The Planner for Display Campaigns – Effectively Manage Your Google AdWords Campaigns

After we have already highlighted the advantages of the Keyword Planner to you, we would now like to introduce its counterpart in the display area. As an Account Manager, you know the situation: you are planning a display campaign and would like to receive a forecast of your campaign's performance in advance. This is exactly where the Display Campaign Planner helps you. With Google's helpful tool, you can search for free ideas for your campaigns, suitable keywords, placements, and other targeting methods, to optimize your campaigns and achieve the best possible performance.

To use the Display Campaign Planner, you need a Google account. In the next step, you must create an AdWords account or log in to your existing AdWords account. After successfully logging in, you will find the Display Campaign Planner under the "Tools" tab.

The Functions of the Tool

The Display Campaign Planner offers various options for planning your campaigns. With the feature "Find new targeting suggestions based on a word group, website, or category," you can enter your interests and the landing page, and set the campaign targeting and bid type. It is also possible to directly access data and forecasts.

Fig. 1: Options of the Display Campaign Planner

Determine Targeting Ideas

After entering your information, you can retrieve ideas for ad groups or placement ideas. The Display Campaign Planner presents content for various ad groups. Each of these ad groups contains relevant targeting options. Additionally, you receive information on used devices, age, and gender of the users.

Fig. 2: Ad Group Ideas

Under the tab "Individual Targeting Ideas," you will find suggestions for keywords, interests, topics, placements, demographic features, and remarketing. You can sort the targeting options by impressions per week, cookies per week, previous CPC, and relevance.

Fig. 3: Individual Targeting Ideas

If you find a keyword, topic, etc., interesting, you can add it to your plan with the button in the right column and then insert it directly into the campaign.

Fig. 4: Plan Overview

In this example, we added an ad group with 14 topics to the plan. When you now click on "Set Bid and Budget," a forecast for the selected targeting option is created.

Retrieving Traffic Forecasts

After creating your plan, you can now set your maximum CPC bid or daily budget. The forecast can be on a weekly or monthly basis and shows you the expected number of impressions, clicks, cookies, etc. The forecasts and statistics are based on the available network inventory of the Google Display Network.

Fig. 5: Forecast Plan

What We Can Do for You

With the help of the Display Campaign Planner, you can gather inspiration for new targeting possibilities and receive a suitable forecast for your campaigns.

If you need support in the area of AdWords, contact the internetwarriors GmbH. Our certified AdWords specialists are happy to assist you.