Professional Conference on Holistic Online Marketing for Small and Medium-Sized Enterprises

On June 19, 2018, internetwarriors GmbH invited guests for the first time to the specialist conference "holistic online marketing for medium-sized businesses" at the Google Office in Berlin. In addition to an exciting presentation from Google on the topic "Customer Journey: Moments of Decision," the event primarily focused on the customers of internetwarriors GmbH and concrete online marketing case studies.

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Specialist Conference Holistic Online Marketing for Medium-Sized Businesses[/caption]

Micro-Moments – Moments of Decision

The evening's opening speech by Google vividly illustrated how today's consumers make decisions and gather information. The smartphone is fundamentally changing user behavior. Today's advertisers face the challenge of understanding the individual information and decision-making paths of users to provide the right information to the right person at the right moment. Google supports advertisers in this endeavor with various data collected daily.

These data results are compiled into a specific customer profile and made available to advertisers. Only in this way can micro-moments become important moments of decision.

MORE IMAGES IN THE GALLERY

Of Goldfish Memory Spans and Good Pizza Makers…

"Holistic online marketing for medium-sized businesses – what is that actually?" many visitors to the specialist conference might have initially asked. "And how can a full-service online marketing agency help me with that?"

Internetwarriors has specialized as a full-service online marketing agency in the changing process of the customer journey and considers all crucial micro-moments holistically.

Based on the different information and decision paths of users, the agency assists advertisers in designing and implementing the most relevant measures to acquire new customers and sustain existing ones. Internetwarriors GmbH specializes in supporting medium-sized companies and brings years of experience in various countries, markets, and business models.

An important recommendation for medium-sized businesses is definitely to pay more attention to the growth of organic traffic. First and foremost, a well-thought-out content strategy should always be in place to generate more organic traffic.

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The internetwarriors[/caption]

Good keyword research helps create relevant content for users, which is also rewarded with positive rankings by Google. Write for your users, offer value, but pay attention to the search volumes of your target group that you obtain from various analytical tools. This is how your content is searched for and found as prominently as possible on Google.

But other disciplines like SEA or affiliate marketing can also be important performance channels for companies—not just in medium-sized businesses. Especially for companies where the conversion funnel lasts several weeks and the ROI can only be measured after some delay, organic traffic is more cost-effective and equally effective compared to AdWords ads.

Holistic Online Marketing – Benefits of Full-Service Agencies

During the evening, exciting case studies and real customer projects were presented. Some of the customers of internetwarriors GmbH were also on site and actively participated in the presentations to personally introduce their companies and projects. Following this, some entrepreneurs engaged in an open panel discussion, sharing their online marketing experiences and answering interesting questions from the audience.

As a crucial factor, web analysis was particularly emphasized before implementing any online marketing activities. Due to financial or personnel shortages, unfortunately, not enough attention is sometimes paid to proper data protection-compliant tracking. As a result, customers reported that campaigns were based on incorrect or incomplete data and money was spent inefficiently. This is just one of the projects that internetwarriors can handle for you.

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Axel Zawierucha as a Speaker at the Specialist Conference[/caption][caption id="attachment_21134" align="aligncenter" width="1024"]

Questions from the Audience at the Specialist Conference Holistic Online Marketing for Medium-Sized Businesses[/caption]

Following the official part, a substantial buffet of snacks and drinks provided an opportunity to discuss further intriguing questions on holistic online marketing for medium-sized businesses in a relaxed atmosphere.

We would like to sincerely thank all participants and interested parties for attending our event! We would also like to extend a big thank you to our partner Google for providing us with the Google Office in Berlin for this event. We look forward to the next event with you.

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Networking at the Specialist Conference Holistic Online Marketing for Medium-Sized Businesses[/caption]

What Can We Do for You?

Are you looking for an online marketing agency in Berlin? We are happy to advise you from strategic creative planning to operational implementation. We look forward to your inquiry.