Fachkonferenz Online Marketing für E-Commerce Unternehmen

On November 14, 2018, internetwarriors GmbH invited everyone to the second professional conference at the Google Berlin office. The conference covered the topic of "Online Marketing for E-Commerce Companies." The event's emphasis was on a Google lecture about "Customer Journey" as well as two case studies by our colleagues from the SEO and SEA sectors.

Professional Conference on Online Marketing for E-Commerce Companies

Making the Most of Decisive Moments

After a welcome and introduction of internetwarriors GmbH by Managing Director Axel Zawierucha, Pauline Langan from Google started her talk on "The Customer Journey – The Path of the Customer to You." The introductory lecture vividly illustrated how today's consumer makes purchasing decisions. The challenge for retailers is to offer the right person, at the right time, the right information, thus sustainably influencing their purchasing decision. The use of smartphones fundamentally changes the decision-making process.

Especially concerning Christmas and the associated holiday business, the timing when the customer is reached with the right information plays a crucial role. The lead time for gift purchases should not be underestimated. A campaign that starts too late can prevent the most profitable time of the year from being fully exploited.

Our Managing Director Axel Zawierucha introduces internetwarriors GmbH

Data-Driven Performance Marketing and SEO in E-Commerce

What does data-driven mean, and how do I use Artificial Intelligence for my online marketing campaigns? These questions were answered by Johannes Stabel in his lecture "Data-Driven Performance Marketing," addressing the deployment of automation and artificial intelligence in campaigns. The case study clearly illustrated the benefits of automation and AI using shopping campaigns as an example and their optimization on product margins.

A glimpse into the audience during the talks

Not only did our colleague from the SEA team have a say. Our colleagues from the SEO team also presented a case study, revealing what matters in SEO for e-commerce.

The second case study, presented by Jana Fiedler and Toni Preuß, demonstrated which mistakes to avoid. Both technical SEO aspects and editorial SEO aspects were examined and explained in detail. Factors such as crawling, page indexing, and landing page structures are just some that should be considered for a successful SEO strategy.

The last lecture was followed by a panel discussion. Norman Nielsen (formerly Head of Content Marketing at Zalando SE), Ralf Lorenz (Managing Director of the online shop Mc Buero), and Axel Zawierucha discussed the questions "Content Marketing – Necessary Evil or Revenue Guarantee? What significance does content have for e-commerce shops?" and provided interesting food for thought.

The panel discussion on content marketing

Networking at the E-Commerce Conference: Generating Valuable Contacts

After the official part of the conference, there was an opportunity to conclude the evening with networking over drinks and snacks, discussing further aspects of online marketing in e-commerce companies.

We would also like to warmly thank all participants and interested parties for their numerous attendance here. And a big thank you to our partner Google for providing their Berlin office for our event once again. We are already looking forward to further joint projects!

Networking at the Online Marketing in E-Commerce conference

What Can We Do for You?

Are you looking for an online marketing agency in Berlin? We are happy to advise you and support you from the concept stage to the implementation of your online marketing campaign.

We look forward to your inquiry.