The Best German Agency | Google EMEA Premier Partner Awards 2018

On Tuesday, October 16th, Google celebrated the winners of the EMEA Premier Partner Awards 2018 in Dublin, and we were there.

Among 24 online marketing agencies from the EMEA region (Europe, Middle East, Africa), internetwarriors GmbH was the only German agency nominated in the Search Innovation category. With the nomination, we also received an invitation to the Partners Accelerate at Google’s European headquarters in Dublin.

On Monday, October 15th, the time had finally come, and we took the plane to the Irish capital. Upon arrival in Dublin, we and the more than 300 Google Premium Partners present were welcomed with a networking event. Throughout the evening, we exchanged ideas with international agencies on major online marketing topics and discussed the latest online marketing trends in the European market.

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Fig. 2: International networking event of Google Premier Partners[/caption]On Tuesday, an intensive and busy workshop day followed, filled with exciting lectures and plenty of refreshments. The first talk was given by Daniel Hulme, CEO of the AI company Satalia, on the topic of Machine Learning and artificial intelligence. A subject with which Google is currently heavily engaged and already drawing much attention with the introduction of Responsive Search Ads.[caption id="attachment_22947" align="aligncenter" width="1024"]

Fig. 3: Cycling professional David Millar during his keynote[/caption]

Andy Miller, Managing Director of Global Search Ads at Google, also reported on the latest insights in the area of Search Innovation. The conclusion of the Google Partner Accelerate day was marked by the leadership keynote from former Scottish cyclist David Millar.

The Award Ceremony

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Fig. 4: The gala dinner of the award ceremony[/caption]

On the evening of the workshop day followed perhaps the most exciting part of the trip for all attendees – the EMEA Premier Partner Awards 2018 ceremony. During a festive gala dinner, the winners of the following categories were announced:

• Search Innovation

• Mobile Innovation

• Display Innovation

• Video Innovation

• Shopping Innovation

• Growing Businesses Online

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Fig. 5: Managing Director of internetwarriors GmbH, Axel Zawierucha, with the nomination for Search Innovation[/caption]

Although we didn’t win the award, we can still count ourselves among the top 5% of online marketing agencies in the Search Innovation category. We prevailed against more than 5,000 applicants and made it into the top 150 agencies of the Google Premium Partners. The nomination proves that we are leading the way in terms of campaign quality, innovation, performance, and use of technology.

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Fig. 6: The proud SEA team behind the nomination[/caption]Here you can find an overview of the winners and finalists of the Google Premier Partner Awards 2018.[caption id="attachment_22971" align="aligncenter" width="789"]

Fig. 7: internetwarriors GmbH among the finalists of the Google Premium Partner Awards 2018 in the Search Innovation category[/caption]

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