internetwarriors attends OMR Festival 2017

Finally, it was that time again: on March 2, 2017, one of the most important events in the online marketing industry began: the Online Marketing Rockstars Festival 2017 in Hamburg. The typical lousy weather couldn’t dampen the spirits of the 25,000 invited online marketers, so it all kicked off right on time at 10 AM with the first Expo presentation. In addition to over 100 exciting speakers on the Expo Stage, more than 200 exhibitors presented their new products and best practice cases in e-commerce.

 Fig 1. OMR Festival in Action

Influencer Marketing - a Tool for Every Company?

This year, the topic of influencer marketing is particularly exciting for us. More and more companies are relying on the reach of relevant influencers to establish and optimize their branding. With engaging videos, YouTube stars reach millions in blogs, forums, and social media channels. Depending on the target objectives, influencers can generate clicks, leads, sales, and thus also revenues.

According to Adweek, around 70 percent of social media users no longer respond to regular banner ads (as of 2015). This makes relevant content, which is delivered by influencers trusted by target groups, even more important. In comparison to classic display advertising, influencers can reach their audience on an emotional level, allowing the benefits of your products to be optimally explained.

Influencer marketing is not suitable for every company. However, there are a variety of exciting campaign types, which is why you should definitely keep this channel in mind in your 2017 marketing mix.

Fig.2 Karl Ess on the Expo Stage

Have You Heard? - Branded Social Videos for Your Facebook Page

How important are social signals to you? If you want to generate more likes, shares, or comments in the future, branded social videos could help. With these innovative short films about your product, you create new valuable content for your Facebook page. In the short videos, your products, recipes, or ideas can be ideally explained. Videos are delivered accurately to the relevant target group through an algorithm. Like influencers, these social videos create emotions and increased interest among end customers. Is banner advertising too boring for you? Then take your display advertising to a new level! We find it exciting and innovative in any case!

Geo-Tracking - Curse and Blessing of Data Collection

Programmatic advertising has long been on everyone’s lips. Within a customer journey, it’s about addressing the customer with the right product at the right time. This also applies to a customer's cross-media search behavior. Multi-channel tracking is no longer a secret tip. However, geo-tracking from mobile devices can also greatly contribute to conversion optimization. By using apps in different locations, a smartphone's IP address can be read, and the individual user can be tracked and categorized over a longer period. By segmenting different parameters, you can target your mobile banners more precisely based on marital status, consumer behavior, or income. So don't indiscriminately place mobile banner ads, but according to the target groups you want to reach.

Conversion Optimization Through Dynamic AdWords Landing Pages

OK - campaigns must be constantly optimized. But all efforts are in vain if the landing pages are not also optimally directed. How do your AdWords landing pages look? If you're not sure, you should re-examine how effectively users are directed to the search result. Imagine walking into a store and asking an employee where to find a particular product. The employee sends you wandering through the store so that soon you no longer feel like searching aimlessly among hundreds of other products.

That's how it feels in the online world. When we search for specific keywords, the landing pages should contain what the AdWords ads promise. By making online research as easy as possible for your customer, the bounce rate decreases, and the conversion rate increases. Sounds good? So optimize not only your campaigns but also the landing pages according to the individual needs of your customers.

Fig.3 See you next year #OMR18

What Can We Do for You?

With the diverse list of exhibitors and speakers, the Online Marketing Rockstars 2017 was an experience for every online marketer. We are ready to continue kicking off with you in 2017. Would you like to apply the current trends for your company with us and advance your campaigns? Contact us. We are happy to advise you.

Fig 4. internetwarriors meets Rockstars