Professional Conference on Holistic Online Marketing for Small and Medium-Sized Enterprises

On June 19, 2018, internetwarriors GmbH hosted for the first time the specialist conference "Holistic Online Marketing for SMEs" at the Berlin Google Office. Besides an exciting presentation from Google on the topic "Customer Journey: Moments of Decision," the focus of the event was mainly on the customers of internetwarriors GmbH and specific online marketing case studies.

Specialist Conference Holistic Online Marketing for SMEs

Micromoments – Moments of Decision

The opening presentation of the evening by Google vividly illustrated how today's consumer makes decisions and gathers information. The smartphone is fundamentally changing user behavior. Advertisers face the challenge nowadays of understanding individual user information and decision paths to offer the right information to the right person at the right moment. Google supports advertisers in this with a variety of data collected daily.

These data results are compiled into a specific customer profile and made available to advertisers. This is the only way to ensure that micromoments become important moments of decision.

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"Holistic Online Marketing for SMEs – what is it exactly?" many visitors to the specialist conference might have initially asked. "And how can a full-service online marketing agency help me with this?"

The internetwarriors have specialized as a full-service online marketing agency in the changed process of the customer journey, viewing all critical micromoments holistically.

Based on users' various information and decision paths, the agency assists advertisers in designing and implementing the most relevant measures to acquire new customers and sustainably retain existing customers. internetwarriors GmbH specializes in supporting medium-sized companies and brings years of experience in various countries, markets, and business models.

An important recommendation for SMEs is definitely to pay more attention to the growth of organic traffic. Above all, always have a well-thought-out content strategy to generate more organic traffic.

The internetwarriors

Good keyword research helps create relevant content for users that is also rewarded by Google with a positive ranking. Write for your users, provide value, but pay attention to the search volumes of your target audience that you obtain from various analysis tools. This is how your content is searched for, and thus found as prominently as possible on Google.

But other disciplines such as SEA or affiliate marketing can also be important performance channels for companies – not just in the SME sector. Especially for companies where the conversion funnel lasts several weeks and the ROI is thus delayed to measure against the investment, organic traffic is more cost-effective and equally effective compared to AdWords ads.

Holistic Online Marketing – Benefits of Full-Service Agencies

During the evening, exciting case studies and real customer projects were presented. Some of internetwarriors GmbH's clients were also on-site and actively participated in the presentations to personally introduce their companies and projects. Afterward, some entrepreneurs took part in an open panel discussion, shared their online marketing experiences, and answered interesting questions from the audience.

A crucial factor was especially placed on web analysis before the deployment of any online marketing measures. Unfortunately, due to financial or personnel shortages, there is not always sufficient attention to correct data protection-compliant tracking. As a result, customers reported that campaigns were built on incorrect or incomplete data, leading to inefficient spending. This is just one of the projects that internetwarriors can take on for you.

Axel Zawierucha as a speaker at the specialist conference

Questions from the audience at the specialist conference Holistic Online Marketing for SMEs

After the official part, there was an opportunity to discuss further exciting questions about "holistic online marketing for SMEs" in a relaxed atmosphere at a rich buffet with snacks and beverages.

We would like to warmly thank all participants and interested parties for attending our event! We would also like to extend a big thanks to our partner Google for providing the Berlin Google Office for this event. We are already looking forward to the next event with you.

Networking at the specialist conference Holistic Online Marketing for SMEs

What can we do for you?

Are you looking for an online marketing agency in Berlin? We are happy to advise you, from strategic creative plans to operational implementation. We look forward to your inquiry.