Together in the Spotlight of Search
Search Engine Advertising
Search Engine Advertising (SEA) is, alongside Search Engine Optimization (SEO), the second pillar of Search Engine Marketing (SEM).
Advertising in Google search with so-called Google Ads is an indispensable part of the online marketing portfolio. As an agency, one of our key focuses is therefore in the area of SEA marketing.
Markus Beck
- Head of Paid Ads
SEA-Agentur
Your Shortcut to Visibility
"Whether with search or banner campaigns, Google Ads is still one of the most important and effective online channels for displaying target audience-specific advertising."
Markus Beck
WHAT
What exactly is SEA marketing?
Unlike SEO, SEA involves paid advertisements in search engines (mostly Google) and its partner websites.
An advertisement is displayed based on its individual relevance to users with a specific search intent. So, precisely at the time when the interest and involvement of users for this advertisement is particularly high. The ad in the Google search is therefore - rightfully - accepted by users as helpful service information.
WHY
The largest provider for SEA is Google Ads (formerly Google AdWords)
Google Ads has been the undisputed market leader in search engine marketing for many years. The internetwarriors have been on board since the very beginning of the Google Search Advertising era—many personal contacts with key Google representatives have been established and grown. Together with our Google colleagues, we regularly discuss and optimize Google Ads campaigns. Our clients are also invited to participate in Google Beta Tests, giving them access to measures that are available to most competitors and advertisers only at a later stage.
In this way, we have successfully guided our clients through all the changes and developments in Google search advertising for many years and are certified as an agency for Google Ads.
There are many levers to adjust in Search Engine Advertising.
On the online marketing platform Google Ads, we work with you to fine-tune your advertising strategy to generate the cheapest price with the most targeted clicks. We guide users who are searching on Google for a relevant answer or solution to your offer and continue to support them along the customer journey until a successful conversion.
This final step describes the action that provides customers with important information for a transaction or directly seals a purchase.
Our Projects
References: Performance, that convinces.
Support and promotion of services and information
Significant multiplication of organic traffic
& Qualification of traffic in paid channels
Successful campaigns in B2B and B2C sectors
Ongoing partnership for online marketing & communication in B2B & B2C, continuous exploration of new markets & partners
Successful Social Media Campaigns
Effective Audience Segmentation & Targeting by Country/Language
Significant Increase in Information Requests & Consultation Appointments
Successful development & optimization of B2B lead campaigns
Achievement & exceeding set marketing and communication goals according to the company's growth objectives
HOW
SEA means: You pay based on performance. And only when your ad is clicked!
Online marketing advertising with Google Ads is click-based, meaning you only pay a "traded price" in the so-called bid management for users who actually reach your website or webshop through the displayed ads.
We set the price for a click exactly in advance of the SEA campaign, ensuring it generates more revenue for you than you have to pay for the click. In consultation with you, we place a bid based on the defined value of a visitor to your business.
The creation and implementation of a retargeting strategy also belong to our Google Ads services, which we tailor precisely to your needs and budget. Take advantage of our Google Ads agency to act resource-efficiently!
Our SEA expertise efficiently advances your search engine marketing
Our SEA specialists create and optimize campaigns with the ambition to get the most out of your ads for the best price.
We define the target audience based on various parameters. From the postal code area around a retail store to multilingual international campaign targeting, everything is possible. We also determine the campaign duration together with you, depending on user behavior: From within your business hours to 24-hour advertising - there are almost no limits to optimization here!
In addition to defining the target audience, we select the appropriate keywords, calculate the optimal bids, and then launch the search engine advertising, which we constantly monitor for you!
Our Expertise
Search Engine Agency internetwarriors The foundation for successful collaboration is trust. We build this trust primarily through transparent and well-founded advice in search engine marketing. In the next step, we consistently demonstrate that our expertise delivers on its promises in practice: We create Google Ads campaigns that convert. Let our team from Berlin and our expertise in SEA convince you. Get in touch now and request an offer!
Certificates
Warriors Knowledge
