha recognized the importance of the internet and moved on to become a marketing director at the first digital companies, eventually founding internetwarriors GmbH in 2001. For 20 years – which is an eternity in digital terms! – the WARRIORS have been a top choice in Germany for comprehensive online marketing. Their rallying cry then and now is "We fight for every click and lead!"
