Blog Post

SEO

Nadine

Wolff

published on:

19.07.2018

The Perfect Sitemap

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The use of sitemaps has important aspects for search engine optimization. The visibility of the website can be increased and the pages can be indexed.

In this article, we show you how a sitemap is structured and which pages and media content need to be listed with relevant attributes. This article focuses exclusively on the most important sitemap when it comes to SEO: the XML sitemap.


What is a Sitemap?

A sitemap is a file that provides search engines with detailed information about all the pages and content on your website. Sitemaps use organizational, navigation, and tagging systems to help Google and other search engines crawl and correctly categorize your website.

In general, your website benefits from a sitemap as it gives search engines a sort of roadmap to crawl and index all the pages listed in the sitemap. There are several types of sitemaps, but in the SEO field, HTML and XML sitemaps are relevant. An HTML webpage essentially refers to website navigation.

Additionally, there are a number of other sitemaps:

  • Visual sitemaps

  • Alphabetical sitemaps

  • XML sitemaps

  • HTML sitemaps

  • Mobile sitemaps

  • News sitemaps

  • Video sitemaps

XML Sitemaps

The search engines get a targeted overview of the structural layout of the website through the sitemap. The sitemap must be created in a

Nadine

Wolff

As a long-time expert in SEO (and web analytics), Nadine Wolff has been working with internetwarriors since 2015. She leads the SEO & Web Analytics team and is passionate about all the (sometimes quirky) innovations from Google and the other major search engines. In the SEO field, Nadine has published articles in Website Boosting and looks forward to professional workshops and sustainable organic exchanges.

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