SEO is not dead

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There is ongoing discussion about how relevant SEO will continue to be as a marketing measure in the future. Repeated adjustments to Google's sophisticated algorithm cause uncertainty, and competition in the search engine constantly rises. And some people ask themselves: Is SEO dead? Why is SEO important? There are several reasons! Although search engine optimization will change and come with new challenges, SEO will continuously be of enormous importance for securing successful positions in the rankings. Search engine optimization comes with many advantages and is definitely part of a holistic online marketing strategy. As an SEO marketer, it's crucial to flexibly respond to changing conditions and new adjustments to emerge as a clear winner from the complex competition of search engine optimization.

The Importance of SEO as a Marketing Channel

Search engine optimization (SEO) is a long-term process aimed at improving rankings in organic search results. In reverse, this means: As long as there are search engines based on algorithms, the significance of SEO as a cornerstone of digital marketing strategy will be tremendously high.

Accordingly, SEO is the foundation of all online marketing measures, even for SEA and Google Ads. The success of search engine advertising is also dependent on SEO optimization because, even in this competition, the highest bid is not always counted, but the relevance of content also matters. Ultimately, only users who encounter a user-friendly and relevant page will lead to a conversion.

SEO Importance - A Practical Example

Traffic sources by type for ebay.com from the SEMrush tool

Looking at a real-world example from ebay.com, it becomes clear the significant role SEO plays as a traffic source. While paid search accounts for only 0.5% of total traffic, SEO contributes 71.45% of total traffic through direct entry. There is no question that SEO is indispensable for successful online marketing.

Search Engine Optimization: Benefits and Advantages

The benefits of search engine optimization speak for themselves. Unlike other marketing channels, SEO does not involve immense costs, reaches the target audience directly, and grants long-term, sustainable marketing success. Meaning: SEO is definitely not “dead” but continues to offer enormous potential:

SEO Advantage 1 - Long-term Reach Through Top Positions

Compared to paid search ads, search engine optimization offers a significant advantage: SEO is a long-term marketing strategy. Successes are only visible over time, but they last much longer. While the effect in paid search only occurs during an active campaign, SEO has a sustainable impact.

At the same time, users assign higher trustworthiness to organic search results in comparison. Top positions in SERPs generally achieve very high click-through rates. This effect can be further strengthened with professional SEO implementation, be it through optimized meta-tags or structured data.

SEO Advantage 2 - No Cold Acquisition Thanks to SEO

Organic top rankings are built on a pull marketing strategy. A user actively searches for a term, service, or product and usually chooses a domain that is found in the upper rankings. Cold acquisition measures to convince potential new site visitors of the nature of a product or service are unnecessary. Instead, the focus is on directing already interested users to your own site through a successful SEO strategy.

SEO Advantage 3 - Search Engine Optimization is Cost-efficient

The marketing channel SEO incurs relatively low costs. Search engine optimization does not depend on who has the largest advertising budget available, but rather evaluates how relevant and optimized your own content is presented on the website.

Of course, implementing an SEO strategy requires extensive expertise and years of experience, but this time and cost investment pays off in the end. A website that records lasting top rankings for relevant keywords due to SEO measures does not need to be advertised in the SERPs via paid search ads because it essentially advertises itself.

SEO Advantage 4 - SEO Improves the User Experience

Although search engine optimization primarily aims to achieve high rankings in the SERPs, it also serves as the foundation for an accessible and user-friendly website.

This applies to both technical SEO and content marketing SEO. A site, for example, that is difficult to access due to long loading times and poor structure will lead to a dropout for most users. The same can be observed with SEO content, if a site does not meet the user intention, especially in informative searches, due to poor content quality.

Especially in terms of accessibility, an SEO-optimized site is essential. Easy-to-understand language, a clear structure, and stored image alt tags are crucial to making content accessible to users with disabilities.

SEO Advantage 5 - SEO is Suitable for Any Business

No matter how big a company is or what budget is available - in principle, search engine optimization offers everyone a chance!

In the search results, it's less about popularity and budget but rather about how relevant the corresponding SEO content is to the user. Small regional service providers and businesses can achieve good rankings just as well as large, well-known brands. The same goes for newcomers who mix into the SEO competition. With a targeted SEO strategy, there are no limits to success here either.

internetwarriors - Search Engine Optimization Consulting in Berlin

As a 360° online marketing agency based in the heart of the capital, we support you in all areas of search engine optimization - from creating SEO content and coordinating content marketing to technical SEO analysis and optimization of your website!

We understand search engine optimization as a cornerstone of digital marketing - from SEA to social media - and use our years of experience and expertise in search engine optimization to develop a successful online marketing strategy together with you.

As part of our SEO support, we identify errors and weaknesses on your website, actively assist in implementing SEO measures, and provide comprehensive consulting for all your questions. Get in touch with us now without obligation!

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