In today's B2B marketing, there is often tremendous pressure: Every lead counts, and every conversion must happen as quickly as possible. Marketing teams are gauged by short-term KPIs, and your focus is nearly exclusively on capturing the few potential clients ready to make a purchase right now. But what if this approach is fundamentally flawed and ignores the greatest growth potential? This is where the provocative yet evidence-based work of Professor John Dawes from the renowned Ehrenberg-Bass Institute for Marketing Science comes into play. His research challenges conventional wisdom and introduces the 95:5 rule: A simple yet transformative idea suggesting that at any given time, only about 5% of your potential B2B clients are actively seeking a solution in the market. The overwhelming 95% are part of your target audience but are not (yet) ready to buy. A marketing strategy focusing solely on the "hot" 5% risks overlooking the vast growth opportunities present in this larger, currently "passive" segment. You’re competing in a crowded pond for few fish, while an ocean of potential future customers is largely ignored. In this article, we dive deep into the 95:5 rule. We explore the problem of "now" obsession in B2B marketing, explain the scientific foundation of the rule, and most importantly, show you concrete, actionable strategies on how to adjust your marketing to not only serve the 5% but also win over the critical 95% for future success. The Problem: The Dangerous Fixation on the "Immediate" 5% Marketing and sales teams are under constant pressure to generate leads that quickly turn into revenue. This environment fosters an excessive reliance on bottom-funnel tactics: Performance Marketing: Paid search, retargeting. Sales Activities: Aggressive cold calling, direct approach via LinkedIn Sales Navigator. Content: Focus on product comparisons, case studies, demo requests. All these efforts target the small group of the 5% actively seeking a solution. This fixation on the "now" carries significant drawbacks: Intense Competition: Every one of your competitors is vying for the same 5%. This drives up costs for keywords, ad space, and ultimately customer acquisition costs (CAC). Lack of Differentiation: Amid the hustle of bottom-funnel offers, it becomes increasingly difficult to stand out from the competition. Messages often sound very similar ("We boost your revenue," "Our software solves problem X"). Missed Potential: The 95% not buying right now are overlooked. When these potential clients are ready to purchase in 6, 12, or 18 months, they may never have heard of your brand or formed no positive association with it. Weak Negotiation Position: If a buyer meets your brand only when deeply into the buying process and actively comparing options, your chances of winning the deal are statistically low. Brands that are familiar and trusted beforehand have a massive advantage. Solely concentrating on the 5% is a reactive approach, which incurs high costs and leaves long-term growth potential untapped. The Paradigm Shift: Understanding the 95:5 Rule The 95:5 rule is not an arbitrary number but based on extensive research by the Ehrenberg-Bass Institute, known for its evidence-based marketing principles (including Byron Sharp’s bestseller "How Brands Grow"). The core message is simple but profound: 5% are "In-Market": This group has a recognized need, is actively researching, and is ready to make a purchasing decision in the near future. 95% are "Out-of-Market": This group belongs to your potential target audience (e.g., companies of the right size and industry) but currently has no need, urgency, or awareness of a potential problem. They are, however, your future buyers. The key insight is: The 95% are not a lost group but your most important asset for future growth . If you manage to be present with this vast majority before they even think about a purchase, you have an unbeatable advantage when the need finally arises. The Solution: Building Bridges to the 95% – Marketing for the Future So how do you reach the 95% who are not actively listening right now? The answer lies in building Mental Availability . This concept, central to the Ehrenberg-Bass Institute's work, describes the likelihood that a buyer thinks of your brand in a relevant buying situation. Imagine the CTO of a manufacturing company (part of your 95%) reading a technical article about production optimization. If your ERP systems brand comes to mind positively because he recently saw an interesting ad or a relevant post from you, you’ve created mental availability. Months later, when he is actually evaluating a new ERP system (and becomes part of the 5%), your brand is already positively anchored in memory. How Do You Build Mental Availability? Broad Reach: You need to reach as many potential buyers within your category as possible, including the 95%. It’s about generating a large number of market contacts over time. Consistency: Brand building is a marathon, not a sprint. Regular presence over long periods is crucial. Distinctive Brand Assets (DBAs): These are the sensory and semantic cues that help buyers easily recognize and remember your brand without having to read the brand name. These include: Logo Color scheme (e.g., Telekom Magenta, IBM Blue) Slogan or tagline Jingles or sounds (e.g., Intel Inside) Characters or mascots Unique visual style in ads and content These DBAs must be used consistently to build strong memory structures. Linking with Category Entry Points (CEPs): CEPs are the various situations, needs, or problems that prompt a buyer to think about a specific product or service category. Examples in B2B: "We need to reduce our production costs." (--> ERP system, automation solution) "Our current software is outdated and no longer secure." (--> New software solution) "How can we make our sales processes more efficient?" (--> CRM system, sales automation tool) Effective marketing links the brand’s DBAs with relevant CEPs in the target audience’s mind. The 95:5 Rule in Practice: 4+1 Strategies for Your B2B Marketing Based on the insights of John Dawes and the Ehrenberg-Bass Institute, specific recommendations arise: 1. Rethink Success Measurement: Look Beyond Immediate Sales The greatest mistake is measuring the success of marketing activities—especially those targeting the 95%—solely by short-term sales or leads. If 95% of your audience cannot buy immediately, 95% of your efforts will inevitably have a delayed impact. What You Can Do: Measure Brand Health Metrics: Track long-term indicators like unaided brand awareness (when asked "Which providers for X do you know of?", is your brand mentioned?), aided awareness, brand image, and recognition of your DBAs. Measure Reach: What percentage of your total addressable market (TAM) do you reach with your marketing activities over time? Is this percentage growing? Measure CEP Associations: (Advanced) Understand with which buying situations your brand is associated and if you occupy the most relevant CEPs. Accept Longer Periods: Building a brand takes time. Do not expect immediate miracles but track trends over quarters and years. 2. Prioritize Reach: Speak with More Potential Clients Many B2B marketers believe in the power of high frequency—the assumption being that complex buying decisions require many touchpoints. However, Ehrenberg-Bass research shows this is often inefficient. What You Can Do: Focus on "Unique Reach": Invest your budget so you reach as many different potential buyers in your category as possible, rather than targeting a few repeatedly. The first exposure to advertising often has the most impact on memory. Further repetitions have diminishing returns. Utilize Broad Channels (sensibly): In addition to targeted performance channels, broader reach channels can also be sensible in the B2B context, such as trade media, industry newsletters, relevant podcasts, LinkedIn brand awareness ads, YouTube, or even industry-specific events. Be Patient: It takes time to achieve broad market penetration. 3. Focus on New Clients: The True Growth Engine A widespread misconception is that growth can mainly be achieved through more sales to existing clients (upselling, cross-selling). However, the data clearly show: The greatest growth potential almost always lies in acquiring new clients (penetration). What You Can Do: Primarily Align Your Marketing with Acquisition: Indeed, customer retention is important, but most of the marketing budget and strategic efforts should aim at acquiring new buyers for the brand—reaching out to the 95%. Understand the Limits of Loyalty: Existing clients often have a natural cap on what they can or are willing to buy from you. Excessive efforts to yield more from them often result in low returns. 4. Build and Defend Distinctive Brand Assets In a sea of often generic B2B messages, strong, recognizable brand elements are invaluable. What You Can Do: Identify and Define Your DBAs: What makes your brand unique and recognizable? Is it your logo, colors, slogan, a specific visual style? Use Your DBAs Consistently: Deploy these elements across all marketing channels and touchpoints—from the website to ads to sales presentations. Resist the Urge for Frequent Rebranding: New marketing leaders often want to leave their mark by redesigning everything. This can be disastrous as it destroys memory structures built over years. Instead, strengthen and nurture your existing assets. Changes should be evolutionary, not revolutionary. +1. Adapt Creativity and Messaging for the 95% How Do You Talk to People Who Have No Immediate Buying Need? Be Interesting, Not Just Sales-Driven: Provide valuable content, insights, or entertainment relevant to the industry, even if it does not directly prompt a purchase. Focus on Branding: Use creative approaches to create positive associations and embed the brand in memory. Tell stories, show expertise, build trust. Link Yourself with CEPs: Communicate in which situations your solution is relevant to set the right triggers in the target audience's mind. Less Hard-Sell, More "Always-On": It’s about continuous presence and being perceived as a helpful and competent resource. Balance Is Key: Not an Either-Or The 95:5 rule does not mean neglecting performance marketing or serving the active 5%. Quite the opposite: An optimal approach combines both: Long-Term Brand Building (for the 95%): Investments in reach, DBAs, CEP linkage, and creative brand communication. Short-Term Activation (for the 5%): Efficient performance marketing activities, sales enablement, and conversion optimization to capture demand as it arises. The art is to find the right balance and synergy between these two approaches instead of focusing on just one. Conclusion: Think Long-Term, Act Strategically The 95:5 rule by John Dawes and the Ehrenberg-Bass Institute is more than just an interesting statistic; it is a fundamental wake-up call for B2B marketing. It challenges us to rethink our obsession with immediate results and embrace a longer-term, more strategic perspective. By consciously starting to advertise for the 95%—through building mental availability, prioritizing reach, focusing on acquiring new clients, and consistently using distinctive brand elements—you lay the foundation for sustainable growth. You reduce the reliance on expensive bottom-funnel battles and increase the likelihood that your brand will be the first choice when your future clients are finally ready to buy. It’s time to end the chase for the 5% and start cultivating the ocean of the 95%. Your future self (and your sales team) will thank you for it. Sources and Inspiration This article is significantly inspired by the work and publications of Professor John Dawes from the Ehrenberg-Bass Institute for Marketing Science. His research on the 95:5 rule and the principles derived for effective marketing, especially in the B2B context, presents a valuable, evidence-based challenge to traditional marketing approaches. We encourage all marketing professionals wanting to dive deeper into this matter to engage with the publications and discussions by Professor Dawes and the Ehrenberg-Bass Institute to gain a more comprehensive understanding of long-term successful brand management.

internetwarriors GmbH is a Google Premier Partner 2025 As a Google Premier Partner 2025, we at internetwarriors GmbH are among the top 3% of all Google partner agencies in Germany. But what exactly does this mean for you, and why is it so important to choose an agency with premier status for your Google Ads campaigns? What does Google Premier Partner 2025 actually mean? The Google Premier Partner status is the highest accolade that Google awards to agencies within its partner program. This status honors agencies that are particularly successful in digital marketing and achieve outstanding results for their clients. As a Google Premier Partner 2025, internetwarriors receives exclusive access to Google tools, training, and support, which in turn allows us to make your campaigns even more successful. Why you benefit from a Google Premier Partner agency A Google Premier Partner agency offers you significant advantages over other agencies: Exclusive access to advanced Google resources and tools Direct contact with Google experts for quick and effective problem solving Early information about the latest Google Ads features and beta functions Deep expertise and continuous training of our staff directly by Google Our Google Ads services – specialized and tailored for you Our core competency as a Google Premier Partner 2025 lies in Google Ads. We develop and optimize search ads, display ads, YouTube ads, and shopping campaigns to ensure your company’s sustainable online success. Here’s what sets us apart as a Google Premier Partner: Search Ads [object Object] Search ads are among the most efficient methods of directly reaching your target audience. As a Google Premier Partner, we know exactly how to optimally align your ads with your target group. This way, you reach qualified users who are actively searching for your offerings. [object Object] >> More information about Search Ads Display Advertising [object Object] With targeted display campaigns, we increase your visibility in the Google Display Network. Our specialists create ads precisely tailored to your target audience to strengthen your branding and unlock new customer potentials. [object Object] >> More information about Display Campaigns YouTube Ads [object Object] YouTube is an excellent platform to reach users with video ads. As a Google Premier Partner, we create creative and attention-grabbing video campaigns perfectly aligned with your brand. [object Object] >> More information about YouTube Ads Google Shopping [object Object] Especially in the e-commerce sector, Google Shopping campaigns are crucial for success. We support you with setup, optimization, and management of your shopping ads to sustainably increase your sales. [object Object] >> More information about Google Shopping Our proven Google Ads process Analysis and Strategy:  Every successful campaign begins with a comprehensive analysis of your current measures. We analyze the status quo, define clear goals, and develop a bespoke strategy tailored precisely to your business. Implementation and continuous optimization:  As a Google Premier Partner, we use advanced analytical methods to continuously optimize your campaigns. Through data-driven reporting, we adjust keywords, ads, and landing pages precisely to your target audience. Monitoring and transparent reporting:  We provide you with regular detailed reports, allowing you to track how your campaigns are developing and how your marketing budget is being efficiently used. This way, we always keep an eye on success together. Successes we can achieve together with you Our collaboration as a Google Premier Partner means we deliver measurable results: Higher visibility with your target audience Significantly improved conversion rates Increasing revenues while simultaneously reducing cost per conversion Optimal use and management of your advertising budget Real-world examples – successes of our clients with Google Ads Our clients benefit directly from our Premier Partner status. For instance, through collaborations with companies from various industries, we've achieved successes such as a revenue increase of up to 35% or a reduction in cost per conversion by up to 50%. A look behind the scenes: How we work Strategy development: We start with a thorough analysis of your current Google Ads campaigns and market position. Based on this, we create an individual strategy that optimally supports your goals. Campaign design: As a Google Premier Partner, we develop creative and effective campaigns precisely tailored to your target audience. We benefit from exclusive Google insights and the latest tools. Ongoing support and optimization: Our experts regularly analyze your campaign results and continuously adjust ads and strategies to ensure maximum performance. Transparent results: You receive detailed reports that transparently present all results and provide full transparency over your investments. Why you should talk to us now The Google Premier Partner status 2025 is a quality seal that ensures safety and success for you. Now is the perfect time to take your Google Ads campaigns to the next level with the support of internetwarriors. Together, we develop your individual strategies, boost your performance, and ensure that your business grows sustainably. Take advantage of a Google Premier Partner agency now and schedule a non-binding consultation with our Google Ads experts today. Together, we will set your online marketing on the path to success. For more information and contact options , please visit our website: www.internetwarriors.de.

Internetwarriors GmbH has established itself as an official partner of Teamleader Focus, a powerful CRM system specifically developed for small and medium-sized businesses. This partnership enables internetwarriors to support companies in implementing and optimizing Teamleader Focus. In this article, you'll learn how internetwarriors help make relevant CRM processes more efficient and discover the benefits Teamleader Focus offers. The Importance of a CRM Management Software A CRM system is an indispensable tool for companies looking to optimize their customer relationships. It provides a centralized customer management software for managing all customer information, thus improving the efficiency and effectiveness of customer communication. Moreover, a CRM system automates many routine tasks, saving time and increasing productivity. Benefits of a CRM System Centralized Data Management : All customer data is stored in one place, making access easier and improving teamwork. Enhanced Customer Communication : By storing communication history, companies can more precisely address customer needs. Efficient Task Management : Automation of routine tasks like follow-ups and email dispatch saves time and minimizes errors. What Makes Teamleader Focus Special? Teamleader Focus is a comprehensive CRM system that combines customer management, project management, and invoicing into a single platform. This integration makes it particularly attractive for companies that want to streamline their processes and make them more efficient while mapping their CRM processes. Main Features of Teamleader Focus as a CRM Management Software Lead Management : Tracks the entire sales process from lead generation to closing. Contact Management : Stores all customer data centrally, providing a better overview of customer history. Quote Creation : Allows for quick creation of professional quotes with custom logos and colors. Document Management : Centralizes all important documents like emails and quotes in one place. The Role of Internetwarriors as a Teamleader Partner - CRM Consulting As an official partner of Teamleader Focus, internetwarriors offers comprehensive support in the CRM system's implementation. This includes CRM consulting, internal training, and custom developments to meet each company's specific needs. Partnering with Teamleader also provides us access to exclusive resources and training to offer their clients the best possible service. Benefits of Partnering with Internetwarriors Expert Consulting : Assistance in selecting and implementing the right CRM solution. Training : Internal training for optimal use of Teamleader Focus. Custom Adjustments : Development of specific integrations between Teamleader Focus and other tools to enhance business processes. Conclusion: Efficient Business Processes with Teamleader Focus For many companies, having efficient processes is crucial to remain competitive. A powerful CRM system like Teamleader Focus provides the necessary tools to optimize CRM processes and enhance customer satisfaction. Through the partnership with internetwarriors, companies can ensure they fully leverage the potential of Teamleader Focus and effectively achieve their business goals. The combination of a powerful CRM system and the expertise of an experienced partner like internetwarriors offers an unbeatable solution for companies looking to increase efficiency and improve their customer relationships. Contact us if you are interested in CRM consulting!

As always, the Online Marketing World remains exciting, thanks to new technological developments, ever-changing algorithms, and a year full of Google updates. Artificial Intelligence is shaking up all channels and opening new opportunities. The experts at internetwarriors have once again compiled the most exciting trends and current developments from various online marketing disciplines for 2024. We provide you with an overview of what remains important, what will become important, and how you can prepare for it. General Trends in Online Marketing 2024 Online marketing agencies in Germany, like elsewhere, must adapt to global trends while accommodating the country-specific aspects of the German market. Let's delve into some of these trends and how they specifically apply to the German context: 1. Compliance with Data Protection Laws: Germany is known for its strict data protection laws, particularly under the EU's General Data Protection Regulation (GDPR). Online marketing agencies must ensure compliance with these regulations, focusing on privacy-friendly strategies and transparent data usage. 2. Mobile and Voice Search Optimization: With a high smartphone penetration rate in Germany, optimization for mobile and voice search is crucial. This includes creating mobile-friendly content and optimizing for German-language voice searches, taking linguistic nuances into account. 3. Integration of E-Commerce: Germany boasts a strong e-commerce market. Online marketing agencies are increasingly integrating e-commerce functions into social media and other platforms to facilitate direct sales and enhance the customer journey. 4. Sustainability and Ethical Marketing: German consumers are generally very environmentally conscious. Agencies should focus on sustainable marketing practices and promote clients' eco-friendly initiatives, which can significantly influence consumer decisions. 5. Localized Content and Multilingual Strategies: Although a large part of the German population speaks English, localizing content into German is key for deeper market penetration. Given Germany's multicultural landscape, multilingual marketing strategies can also be advantageous. 6. Video and Interactive Content: The popularity of video content is rising in Germany. Agencies should focus on creating engaging video content, including interactive elements, to enhance user engagement. This includes using platforms popular in Germany like YouTube and TikTok. 7. Artificial Intelligence and Automation: The use of AI for customer segmentation, personalized marketing, and predictive analysis is becoming increasingly important. German online marketing agencies are investing in AI-driven tools for more efficient and effective campaigns. 8. Influencer Marketing: Influencer marketing is effective, but there's a shift toward authenticity. German agencies focus on micro-influencers and influencers who closely align with the brand's values and target audience. 9. Chatbots and Artificial Intelligence: Implementing chatbots and artificial intelligence in both German and English can enhance customer service and provide a personalized experience, which is crucial in the German market known for its high standards in customer service. 10. Virtual and Augmented Reality: AR and VR are still in their early stages but are already being explored to create unique brand experiences. This is particularly relevant in sectors like the automotive and engineering industries, which are significant in Germany. 11. Remote Work and Collaboration Tools: The trend towards teleworking also impacts German agencies. This requires efficient online collaboration tools and strategies for managing distributed teams. 12. Focus on B2B Marketing: Given Germany's strong industrial and manufacturing sectors, B2B online marketing holds particular importance. Agencies develop specialized strategies for B2B marketing and leverage LinkedIn and other professional networks. For online marketing agencies operating in Germany, it is crucial to understand and adapt to these trends while respecting local culture and regulations. The ability to innovate while ensuring compliance and localization will determine their success in the evolving digital landscape. AI and Its Applications in 2024 AI and machine learning are becoming increasingly important for data analysis, customer segmentation, and personalized marketing. They can predict buyer behavior, optimize advertising campaigns in real-time, and provide insights that might escape human analysis. The integration of Artificial Intelligence (AI) and machine learning (ML) in online marketing is revolutionizing how businesses approach their digital strategies. Here's a closer look at how these technologies are impacting the field: 1. Customer Segmentation and Personalization: AI algorithms can analyze large data sets to identify patterns and segment customers more effectively. This leads to highly personalized marketing strategies, tailoring content, emails, offers, and advertisements to individual preferences and behaviors. In Germany, where data protection is a priority, AI can help tailor content while respecting data protection regulations. 2. Predictive Analytics: AI and ML are excellent for predictive analytics. They can analyze past consumer behavior to predict future actions. This is particularly useful for forecasting market trends, understanding consumer preferences, and making inventory decisions. In a dynamic market like Germany's, predictive analytics can give businesses a competitive edge by keeping them one step ahead of trends. 3. Chatbots and Conversational Marketing: AI-powered chatbots can provide personalized customer service and marketing. They can handle inquiries, offer recommendations, and even assist in the purchase process. In a market like Germany, known for its high standards in customer service, chatbots can improve the user experience while providing valuable data insights. 4. Real-Time Ad Optimization: AI algorithms can optimize advertising campaigns in real-time by adjusting bids, targeting, and content based on ongoing user interaction and feedback, ensuring marketing budgets are used more efficiently and ads reach the most receptive audiences. 5. Content Creation and Optimization: AI can aid in creating and optimizing content. From generating basic reports and news updates to assisting with language translation and SEO - AI tools are invaluable in content marketing. 6. Email Marketing Optimization: AI can personalize email campaigns based on user behavior, ensuring messages are sent at the right time, with the right content, and to the right audience, increasing the chances of engagement and conversion. 7. Sentiment Analysis: With sentiment analysis, AI can capture public opinion and emotional reactions to marketing campaigns, products, or the brand as a whole, which is particularly useful for adjusting marketing strategies in response to public sentiment. 8. Image and Voice Recognition: AI technologies are advancing in image and voice recognition, which can be employed in innovative marketing campaigns like interactive ads or voice-activated experiences. 9. Fraud Detection and Security: AI can help detect and prevent fraudulent activities in digital marketing by identifying unusual patterns and behaviors indicating fraudulent clicks or transactions. 10. Market Research and Consumer Insights: AI tools can process large volumes of market research data to gain insights that would be challenging for humans to capture manually. This includes understanding market trends, analyzing competitors, and consumer behavior patterns. In Germany, where technology adoption is high, and there is a strong focus on innovation, AI and ML are particularly relevant for online marketing. However, agencies must align the use of these technologies with strict data protection laws. The key to successfully implementing AI and ML in German online marketing lies in leveraging these technologies to enhance customer experience and engagement while ensuring transparency and compliance with GDPR and other regulations. Let's take a closer look at the key Online Marketing Channels , their current developments, and trends. SEA & Social Trends 2024 No surprise: Artificial intelligence, automation, and smart bidding remain the main topics in Google Ads. In search, as well as in the management, optimization, and delivery of campaigns, Google continuously develops AI technologies. Specific SEA trends we see for 2024 are: 1. Demand Gen Campaigns (previously Discovery): The new AI-supported Demand Gen campaign type for Gmail, Discover, and YouTube was officially introduced by Google in June 2023. By October, these were available to all advertisers and replaced the previous Discover campaigns by November. They offer high potential: creative ads for greater relevance and more engagement. 2. YouTube Shorts: The YouTube Ads channel will soon also enable advertising in YouTube Shorts. This innovation is currently in the beta phase and accessible to selected advertisers. Once rolled out to everyone, advertisers will have new opportunities for visibility in the popular video format. 3. New Search Experience in Yahoo Search: According to Brian Provost, Senior VP and General Manager of Yahoo Search, the new Yahoo Search Experience is scheduled to roll out in early 2024. Although specific features haven't been disclosed yet, it's likely Yahoo will also implement AI-backed features. We'll monitor how this impacts search engine market shares in Germany and Yahoo Ads. 4. New AI Features in Search: Google also continuously enhances the Search Experience with new AI-based features. For SEA, updates in the Shopping area of mobile search are particularly relevant. Examples include AI-generated gift ideas or images for clothing searches. As usual, these updates are often first rolled out in the USA, and when they'll reach Germany remains to be seen. 5. AI in Social Media and Social Ads: In social media, artificial intelligence remains a major topic. An example is Meta's AudioCraft, a KI-driven tool for creating music and other audio files, presented in August. In September, Meta also introduced Meta AI in the beta version, available for WhatsApp, Messenger, and Instagram. 6. Search Ads and Live Shopping in TikTok: TikTok remains a relevant channel for social media marketing and social advertising. Besides In-Feed Ads, the new Search Ad Toggle allows advertisers to place ads in TikTok Search. 7. Growth of Influencer Marketing: Influencer marketing is more relevant than ever. eMarketer predicts substantial growth in influencer marketing spending in the USA - by 2025, three times higher than spending on social ads. A similar development is expected in Germany. User-generated content from authentic influencers with high trust enables brands to increase their visibility among relevant audiences and build trust. AI can assist not only in selecting suitable persons and accounts but also in content creation. The significance of AI influencers will continue to grow. SEO Trends 2024 2023 was a year full of changes in Google search . Artificial intelligence has become commonplace in many agencies and companies. In the last quarter, Google significantly reshaped search results with various updates, leaving some companies somewhat perplexed. Since we love challenges, we look forward to 2024 with anticipation. The main trends and developments in SEO : 1. Google's Search Generative Experience (SGE): One of the most exciting innovations from Google Labs is SGE or Search Generative Experience . Google integrates generative artificial intelligence into the search. The goal is to provide answers and compile information relevant to the query, while enabling users to ask follow-up questions. SGE is currently only in beta in the USA, so it might take a while before it rolls out in search in Germany. Nevertheless, looking across the Atlantic is always exciting to prepare for new developments in advance and adjust strategies. 2. The Importance of E-E-A-T: The E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework became known through Google's Search Quality Rater Guidelines and offers insights into the aspects Google uses to assess quality. The second E for Experience was introduced a year ago . These criteria remain relevant for 2024. For content creation, this means that the standards for good content, especially in critical industries (YMYL) and other topics, remain high. Regular updates, accurate information, individual perspectives, and professional expertise are becoming increasingly important. Although more effortful than automated content creation without depth, it pays off in the long run. 3. Answer Engine Optimisation: AEO or Answer Engine Optimization, a subset of search engine optimization, emerged in response to various AI assistants. It involves optimizing content for these tools, particularly to answer specific questions and problems. This influences content structure and preparation, but doesn't contradict traditional content optimization for search engines. On the contrary, synergy effects can be generated, as both Google and AI tools find content forms like (meaningful!) FAQs, bullet point lists, or information in tabular format helpful. When planning and creating content, it's crucial not only to consider user intent but also to adjust structure and preparation accordingly. 4. Zero Click Searches: As Google strives to answer questions directly on the search results page and provide information that users don't need to click for, the relevance of "Zero Click Searches" grows - search queries that don't lead to a click. Information in a featured snippet, for instance, can suffice to answer a question. What does this mean for online marketers? Besides analyzing which keywords and topics are affected, strategic content planning is more important than ever. A search result without a click can indeed enhance brand awareness, but it's crucial to consider topics and keywords too complex to be answered within a featured snippet or any other answer type on Google's search results page. 5. User Experience Remains Important: This is not a new topic, but one that has been and will remain important for years. Online competition isn't decreasing, users aren't becoming more patient, and expectations aren't lowering. Relevant information and an intuitively user-friendly, fast website remain as crucial as understanding the needs of the target audience. What's the intention behind the search query, what information is necessary, how should it be presented and structured, what's the logical next step for visitors to the website or online shop? A deep understanding of your target audience remains essential for long-term success. 6. Changes in Search Results: Google consistently evolves search result pages, creating new challenges and opportunities for online marketers. Some changes are temporary and experimental, others permanent. One example is the altered assessment of FAQ markups, which Google temporarily stopped using for rich snippets (and now seemingly only displays for sources with particularly high trust). Another is the sometimes very inconsistent to questionable information in the Product Knowledge Panels. Monitoring search results and their features, understanding what this means for our customers, and consistently monitoring SERP information and sources are essential to identify changes early and respond accordingly. Either to fix errors (despite AI, Google is far from infallible) or to seize new opportunities. 7. AI-Driven Search Engine Optimization: In SEO, there are many use cases for artificial intelligence. Various SEO tool providers already use AI technologies to, for example, analyze competitors or assist in content creation. AI offers many possibilities to gain deeper insights and make work more efficient, such as text generation with tools like ChatGPT. Experts are nonetheless more needed than ever, as without an individual strategy, AI tools are only half as effective. As previously mentioned, authority remains an important topic. Here, human expertise continues to play a role by enriching AI-generated or supported content with genuine expert knowledge. The key is to deliver unique content because no AI tool can provide unique expertise and personal experiences. Web Analysis Trends 2024 The shutdown of Universal Analytics and the transition to Google Analytics 4 and data protection challenges were the defining web analysis topics of the past year. The developments and trends for 2024 seamlessly build on these topics. 1. The End of 3rd Party Cookies in Chrome: In the upcoming year, Google plans to disable third-party cookies for all users in Chrome. With Chrome holding a 63% market share, this development requires preparation from all website operators and advertisers. A response to this is the Privacy Sandbox, which gradually expands its privacy-friendly testing options for web developers. It remains to be seen what solutions the sandbox will create next year and how this will affect display advertising opportunities. 2. Apple's Tracking Prevention: Apple continues to limit tracking in the Safari browser and for all iPhone and iPad users with each update. The technologies behind this are Intelligent Tracking Prevention (ITP) and App Tracking Transparency (ATT). We can only wait and observe what this will mean for traffic from Apple users in 2024, 3. Tracking with 1st Party Data: Using their own 1st party data offers companies many advantages in analyzing user behavior. Given that the previous tracking methods are becoming stricter and data less precise each year, data from logged-in users holds significant value. Logged-in users can be assigned, recognized, tracked, and have their data evaluated without privacy concerns and cookies using a user ID. For companies, this means offering incentives for users to log in and stay logged in. Examples of large companies already successfully implementing this are Google, Amazon, and social networks. 4. Further Development of GA4: The transition from Universal Analytics to Google Analytics 4 was one of the main web analysis measures for many companies. This wasn't always smooth, as not all functions are available or work flawlessly. It is desirable for Google to resolve all issues and provide satisfactory solutions, such as more persistent tracking of user IDs or better default reporting in new properties. New features could also be conceivable, for example, integrating AI and machine learning for better analysis. 5. Analysis Using BigQuery: The more data available, the more complex the analysis. A solution for medium to large companies is capturing raw data from web analysis in BigQuery and combining it with other data sets. The advantages: longer data storage and better control over data processing. In our agency, we already use BigQuery to create more complex reports for clients. 6. Server Side Tracking (SST): A topic we've written and talked about often, which remains important in 2024, is Server Side Tracking . For those who missed transitioning to the new tracking technology in 2023, 2024 will be the critical time for the switch. Once Google disables third-party tracking (see above), SST becomes the answer for continuing data collection in a privacy-compliant manner. So far, GA4, Google Ads, Meta, TikTok, Snapchat, and LinkedIn can be integrated natively through the Google Tag Manager. We expect that more providers like Bing/Microsoft will follow suit with an API. Is Your Online Marketing Ready for 2024? Have you already adapted your online marketing strategy to the current developments ? Are you leveraging the opportunities offered by artificial intelligence? Are you maximizing the potential of all relevant channels? If you're looking for expert support to advance your traffic and revenue in 2024, we're the right agency for you. Thanks to years, sometimes even decades of experience, we can accurately assess trends and determine which are relevant and how to implement them. Feel free to contact us , our team of experts across various disciplines is happy to assist!

Artificial Intelligence is one of the most exciting digital topics of our time. New developments and applications facilitate work for businesses, for instance, through the automation of processes such as lead generation or content production, but they also bring legal pitfalls. The collection and processing of information, which may include personal data, must always be critically assessed from a data protection perspective. Here's an overview of potential issues and solutions. Note: This article offers an introduction to the topic and aims to raise awareness but does not claim completeness and does not replace legal advice from professionals familiar with AI and data protection issues. How does Artificial Intelligence work? The functioning of Artificial Intelligence is complex; in simplified terms, AI systems are meant to simulate human intelligence. A subset of Artificial Intelligence is called Machine Learning, which, using fed data and an algorithm, is capable of learning. The foundation consists of information and algorithms or a mathematical model designed to simulate the human brain. Where do the data and information used to feed AI come from? The specific data used to train an AI application depends on the system and cannot be generally answered. Chat GPT, for example, accesses freely available information from sources such as Wikipedia, digitally available books, and publicly accessible texts from the internet. Additionally, the chatbot learns from the “conversations” it has with users. What legal and data protection issues can arise from using Artificial Intelligence? Data protection officers and authorities have been dealing with the topic of data protection and Artificial Intelligence for years. As early as 2019, the Conference of the Independent Data Protection Authorities of the Federal and State Governments (DSK) published a position paper recommending technical and organizational measures for achieving data protection-compliant design of AI systems. In spring 2022, the French data protection authority CNIL published two guides for the data protection requirements and evaluation of AI systems. One of the most well-known AI tools, ChatGPT, was initially banned by Italian data protection authorities this spring and was allowed again for use in Italy after a statement from the provider. These examples demonstrate that for several years already, authorities from various countries have been dealing with the issues AI tools may cause and whether they can be used in compliance with data protection regulations. The topic of data protection must be considered more closely when AI tools use non-public personal data, such as customer data or employee information. Sensitive personal data includes names, addresses, and phone numbers. The processing of these data and the company's interest in them contrast with the individuals' right to informational self-determination. Regarding especially sensitive data like health information, the legal framework is even stricter. It also becomes problematic when sensitive, non-public information is fed into an AI system unknowingly, where it might be used and potentially exposed to other users upon their inquiry. An example of this is summarizing confidential meeting notes or evaluating personal data according to specific criteria. AI and GDPR For GDPR, the processing of data with a personal reference is relevant, for example, the use of datasets containing personal information or linking the AI tool with communication channels like an email program. The fundamental principle of data minimization applies here as well: personal data should only be collected and processed as necessary for the intended purpose. Unnecessary data collections should be avoided. In case of doubt, it is also advisable to be able to demonstrate why the use of AI in processing these data is necessary. Individuals whose data are used should be informed (for instance, via the privacy statement) about what data is collected, how it is used, and who has access to it. The legal assessment also differs based on whether this data is anonymized and adequately protected, for example, through encryption. AI and Copyright Less discussed but still relevant is the copyright question in using artificial intelligence. AI-generated works are not protected by copyright since they are not created by humans. But what about the content that AI applications use to generate new content? The debate includes, for example, the question of whether it is permissible to use image datasets for training AI tools without the consent of the copyrights holders. The function of known AI tools, which deliver a result to a task, initially seems similar to searching in a search engine. Both answer questions and provide information. However, search engines only show a preview or excerpts of the content in its original form. Generally, this data is not altered, and no new content is created. Crucial to judgement, even in the offline world, is how closely a newly generated work (text or image) resembles an original work. This cannot be estimated when using an AI tool since the sources and therefore the originals are unknown. An uncritical adoption of AI-generated content can, therefore, be problematic in terms of copyright. What options are there to use Artificial Intelligence in compliance with data protection? That Artificial Intelligence is valuable for companies, for example in online marketing ( read about this in the white paper ), is undisputed. Many companies regularly use Chat GPT, for instance, to ease or speed up content production. Given the possible legal issues, the question arises of how to use it in compliance with data protection regulations and which approaches already exist. It is always advisable to use AI-generated texts or images critically instead of using them unreflectively. We, for instance, draw inspiration from the responses of AI tools, but we always subject them to manual review and editing. How data is collected and used, which sources an AI tool utilizes, and what data protection measures are in place differ among the various providers. This is especially true for personal data – how is it protected, is it anonymized, is it processed outside the EU, etc. The question of who is responsible in a legal case (is it the tool provider?) should also be clarified. Before deciding on a solution, it's advisable to check these points and seek legal advice if in doubt. Using AI-based chatbots requires sensitivity regarding the input of the question or task. This information may be used by the system for further training – including personal information not meant for public use. Depending on the tool used, the use of the entered data can be objected to. In addition to using online AI solutions, which must be checked for their legal requirements, there are two alternative approaches we'd like to briefly explore. Local/Offline Use of AI Tools Various providers are working on solutions for locally usable AI applications. An example is GPT4All, an open-source clone of ChatGPT. It can be used within one's own network and does not require internet use. How helpful such local AI solutions are depends on how comprehensive the model behind it is, the quality of the language model, and for what purpose they are to be used. Providing the tool with its own data for processing is something GPT4AAll cannot do. However, it is assumed that significant developments and expansions in current solutions will occur. Development of Own AI Tools A completely independent programming of an AI tool is costly and not profitable for most companies. However, there are ready-made algorithms or AI models that facilitate this work and can be adapted to one's needs. This personal AI solution can then be used to evaluate one's own data, obtain answers, or automate processes. More Updates from the World of Online Marketing and Online Business We at Internetwarriors consistently watch the developments of the online world with excitement, some already for decades. We keep ourselves informed about new tools and technical standards and evaluate them for application in our work. Our customers benefit from current knowledge and from being a step ahead of the competition in introducing new technologies and responding to important trends. Would you like to always stay up to date? Subscribe to our newsletter , which provides you with current information. Are you looking for support with your online marketing? 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Is Omnichannel Marketing the new Multichannel Marketing?  What sounds like a marketing slogan can be proven by experience and studies. The lines between online and offline, as well as between different information and marketing channels, are increasingly blurred. Users expect a seamless transition between various channels and a user-friendly experience when searching for information and making purchases. Companies that have not yet engaged with an omnichannel strategy risk missing out on crucial developments. Benefit from our agency's experience and use our valuable tips to develop your own strategy. Click here now to download our checklist and start right away. Here to the checklist What does Omnichannel mean? The prefix “Omni” means “all” or “whole.” Hence, omnichannel can be described as “all channels.” These channels include, for example, paid and unpaid search, social media and social ads, banner advertising, WhatsApp marketing, marketplaces, apps, newsletters, one's own website (or online shop), brick-and-mortar stores, as well as offline channels like print or radio advertising. In summary, the goal is to create a consistent shopping and information experience regardless of device or platform. All touchpoints should be as consistent as possible but also controllable and evaluable. Examples of omnichannel are found in many large companies: Check online availability in-store (example: IKEA) Pick up online orders in-store (example: Tchibo) Return online orders in-store (example: dm) Click & Collect (example: Rewe) Not only do the lines between online and offline blur, but also those between entertainment, information, and sales. There are numerous different customer journeys and paths to purchase. This makes the topic of omnichannel both exciting and challenging. An omnichannel strategy involves various important aspects that must be considered both technically and strategically. Here are the key points in brief: Omnichannel Communication Omnichannel encompasses not only the entire purchase process but also the information and, thus, the communication along the user journey, both before and after the purchase. This also means giving customers the choice of communication channel and providing an optimal user experience regardless of the channel of contact. The challenge lies in integrating different channels and centrally storing all important customer information so that it is available at any time, regardless of the channel. This includes personal information as well as order history, but also communication history across other channels. Users now expect not to have to re-enter their information or repeatedly explain their concerns with every contact. Omnichannel Payment Users have long been accustomed to being offered a selection of different payment methods. In brick-and-mortar stores, this has long been “cash or card,” but now mobile payment via app or digital wallet is also an option. In the omnichannel experience, this means that users can choose the most convenient payment method for them, regardless of the channel. A seamless experience, not only during purchase and payment but also for possible returns or exchanges (refund to the desired payment method). For companies, this means creating the technical conditions and interfaces necessary to make omnichannel payment as convenient and user-friendly as possible and to connect all payment methods to the relevant channels. Omnichannel Personalization An expectation of users that has crystallized over recent years: the most personalized and individualized approach possible. And not only that, but also experiences tailored to one's own interests and situation, such as individual offers and suggestions and communication adapted to preferences. This personalization is now achieved through online channels in many cases, but it remains a challenge in brick-and-mortar stores. Identifying customers who enter a physical store is a task where we are still in the early stages technologically. In some industries, however, personalization across different channels has been common practice for some time. Here are two examples: Hospitality: A user books a room online via the hotel's own website or a platform. Check-in allows for effortless identification, so the on-site staff can address the guest individually and, for example, make recommendations based on past bookings. Additional services can be ordered via app during the stay; after departure, the user receives personalized offers via email. Travel: A user purchases a ticket online or at a counter. The ticket is then available in the app, along with further information about the schedule, such as train composition. Emails offer hotels or rental cars appropriate to the trip. Prior to departure, the app sends push notifications about delays or changes. After the trip, the passenger receives a personalized newsletter with individual offers. Omnichannel vs. Multichannel “Omnichannel is the new Multichannel,” we claim, but what does that mean? Both strategies address different channels, yet their approaches are fundamentally different. Multichannel (multi = several) means: presence on different channels; various marketing and sales channels exist and are operated independently. Omnichannel (omni = all) aims for a unified shopping experience and seamless communication and connection across all channels. Related is Cross-Channel Marketing , which connects various, but not all, channels. In contrast, the Single Channel Strategy means serving one sales channel, such as the online shop or the brick-and-mortar store – a strategy that is increasingly being abandoned, as it no longer aligns with modern buyer behavior. The Differences Between Omnichannel and Multichannel Strategy [object Object] In the multichannel strategy, as defined above, each channel is considered separately. Measures are defined along the user journey on this channel. The approach and content are channel-specific. The focus is on reaching as many potential customers as possible by spreading measures across different channels. Omnichannel, on the other hand, uses standardized information and processes, aiming to create a consistent customer experience. All channels are considered in optimizations. The approach is personalized, yet consistent across the different channels. Advantages and Significance of Omnichannel Marketing [object Object] The goal of omnichannel marketing is a consistent message and a seamless branding experience. It should ensure a positive user experience along the personalized customer journey, regardless of the channel. Customers can easily switch between channels; data and information remain intact, and the purchase is simplified. Users have the option to choose if and how much interaction they need during purchase (from intensive customer service support to self-service models) or where and via which payment methods they wish to purchase. This way of thinking received a boost during the pandemic due to the demand for contactless shopping and the focus on e-commerce. Driven by the omnichannel developments of many large companies, user expectations and requirements increased during the search for information or a product. This means that not only corporations and international companies need to engage with omnichannel, but this topic is becoming increasingly important for the entire retail sector. Omnichannel in Retail Interestingly, Germany seems to lag a bit in omnichannel development compared to other countries. A 2022 survey asked respondents about the importance of various factors in the shopping experience . In Germany, 34% indicated that a seamless offline-online experience was important to them, while in the USA, UK, Spain, and France, it was significantly higher, over 50%. Since the offering influences expectations, it is expected that this number will significantly increase here in the future. In contrast stands the retail sector and its efforts to implement omnichannel measures. According to a 2022 survey, 76% of respondents in German retail reported indicating the availability of their retail inventory in the online shop . 18% further have planned this. 70% offer in-store orders, 53% enable ship-from-store, and almost 23% more have planned this. A similar survey from 2015 in the DACH regions showed significantly lower values, with just 36% having an online availability check back then. These numbers show how much the importance of omnichannel has grown for retail in recent years. It is expected that this development will continue. B2B Omnichannel Marketing A McKinsey survey in 2021 among decision-makers in the USA revealed that they regularly use ten or more channels to interact with suppliers , compared to five in 2016. This highlights the importance of omnichannel marketing in the B2B sector as well. The requirements for good B2B e-commerce can be translated into omnichannel communication. Examples of a good customer experience are the online display of availability as well as good customer service and real-time service. Thus, findings for omnichannel marketing can be broadly applied to both B2C and B2B sectors. What makes a good Omnichannel Customer Experience? A well-functioning omnichannel approach is oriented towards customer preferences regarding information channels, sales channels, and payment options. All systems are perfectly aligned, creating a cohesive experience rather than a linear funnel. Information and communication are personalized and intention-driven. Users seeking entertainment or information, for example, can be put off by intrusive advertising. The message and brand experience are consistent across all channels and touchpoints. Implementing this is no easy task. Do you want to benefit from the advantages of an Omnichannel Strategy but need support in implementation? As an experienced agency for omnichannel marketing, we are here to help you create a seamless customer experience across all channels. From conception to implementation, we offer tailored solutions for your success.

B2B e-commerce is growing and evolving as rapidly as the online world as a whole. However, many B2B companies invest very little in expanding their e-commerce, thus lagging behind current technological developments. Regardless of whether the increasing demands for a professional online business are missed due to a lack of budget or knowledge, awareness is increasing in the B2B sector as a whole that digital sales channels represent a significant opportunity that should be utilized. The past years in the pandemic have sustainably changed the business world. Due to lockdowns and restrictions, field sales have largely been shifted to digital channels,  re-structuring sales to find  digital and hybrid ways . This especially impacts B2B companies.  According to the  2022 B2B Market Monitor by IFH Köln , 1.49 trillion in revenue was generated in B2B e-commerce in Germany. Of this, almost 50% is attributed to manufacturers and over 30% to wholesale.  As early as  2019, according to a survey , over 50% of respondents from B2B companies made at least 75% of their purchases online, with an upward trend. In  the same survey , 55 percent agreed that by 2025 more than half of their company purchases would be made via webshops and online marketplaces. These numbers illustrate the increasing importance of B2B e-commerce. As an online marketing agency, we have been following and supporting the developments of our B2B clients for years. We want to share the most important insights from the industry and new trends with you in this article.   What does B2B e-commerce mean? B2B e-commerce refers to the online sale of products or services to business customers, such as wholesalers, retailers, or other business clients. In contrast, B2C involves selling to end consumers.    However, there are also companies that sell to both end consumers and professional customers, such as a catering business delivering food for both birthdays and corporate events and trade shows. Or a company selling building materials to both craftsmen and end consumers.   The sale occurs through an online shop, electronic procurement system (Electronic Data Interchange or EDI), or an online marketplace. Procurement systems are still responsible for a large part of B2B e-commerce revenue. According to a  new study by ECC KÖLN, Adobe, Creditreform, and Intershop , marketplaces are gaining significance compared to online shops. How do B2C and B2B e-commerce differ? B2B e-commerce targets a professional audience. While B2C mainly addresses an individual, decisions in B2B often depend on multiple people. This means different needs for information, various types of questions, and decision criteria must be considered in the sales process. Impulse purchases, which play a significant role in B2C, are rare in B2B because decisions are often not made by a single person; budgets need approval and expenses must be justified. Another significant difference: In the B2B sector, the order value is often higher than in the B2C segment. This can result in fewer orders being required to meet sales targets, and the target audience may be smaller. More differences between B2C and B2B e-commerce at a glance: [object Object] Individual solutions and prices are common practice in B2B business. B2B acquisition is often more complex and consultation-intensive. Thanks to high order volumes and often comparatively fewer customers, individual customers are more valuable, and maintaining existing customer relationships is especially important. This also implies: Good customer service is crucial, particularly with technically complex products or services. Acquiring new customers involves building relationships and trust, which are prerequisites for closing a deal. The products are often more complex and require a higher level of information. There are often larger order quantities in B2B e-commerce compared to the B2C segment. Repeated orders are more common, making satisfied existing customers particularly valuable. Further challenges in B2B e-commerce The differences result in particular challenges and tasks that B2B e-commerce faces. Online sales channels must, for example, provide different information for various stakeholders. Technical details, pricing, efficiency, and other information must be easily accessible - a challenge not every shop system can meet. Manufacturers exploring B2B online sales find themselves in competition with the retailers selling their products. On one hand, this can mean risking good relationships with retailers. On the other, retailers often outpace manufacturers in technology and marketing. An advantage that can be challenging to overcome. B2B companies in Germany meet the rising demands in various ways, not every business is active online or invests in developing its online sales.  By the end of 2021, according to Statista,  28 percent of decision-makers and project managers from B2B companies stated that they would invest 5 percent of total revenue in e-commerce. Only nine percent invested more than 60 percent. B2B Online Sales and B2B Marketing Trends 2023 Sales channels and marketing are continuously evolving and have gained new momentum in B2B e-commerce since the pandemic began. From the many interesting developments and topics we observe in the market, we've highlighted nine important ones.  General online marketing trends for 2023  can be found in this article. 1. High demands for B2B e-commerce solutions Demands on B2B vendors are rising; the online version of a printed catalog is long outdated. Whereas vendors previously provided their business customers with catalogs as PDF downloads or through rigid shop systems, expectations have changed. Business customers also shop privately and expect the same buying experience in their business shopping. The demands of B2B and B2C customers are converging. Usability and performance are therefore very important for B2B e-commerce as well. A B2B online shop must not only be capable of processing transactions but also complex sales processes, including after-sales support. This also means keeping an eye on market developments and new demands. Following the  survey by the B2B Market Monitor , 75% of respondents agreed that it is important to them that providers of e-commerce solutions continuously develop their products and features. Additionally, 73% of respondents consider it essential that, alongside a pure commerce platform, further solutions are offered, such as integrated online marketing tools. Examples of features in a good B2B e-commerce solution (depending on the industry): Individual prices and special conditions (only visible after login) Clearly visible availability Clear delivery times Simple options for recurring orders The ability to assign multiple roles with varying rights within a company The functionality to jointly fill a shopping cart Integration with existing systems Product configurator for individual solutions Easy contact with customer service Self-service (the ability to complete a purchase without customer service assistance), as through an extensive information portal and digital contract management Simple requests for services such as repairs As B2C e-commerce further develops, the demands on B2B shops and marketplaces increase. A technical challenge that various providers of major shop systems have already addressed, with B2B-specific e-commerce solutions. 2. The rising importance of B2B (niche) marketplaces B2B marketplaces are an alternative or supplement to B2B shop systems. According to the  2022 B2B Market Monitor , 27% of sales were generated through B2B marketplaces last year, compared to only 15% in 2018. As each industry brings its own requirements, the importance of specific marketplaces will rise too. Alongside this, major players remain important and are investing in their growth. One example: Amazon Business, which takes much of the workload off B2B companies (such as billing), still offers many options for customizing pricing and discounts, promoting products, and providing detailed dashboards for analysis. Also,  LinkedIn is already working on a B2B marketplace solution . 3. Composable Commerce The rising demands mean a great opportunity for Composable Commerce. Rather than relying on a single system, this approach connects different software solutions into a custom-fit application. The harder it is to find an all-in-one application covering all needs, the more attractive custom solutions become through Composable Commerce. Companies aren’t dependent on a single platform but can remain agile, adapting or replacing modules as needed. All channels can be utilized, offering an optimal customer experience across all touchpoints. The downside: The complexity of Composable Commerce solutions requires professional support during setup. All integrations must work seamlessly, and there are typically different contacts for various software solutions. However, once the system functions, it becomes a powerful B2B e-commerce and online marketing tool. 4. The Metaverse as a sales channel In professional circles, the significance of the Metaverse is debated: Is it a gimmick for the private sector or a real opportunity for the B2B sector? It can be used as a virtual space for the promotion and sale of products. Examples include: Virtual stores or showrooms with virtual staff Networking events Virtual trade shows Other virtual events such as product presentations Predictions foresee  significant growth for the Metaverse : Bloomberg expects the Metaverse economy to reach a market volume of 800 billion US dollars by 2024. Companies that seize this opportunity early can gain a competitive edge. 5. AI-driven personalization [object Object] A good B2B customer experience is essential in 2023 to successfully attract and retain customers in many industries. Artificial Intelligence (AI) is entering many areas of the online world, and Google has been using AI for several years. In B2B e-commerce, AI can automatically improve the customer experience by providing custom prices and products, offers, or product recommendations. It can create individual user journeys based on data collected, such as location, order history, shopping carts, CRM data, and visitor behavior. Navigation through the store is conducted through AI-driven shop navigation, search, and product recommendations. A development in which we see significant potential and one we follow with interest. 6. Engaging and retaining customers through content Reaching B2B customers involves considering different decision makers and addressing a range of needs and levels, including both personal and company dimensions. Rational factors such as price and features are crucial in B2B purchases, but personal factors also matter. These include trust in the seller and personal relationships. Content optimized for different users is therefore a key success factor, alongside customer service, even in the B2B sector. B2B content marketing  in e-commerce can mean: Detailed product descriptions with technical data sheets and 3D views Tutorials and how-to videos for setting up and using products 3D configurators for creating a tailored, perfect-fit product Online showrooms and trade fair stands for demonstrations and additional information Webinars White papers [object Object] Market studies and surveys Case studies etc. This also includes general virtual information offerings important for companies in the industry, such as industry news or articles with new scientific insights that highlight the company's expert status. 7. Security of digital identities [object Object] Online sales, especially with high order volumes, demand a high level of data security and verification of buyers' digital identities. The challenge is balancing secure methods for identity verification with the customer journey, especially when onboarding is interrupted or delayed by a time-consuming validation process. In B2B e-commerce, invoice payment remains a popular method. To minimize risks for the seller, identity must be verified. Unlike the B2C business, this involves checking not only the customer's personal identity but also the company's identity: Does the individual actually work at the company and is authorized to electronically finalize the contract? Marketplaces and B2B e-commerce solutions, through external partners, partly include an identity check. New developments and simplified secure solutions for both sides are expected in this area too. 8. Expanding towards B2C B2B and B2C are not always distinctly separated, and this trend is amplifying. B2B enterprises are expanding their target group to include end customers, for instance, by opening their online shop to private consumers. Another trend: Manufacturers that previously only sold through wholesalers or retailers are opening up to direct-to-consumer (D2C) businesses, be it to private or business customers. The advantage: Consumers generally have great trust in manufacturers. In the B2C sector, a similar trend occurs in reverse: Companies are extending their consumer shops with a segment for business customers. Parallel B2B and B2C shops and their unique demands are one of the current challenges for e-commerce solutions. 9. Measurable KPIs are becoming more crucial [object Object] The economic situation is strained, and many companies are cutting budgets. A vital part of B2B marketing includes maintaining relationships with new and existing customers and building a brand reputation. However, when revenues stagnate or decline, what becomes important is knowing: How much revenue do individual channels and activities generate? What's the ROI? Measures that can be tracked as precisely as possible are therefore even more significant in 2023. Simultaneously, digital channels in the B2B segment provide important opportunities to reach new target groups. Good communication with potential buyers is now more crucial than ever, as many companies compete for customers with sometimes reduced budgets. The key lies in targeted marketing efforts to spend the budget as effectively as possible. Conversion after the click depends on an optimal user experience within the shop system, whose requirements we described above. B2B E-commerce Marketing with the internetwarriors Planning to build or develop your B2B online shop? Looking for a reliable partner with longstanding experience in B2B e-commerce and comprehensive knowledge of the specific challenges of B2B online marketing? As a full-service agency , we have been supporting B2B companies of different sizes in implementing customized online marketing strategies for many years, even at an international level. Contact us today for a non-binding offer! Together, we will develop a strategic solution that leads your B2B company to success.

As the current year draws to a close, new online marketing trends for 2023 are already emerging. Whether it's SEO , web analytics , SEA or social media , the development of the online marketing universe is advancing at a familiar rapid speed and remains exciting!  But what does 2023 have in store for us? Economic crises and conflicts have been shaking up the corporate world for some time now, making planning more difficult. This makes it all the more important to stay up-to-date on the various online marketing channels and adapt your strategy to new conditions and opportunities. Together with you, the internetwarriors venture a first look at the online marketing trends for 2023! Digital Marketing Trends 2023: Data Collection Following the "Form First" Principle A meaningful data analysis is the basis for deriving effective marketing measures. For this, the most precise and selected data possible is needed. Therefore, it is no surprise that data collection will again play a key role in 2023. True to the principle of "Form first!", proactive data collection through targeted inquiry forms will be a focal point in 2023. These primarily serve to sustainably strengthen the sales funnel in customer acquisition. Even simple forms are sufficient here and offer many advantages over fillable contact forms. Consideration of the customer journey is sometimes neglected in B2B content marketing . But only marketers who understand at which points of the customer journey the right content must be placed to be found by B2B prospects can reach B2B customers and win them over in the long term. Especially, organic visibility in the form of search engine optimization is a crucial factor here. Target groups looking for B2B services often use search engines like Google as a first step. This means companies that perform well with unique B2B SEO content are also accessible to the potential audience. Verification of Local SEO Listings by Google Local SEO is not new, but with the verification of local SEO listings, the significance of local search engine optimization for companies with local locations will continue to increase in 2023. Verified entries enhance the credibility of local businesses and hence are a true marketing booster! The verification status of one's listing can be checked in a few steps. Google Support shows how this works . Online Marketing Trend Voice Search Voice search isn’t new either, but it’s gaining even more importance in the online marketing trends 2023. Voice-activated digital assistants have seen a significant upswing in recent years, making it impossible for SEO managers to overlook voice search. This means keywords must be understandable when spoken. The popularity of voice search has led to significant shifts in keywords.  The reason: A typed search on Google is framed differently from a spoken keyword. When searching for an Indian restaurant, you might type "Indian restaurant near me" on Google, while speaking: "Where is the nearest Indian restaurant?" Considering such long-tail keywords in content optimization is therefore an effective SEO strategy. As voice search continues to grow, alongside the increase in smartphone usage for search, pages that are not optimized with voice search long-tail keywords may be found significantly less often – a trend that will intensify in 2023. Optimization for Visual Search Visual search is among the newer digital marketing trends. Instead of spoken or typed queries, users can now upload an image for their search. It’s also possible to retrieve information about a single image element. Upload a plant photo and receive information about that plant. The image of a city provides architectural, geographic, and historical information. The image of a product offers product descriptions, similar products, and purchasing options. Pinterest Lens, Google Lens, and similar search tools make the smartphone camera a search bar. Companies can leverage visual search by, for example placing high-quality images on their websites, equipped with descriptive keywords, prioritizing image optimization in online marketing, running ads on Pinterest. Tip: An image sitemap helps the search engine to better crawl the images on the website. Speaking file names and meaningful image descriptions ensure that search engines can better capture the content of the image. User Reviews for Local Businesses Search engines now capture user reviews much better than in previous years and can influence local ranking. Not too few and preferably many positive user reviews from verified sources are important. This not only increases trust for human users but also in search engine ratings. On Google, the most important review is the one under the Google My Business listing. The social network Facebook is also considered very significant due to its large number of users. In addition, there are industry-specific portals like Yelp for hotels, restaurants, and the leisure industry. Those who wish to generate user reviews can, for example, send their customers a link to their Google My Business entry after completing a purchase. A strategy to increase the number of (positive) reviews is therefore sensible for the online marketing goals of 2023, at least for local businesses. By the way, we would be happy to advise you and create an online marketing concept tailored exactly to your goals and your industry. Google Ads with Automated and Intelligent Bidding as a Key SEA Trend 2023 Automated and intelligent bidding in Google Ads has been refined and is therefore among our online marketing trends for 2023. Since mid-2022, responsive search ads are the only ad type that can be created. With automated bidding strategies using AI and machine learning, marketers have been able to gain a lot of experience this year. Google's focus on automation means a certain loss of control in optimizing campaigns and ads, however, new expertise around the SEA channel is increasingly evolving. Manual measures are increasingly being replaced by strategic performance marketing tasks. For instance, addressing the right target audience and the synergies between different online marketing channels will remain important and can likewise be seen as a trend for 2023. TikTok Between SEO, SEA, and Social Media Marketing What was once dismissed by many as a channel for fun for the younger generation, shows considerable potential as a platform for customer acquisition and retention. Whether for a behind-the-scenes look at a company for applicants or as an advertising channel - TikTok must be taken seriously in online marketing and thus belongs to our online marketing trends for 2023.  While Facebook and Google's ad revenues saw drastic declines in 2022, TikTok experienced growth. One reason may be that Apple's new privacy settings are making it harder for large platforms to play personalized ads, whereas TikTok is presumably affected far less. Another reason is the increasing popularity of the platform for entertainment, but also for information and news. What's interesting about TikTok is the overlap of various online marketing disciplines: TikTok SEO for organic visibility, ads for paid reach. In the marketing mix , the platform should therefore definitely be considered by companies with a younger target group. Growth in Instant Messaging Platforms Instant messaging platforms now allow customers to be efficiently addressed in great ways. They want the information they need about a product or service faster than ever, which works best through instant messaging. WhatsApp is probably the most popular platform for instant messaging. Many German companies are still reluctant to send their customers and prospects notifications via WhatsApp, but the communication channel should not be neglected. Naturally, consent for this, as for any advertising, must be obtained in advance. One of the major online marketing trends for 2023 is to use this medium more intensively. It’s effective because people love WhatsApp and usually pay more attention to a message if they receive it over this platform. In the context of customer loyalty, instant messaging services are becoming increasingly indispensable in many industries. The Introduction of Google Analytics 4 Determines Web Analysis Trends 2022 and 2023 Google already introduced Google Analytics 4 (GA4) in October 2020, which many companies are already using. The switch to GA4 will be one of the important online marketing trends by next year at the latest, since the predecessor version Universal Analytics will no longer provide data as of July 1, 2023. Users can use GA4 to access the Google Merchant Center, BigQuery, and Google Optimize for free and add custom reports to the navigation menu. Other features include anomaly detection, deeper attribution models, and predictive analysis. To avoid a data gap, it is important to set up Google Analytics 4 as quickly as possible. Experience shows that several months of lead time should be expected to professionally set up, test, and adjust the tracking if necessary before Universal Analytics is shut down. Haven't switched to GA4 yet? We can support you with the implementation of Google Analytics 4 and train you on how to handle the new interface. Inclusion as a Company Value and Marketing Benchmark Our last two online marketing trends for 2023 are cross-channel and affect both search engine optimization and SEA or social media marketing. Never has the topic of inclusion, equality, and representation been so much in the public spotlight as this year. Thanks to social media, underrepresented groups also have a voice and can raise awareness of their situation and disadvantages. Companies are thinking about their image and values and how they can communicate these externally. It is not uncommon for different generations and ideas to clash. Engaging with inclusion - whether through gender-neutral language or more diverse visual imagery on websites and marketing materials - is an important topic for companies to practice target-oriented marketing and live their values, regardless of the standpoint. Data Protection Remains an Important Topic in 2023 The general public has been sensitized to data protection since the GDPR. Many people have become more critical of what data is disclosed about themselves and how this data is used. As a result, the cookie consent banner is met with "Reject cookies," and user data is not tracked or only tracked to a very limited extent. Consequently, companies do not have access to all the data unless they choose solutions like server-side tracking. The balance between data protection regulations and the desire to have as much data as possible for evaluation and planning of upcoming online marketing actions will therefore remain a significant topic for the foreseeable future. Conclusion: Online Marketing Trends 2023 In the online marketing trends for the coming year, we see various developments that were already on the horizon in 2022 and will intensify in 2023. It remains exciting to see how the advertising revenues of the different platforms will develop over the next year and whether there will be further shifts. The complexity of Google search from voice search to local SEO, under the increasing influence of artificial intelligence, will be another major topic in 2023 that we will follow with interest. Would you like to stay up-to-date on the latest trends and developments in various online marketing channels? Subscribe to our newsletter and receive regular valuable tips and information on new developments. Our team of experts in the fields of SEO , SEA , and web analysis is happy to personally assist you. We offer customized support to successfully advance your company. Contact us now and benefit from our know-how!

Table of Contents 2020 and 2021 were years with special challenges. The pandemic not only affected the private and professional lives of most people, but it also influenced online marketing. What will 2022 look like? The warriors team looks ahead and summarizes the key developments for you and ventures a look at the trends of 2022. What innovations will there be in SEO and SEA, how will web analytics develop, and what opportunities does social media marketing offer? Our best tips for you to make your online marketing fit for 2022! Online marketing is constantly evolving, new platforms emerge, trends come and go. Some prevail, others do not. We have just celebrated our 20th anniversary as an agency and looked back on the developments we've witnessed. Today we look forward: how will online marketing change in 2022, what trends do the experts in different channels see in our team? An outlook and professional assessment. How is the online marketing world developing in 2022? Before we look ahead, it's worth taking a look back at 2020 and 2021. Two years in which hardly anything was as it was before. The pandemic significantly changed the private lives of most people as well as the working world. The way many teams work, for example, or the demand for certain products and services. We now have almost two years of experience on how our industry and our clients' industries have changed due to Corona. And since the pandemic will also impact the coming year, we can use these insights for our planning and our online marketing strategy for 2022. Especially in uncertain times, reliable data is invaluable. Those who conducted correct tracking and professional web analytics in 2020 and 2021, observed their industry and analyzed their target group's behavior, are better prepared for 2022 than competitors lacking these figures and insights. This also includes having a sense of how potential customers want to be addressed during such a challenging time. What is important to your target audience? What values, needs, and questions do they have? This knowledge is invaluable for online marketing. That’s why the guideline for 2022 remains: “Data driven marketing” is a key to success. Another trend that will continue: people expect personal outreach instead of anonymous mass communication. This applies to newsletters, as well as social media, SEA, or SEO. Since not everyone can be addressed individually, this means precise segmentation, accurate targeting, and most importantly, clearly defined target groups and customer journeys. What do users need at what time? It's less about the pure sale than building trust and a relationship with potential customers. Especially in a pandemic where emotional needs differ from previous years, personalization is more important than ever. Besides, automation is becoming increasingly important: which processes can be automated or supported by automation? The focus of manual work in online marketing is increasingly shifting towards strategy - the profession is changing, and the demands on online marketers are rising. Interdisciplinary knowledge and an eye for the bigger picture are now almost prerequisites for successful online marketing work. It's a reason why, as a full-service agency, it’s essential for us to develop holistic strategies for our clients and work together as a team towards success. We don't see the individual disciplines as isolated but as puzzle pieces. This is not always taken for granted, but we are convinced: it’s becoming increasingly important! Current politics and major public issues also influence content in online marketing. Customers are setting higher standards for quality and corporate values. Sustainability and inclusion are in the public focus and must be taken into account in strategy if these topics are important to your target audience. Especially polarizing questions (such as gender-neutral language - we have an answer from an SEO perspective for you ) require companies to answer: what values do we stand for, what are our core messages, how do we position ourselves, and how does our target audience view it? These questions should be reflected in corporate communication and accordingly influence online marketing measures. Just as content and processes change, our way of working is also evolving. Remote work and hybrid work models are now commonplace, and customer contacts and sales are almost exclusively online. We’re not alone in this; Digital Only Sales is one of the big trends these days. The lack of opportunities for in-person (or F2F?) contacts forces most industries to rethink - online marketing plays a crucial role in the online lead generation within the sales funnel. Another trend, from our perspective a positive one, is Consulting Based Selling , which we also incorporate into our online marketing strategy: here too, the needs of the target group are central. The focus is less on selling a specific product or service and more on finding individual solutions for customers. In practice, this means first engaging in exchange to find out what the optimal solution for the problems or needs is. Once again: relationships and trust as a basis for sales. SEO Trends 2022 The SEO year 2021 was shaped by numerous Google updates (Core Updates, Spam Update, etc.), primarily by the Core Web Vitals, which have played an important role in ranking since the summer. The user experience, which Google has pointed out for years as an important factor, is now representable in concrete figures and presents real challenges for many companies because not every system is equally well set up for fast performance and high user-friendliness on mobile devices. This development will continue, and systems need to keep up to respond to the rising demands. The better Google learns to interpret search queries and the meaning behind them, the more important it is for companies to focus on the “ User Intent ”: what is the need or expectation behind a keyword or phrase? Is it an information need, a buying intent, or simply a desire for entertainment? Merely looking at search volume is no longer enough to qualify keywords, the intent behind them must also match the target page. What type of content and page best addresses the need - a product page, a shop category, a FAQ page, a blog post, a white paper, or a service page for example? And how do these contents and pages fit into the Customer Journey and the company's goals? Keyword-optimized landing pages are no longer enough - they must also fit the user intent. A development we're observing and that will continue in 2022 in SEO is Google's focus on high quality and trustworthy content and publishers. Especially in potentially sensitive industries, where accurate information is particularly important (such as medicine or finance), but also in other areas, we're observing how important a strong brand is. Technical SEO is thus not unimportant, especially in light of the Core Web Vitals it's of great importance, and the technical fundamentals , which alone had a significant positive impact in the past, are now in many cases only the foundation and no longer sufficient to significantly improve rankings across the site (apart from essential technical errors). Every company needs a holistic sustainable SEO strategy , in which technical functionality and targeted content for the target group and user intent are equally considered. Tip : If you've already analyzed your most important keywords and planned corresponding content - consider the intent and check if the intent and content align. Plan not only technical and content search engine optimization for 2022 but also measures to strengthen your authority in your industry. Publish “thought leadership content” to demonstrate your expertise and be present on other relevant platforms as well. SEA Trends 2022 The biggest innovation in Google Ads: Expanded Text Ads (ETAs) will be discontinued and can no longer be created from summer 2022. Instead, Google's focus is on automation . Optimization is done via algorithm, working with machine learning and artificial intelligence. Advertisers thus have significantly fewer levers for manual optimization available. For SEA experts , this means that less and less manual work is necessary for campaign management and optimization. However, the overall strategy and alignment will become more important in this field. What is the company's goal across all online marketing measures and what role can SEA play in it? Who is the target audience, what are their intents and needs, and how can they be addressed? What does the customer journey look like? Which target pages are suitable? The connection to other online marketing channels also remains important to utilize synergy effects. The importance of mobile access is becoming increasingly significant for SEA: all campaigns must be optimized for mobile devices. Target pages must not only be accessible on mobile but also operable. This not only prevents a high bounce rate but also a negative rating by Google. Another current development, significant in 2022 and beyond, is the increase in voice search use. “Voice shopping” - shopping via voice-controlled inputs in devices like Alexa or Siri - may not yet be a major topic for the general public but is a future model ( as predicted in a Google study back in 2019 ) that must be considered in SEA, as voice search works differently from traditional search. Especially in paid online marketing channels, measurability of actions is indispensable for meaningful evaluation and derivation of measures. Current data protection regulations have changed the tracking we have known for a long time and bring new challenges. The goal must be to gather as much data as possible and integrate it into campaigns. Only if we can reliably evaluate performance and user behavior are we able to assess actions and optimize them in a targeted manner. Tip : If you haven't considered the user journey yet, you should urgently do so and incorporate these insights into your actions. The automation of Google Ads continues to progress, and advertisers must address this topic. Those who engage early, test, and gain experience do not relinquish control to Google in one step but can learn and evaluate how successful these automated campaigns are and where room for maneuver remains. Read more about the future of search engine marketing in this article: Search Intent & Ads Automation – the Future of Google Ads Web Analytics Trends 2022 As previously mentioned, Data Driven Marketing remains important. The significance of professional web analytics is accordingly large: correctly set up tracking and qualified data analysis to draw the right conclusions can make a difference in using the online marketing budget efficiently. Especially in the last two years when due to the pandemic in few industries was

20 years of WARRIORS - that's a reason to celebrate, and we did! And we'd like to take you along for a little look back at the past 20 years with us. What has happened in two decades - not only with the Warriors, but also in the online world itself? Can you still remember how digital communication worked in 2001? What possibilities weren't available then, and what did we use privately and professionally instead? Let's look back! In 2021, the agency internetwarriors turns 20 years old - we celebrated that together! 20 years of online marketing - an eternity. A lot has changed in the digital world in the last 20 years. At the beginning of the 21st century, Google was still in its infancy, both the organic search and Google Ads (formerly known as Google AdWords). The first affiliate programs marked the beginning of affiliate marketing. Social networks only started to develop in the following years. Do you remember MySpace and StudiVZ? In 2006, MySpace had 100 million users, but was significantly overtaken by Facebook in the following years. With Xing and LinkedIn, there have been networks for professional exchange since 2003. Google+ is a good example of a Google project that was unsuccessful and was discontinued in 2018 after about 7 years. A lot has happened over the past 20 years, especially in the recent years, since Facebook appeared on the scene more than 10 years ago. Many networks and services have disappeared, yet many have remained. YouTube has been around for over 15 years, Instagram and Pinterest for over 10 years. Google has undergone massive development from a pure search engine for websites to a market leader in various vertical searches and services. Advertising formats are constantly changing, and the possibilities for targeting and evaluation are evolving as well. Scandals, data protection issues, platforms that come and go. Technological revolutions like smartphones and smartwatches change online marketing. Many changes have been observed in 20 years and we are sure - the coming 20 years will be just as exciting. Anyone who has experienced all these developments and changes in real-time not only has a great wealth of experience. 20 years of online business, advertising and organic lead generation also mean being able to better assess current developments and being open to new things but with a healthy skepticism. We are curious about everything new, but do not throw away the proven without good reason. We test extensively and then evaluate based on data and facts. We identify trends early and use them for our customers. Here's to the next 20 years of internetwarriors! 20 years of internetwarriors - Experience and innovation The story of the Warriors began in 2001, when Axel Zawierucha decided to compete in the digital world with the big players in the industry. An ambitious plan, but, as is well known, courage often pays off. With the bursting of the dotcom bubble, some large online agencies gave up - internetwarriors still exist in 2021. Since 2001, the Warriors have evolved with the online world. We constantly further our education to advise you on all current channels and strategies. After two decades, we look back at over 300 satisfied clients, over 1 million generated leads, tens of thousands of Google top rankings, and many other highlights. From Kreuzberg, Berlin Mitte, Friedrichshain to Schöneberg, we are now based in the Bülowbogen and advise and serve companies from all over the world. This is what the Warriors stand for What exactly is an "internetwarrior"? A Warrior knows the online world very well, always on the lookout for new opportunities and chances. We fight for you, for our clients, for every click and every lead. Our agency stands for holistic online marketing, offering you a full service package. In our team, we have experts from different disciplines who ensure that you are optimally positioned on all relevant channels. We keep an eye on your overall strategy and your business goals to which all measures, campaigns, and channels contribute. Direct, understandable, and transparent communication is important to us. We see ourselves as your partner, supporting you in a practical and goal-oriented manner with creative ideas and foresight. We fight as Warriors - with appreciation and foresight We fight for every click and lead! Visibility is good and important, followers are valuable capital. Increasing your clicks is one of our goals. However, that's often not enough, which is why we always keep the long-term goals in mind. It's all about the leads for us - not only do we make sure you get more traffic, but we also ensure that it is relevant and increases your sales. As a reliable partner at your side, we bring a lot of experience, technical understanding, creativity - and sometimes a touch of madness, because that's needed in the fast-paced online world to stay on top. We rely on measurable success instead of luck - so please understand the clenched fists in our logo not as crossed fingers! We are ready to fight for you and your leads. As Warriors we fight for you for every click. Sometimes, however, we also celebrate our successes. Benefit from our expertise! Are you looking for a reliable partner for your online marketing who can support you across all paid and organic channels? Contact us, we'd love to fight for you too! Did you enjoy the blog? Recommend it now! Facebook Twitter Telegram Linkedin Envelope Whatsapp AUTHOR