How you can manage your campaigns more efficiently with the Google tool - Ads Editor

Managing and optimizing your Google Ads account involves a lot of work. However, there is a way to reduce the workload. The Google Ads Editor is a very useful application, which Google offers for free download for Mac and Windows. With this helpful tool, you can conveniently create, analyze, and edit your campaigns offline on your PC. This saves you time and allows for efficient campaign management. Numerous SEA (search engine advertising) account managers swear by this popular tool, which we will introduce in more detail below.

This is how the Google Ads Editor is structured

Fig.1: Layout of AdWords Editor; Source: support.google.com

The Toolbar – Everything Important at a Glance

The toolbar (Figure 1) is located at the top of the Google Editor. With the available buttons, you can open or add new accounts, download recent account changes, review changes made, and then upload them. It is also possible to view various statistics about your account.

The Tree View – One Click to the Desired Campaign

Through the tree view (Figure 2), you can select the account, campaign, or ad group you wish to view or edit. To open or close the account or campaign, click the arrow next to the account or respective campaign name.

Clicking the three small dots above the account name allows you to filter by various campaign types and the status of the campaigns or ad groups.

The Types List – Every Ad is Modifiable

The types list (Figure 3) is divided into the points:

• Campaigns

• Ad Groups

• Keywords

• Targeting

• Ads

• Ad Extensions

Click an item to retrieve data for the selected account or for the selected campaign or ad group. For example, if you want to display text ads of a campaign in the data view, select a campaign in the tree view and then choose the text ad option in the types list.

Fig.2: Overview of the Types List

The Data View – Make Content Visible

In the data view (Figure 4), you see the content of the settings previously selected from the tree view and the types list.

The Edit Panel – Make Changes

In the edit panel (Figure 5) of Google Ads Editor, you can edit settings or enter changes directly into the selected row, such as writing and optimizing text ads or setting keyword options.

Which Google Tools and Features Does the Google Editor Include?

What are the Features of the Google Ads Editor?

After downloading and installing the program, the functionality is quite simple. Log in with your Google Ads credentials and download the contents of the desired account. You can now make changes offline.

The Google Ads Editor has many useful features, some of which we would like to introduce to you:

• Find Duplicate Keywords: With the “Find Duplicate Keywords” function under the Tools tab, you can identify keywords that appear multiple times in accounts, campaigns, or ad groups. It is very important to remove these so they do not compete against each other in the ad auction.

  • Copy and Move Elements:

    In the Google Ads Editor, you can copy elements or move them using drag-and-drop. For instance, it's possible to move keywords and ad texts between individual campaigns.

    Also, in the Google Ads Editor, you can simultaneously open various areas of your account, campaigns, or ad group in an extra window. This function is especially handy for keeping an eye on the appropriate keywords that you want to integrate into the ad text.

  • Find and Replace: With the “Find and Replace” function, you can change and replace selected texts or keywords in a time-saving manner. Press CTRL + H to quickly access the required window. By clicking “Append,” you can add words or characters to keywords or text ads before or after the existing text.

Fig.3: Function “Find and Replace” in AdWords Editor

• Make Multiple Changes: With the Google Ads Editor, you can simultaneously make changes at the account, campaign, and ad level. Using the “Make Multiple Changes” button, you can modify the statuses of various elements simultaneously, including ads, keywords, URLs, bids, and more. For example, you can insert new keywords into all campaigns in one step.

• Copy and Paste Ad Scheduling: Currently, in the Google Ads account, it is not possible to copy the ad schedule. This is a significant time effort, especially with complex settings and numerous campaigns, as you have to set up the ad schedule anew for each campaign. Thanks to Google Ads Editor, this problem is very easily resolved. You open the campaign with the ad schedule you wish to copy and select under Edit -> Shell Copy. Then choose the campaigns into which you want to paste the schedule and click Insert next to “Ad Scheduler” in the edit panel.

• Custom Rules: Before uploading changes, you will be informed about violations against best practices. The information includes error or warning messages, e.g., if your ad group doesn’t contain a responsive search network ad.

• Ad Indicator Ad Strength:In the Ad Effectiveness column, you can see if your responsive ads need optimization. By hovering over the field, you get specific suggestions for the respective ad. You must enable the “Ad Effectiveness” column at the ad level.

Especially when multiple people are working on an account, it is very important to previously download the last account changes.

Finally, remember that all changes made in the AdWords Editor must first be uploaded to be visible online in the AdWords account.

The Benefits of the Google Ads Editor

• Work and manage the account independently of the internet

• Optimize workflow through shortcuts and bulk changes

• Option to import data from CSV files

• Quick execution of extensive changes

• Changes can be undone

• Export and import the entire account

• Access and analyze performance statistics

SUBSCRIBE TO NEWSLETTER NOW

Google Ads Agency internetwarriors - What We Can Do for You

With the help of Google Ads Editor, you can organize and manage your campaigns even more easily. If you need support in the area of Google Ads, contact internetwarriors GmbH. Our certified Google Ads specialists are happy to assist you.