Advertise smarter, win better
Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) offers an effective way to reach new audiences - often with less competition and lower costs! By using Microsoft Advertising, you secure a strategic position to engage potential customers efficiently and cost-effectively.
Alexander Frank
- Paid Ads Team
Microsoft Advertising Agency
Advertise smarter, win better
"Especially in the B2B sector, Microsoft Advertising (formerly Bing Ads) plays an important role. Due to the widely used Microsoft Windows operating system and the low click prices, it offers significant potential."
Alexander Frank
Bing Ads or Google Ads?
A question that many advertisers ask themselves at the beginning. Bing Ads, known as Microsoft Advertising since 2019, is the marketing platform from Microsoft and the direct competitor to Google Ads in SEA (Search Engine Advertising). Even if at first glance many users don't attribute much importance to the term 'Microsoft Ads', you should not underestimate the seasoned tech giant with its reach and marketing platform.
WHAT
adCenter, Bing Ads, Microsoft Ads – A product with many names
Especially in the USA, but also in Germany, the search engines Bing and Yahoo account for over 30% and 12% of desktop search queries, respectively, and therefore should not be ignored. However, those aren't the only advantages of Bing Ads.
The search engine Bing was launched on June 1, 2009, as a successor to Live Search and has been cooperating with Yahoo since July 29, 2009.
Both search engines were developed as competitors to Google to challenge the titan's market share. Continuously growing, the Yahoo Bing Network has established itself as the number 2 among search engines in Germany.
At the same time, in 2009, the first advertising opportunities on Bing were developed under the name Microsoft Advertising adCenter. Together with the established Yahoo Bing Network, which consists of various partner sites, the first ads were rolled out.
Over the past few years, the advertising platform, now renamed Bing Ads, has been able to attract about 700 million users for Yahoo and Bing.
However, the German version offers fewer features than Google or the US version of Bing. And the impressive number of users is contrasted by Google's massive market share of the total volume.
(In 2018, about 86% of desktop searches and over 95% of mobile searches).
In 2019, it seems the circle is closing for Microsoft: With the renaming of Bing Ads to Microsoft Advertising, the original name is being revisited, revealing the holistic approach. Furthermore, some users have become more familiar with Microsoft since the introduction of the Microsoft Audience Network in 2018.
WHY
Benefits and Potential of Bing Ads / Microsoft Ads
Bing Ads offer users and marketers unique opportunities and are therefore not just an alternative to Google Ads. In fact, when used alongside Google Ads, there are several advantages and potentials to be explored.
Your Benefits
Use of Bing Ads | Microsoft Ads
If you would like to further expand your advertising reach and fully exploit the potential of Bing Ads, we are here to support you efficiently with the expansion of your campaigns. Creating and implementing a retargeting strategy in Bing Ads is also part of our repertoire!
We are happy to advise and assist you in strategically aligning and transitioning to Bing Ads, tailored specifically to your needs and budget. Get the most out of your campaigns!
Unsere Cases
Referenzen: Performance, die überzeugt.
Unterstützung und Bekanntmachung von Services und Informationen
Signifikante Multiplizierung des organischen Traffic
& Qualifizierung des Traffics in Paid
Erfolgreiche Kampagnen im B2B- und B2C-Bereich
Anhaltende Partnerschaft für Online Marketing & Kommunikation in B2B & B2C, Kontinuierliche Erschließung neuer Märkte & Partner
Erfolgreiche Social Media Kampagnen
Effektive Segmentierung der Zielgruppen & Targeting nach Ländern/Sprachen
Signifikante Steigerung von Informationsanfragen & Beratungsterminen
Erfolgreicher Aufbau & Optimierung von B2B Lead-Kampagnen
Erreichung & Übererreichung gesetzter Marketing- und Kommunikationsziele gemäß Wachstumsvorgaben des Unternehmens
HOW
Key Focus Areas of Microsoft Advertising / Bing Ads
Bing Ads, also known as Microsoft Ads, can be used for the following purposes and are comparable to Google Ads in almost every way.
Your Bing Goals
Have we sparked your interest in Bing Ads?
Our online marketing team at internetwarriors, specializing in SEA, is excited to personally advise you and to develop your campaigns!
Just get in touch with us for free and let's get it started!
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