internetwarriors & Leadinfo Partnership: Together We Are Stronger

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Every day, hundreds - maybe even thousands - of visitors find your website. But only a few of them leave their contact details. This means your company misses out on dozens or even hundreds of potential customers. A significant wasted potential! A group of programmers thought so too and developed their own lead generation software: Leadinfo. In this blog, we tell you more about the tool, its benefits, and ways to use it.

What is lead generation software and what can it do?

The majority of all visitors to your website decide not to make contact, even if they are interested in the services you offer. Lead generation software provides a concrete solution by giving you deeper insights into your non-converting traffic.

Leadinfo decodes anonymous website traffic. This means the tool identifies the companies visiting your website by linking IP addresses with its own database. From this, Leadinfo extracts the relevant company data, email addresses, and LinkedIn profiles and displays them to you. So you have all the information you need for the first contact in a clear dashboard. You can optimize your sales processes and take steps to qualify and convert these leads.

Why Leadinfo?

With Leadinfo, you can see in real time who is visiting your website, allowing you to respond faster to warm and hot leads as soon as they occur.

One-click integrations with more than 25 platforms: From Teamleader CRM to Google Ads, you can easily enrich your CRM or measure the effectiveness of your advertising campaigns.

Qualified leads: You can use the data, for example, to create prospect lists or retarget website visitors on LinkedIn. This ensures that you only contact qualified companies that are interacting with your website.

An improved customer journey: With Leadinfo, you link anonymous website visitors to complete company profiles and can personalize your customer journey.

How does Leadinfo work?

The idea behind Leadinfo is simple. To use the software, you need to place a tracking code on your website. This can be done in three different ways:

• Manually

• Through a WordPress plugin

• By adding the code to your Google Tag Manager

This code records the IP addresses of your visitors. These sequences of numbers are compared with data from the Leadinfo database, supplemented with publicly accessible databases, and include information from numerous companies from Germany and beyond.

A lead is then created in your personal Leadinfo dashboard. On this page, you find all the important company information. So you can see at a glance whether it is worth contacting this organization.

What data does the Leadinfo tool collect?

In the Leadinfo database, you find a variety of company information. When a specific IP address lands on your website, this information is passed on to you:

• The company name

• The address data

• The number of employees

• The chamber of commerce and VAT number

• The financial situation

• The industry

Operations with Leadinfo

Leadinfo was developed specifically for the B2B sector. Various functionalities have been incorporated to increase efficiency for businesses. These can be found in the dashboard. Here are some of them:

Lead Score

All visitors are displayed within the Leadinfo dashboard. So how do you separate the wheat from the chaff and identify qualified leads? Because only by doing so can you avoid calling uninterested companies, saving a lot of time, energy, and thus money. The Lead Score was developed for this purpose:

Next to all organizations or companies in your dashboard, you see a status bar. This indicates whether they are engaging with your service or product. If a company's employees visit your website multiple times or view a large number of pages, this contributes positively to the Lead Score. The higher this is, the greater the chance of a conversion.

Tags

For each individual person, "tags" can be assigned, allowing website visitors to be categorized as potential customers, customers, competitors, or suppliers. The data can be exported at any time for analysis and evaluation. This way, you always keep track of your visitors, and the cooperation between sales and marketing is greatly facilitated.

Triggers

There is an option to set "triggers" to automate certain tasks or (sales) processes. For example, an email would be sent to sales when potential customers visit a certain page on your website.

Data Export

Loss of important data is annoying. Especially when it comes to warm leads. Therefore, Leadinfo offers the possibility to export dashboard data. This data then belongs to your company. You can store it or even use it for targeted lead generation with LinkedIn or Google Ads campaigns.

Leadinfo and Data Privacy

The topic of data privacy has clearly gained importance with the public in recent years.

How does the use of Leadinfo fit with this topic?
Is this tool GDPR compliant?

To put it briefly: Yes! Leadinfo is fully GDPR compliant. The data security of visitors is fully guaranteed. Additionally, all data collected by Leadinfo is processed according to privacy requirements:

• Visitor IP addresses are not stored.

• Leadinfo users only see company information.

• The company information comes from public sources such as the chamber of commerce or LinkedIn.

How do you use the data from the software for lead generation?

With Leadinfo, you have access to the contact details of many potential customers.

But what can you do with this data for your lead generation?

Leadinfo for Sales & Marketing

• Customer Acquisition: See who visits your website, what pages they view, and how long they stay. You can then sort this data to filter out those who exactly match your customer persona. Finally, you can use the collected information to improve your own company website.

• Lead Qualification: With the custom filter, prospects can be filtered by specific criteria. You can use the filter for company size, location, revenue, etc., to qualify leads and focus on the right companies.
  
  
  

• Targeted Marketing Campaigns: You can use the lead data obtained from Leadinfo in LinkedIn or Google Ads campaigns to specifically target your audiences or companies.
  
  
  

• Campaign Performance: You can track how well your ad campaigns are performing. For example, you can see how many leads a PPC campaign generates or how significantly organic traffic is rising - and then track these leads through the conversion funnel.

Lead Generation with the internetwarriors as Leadinfo Partners

As an official partner of Leadinfo, we are well-versed with the tool and are at your disposal as a direct contact. Test the software free of charge for 14 days and see for yourself. Feel free to contact us and get advice from our lead generation experts!

For more information on services and pricing, visit https://www.leadinfo.com/de/

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