Artificial Intelligence in Online Marketing

Will artificial intelligence eventually replace online marketing managers and online editors?
Artificial Intelligence (AI) is increasingly becoming the focus of the digital world. In our whitepaper, we've taken a closer look at the topic for you.

Download the document for free & learn more about:

• Opportunities and risks of AI

• Smart bidding and intelligent attribution

• Content: Human or machine

• Social bots and object recognition

>> Including an interview with expert Klaus Eck on the topics of:

• Profit and limitations of AI

• AI as a social media account manager

Structure of the document

Chapter 1

• Artificial intelligence as an opportunity and risk in online marketing

• Definition of AI and historical overview up to the present day.

  
  

  Chapter 2

• The role of AI for search engines

• What is the future of the SEO manager?

• What evaluation criteria will be important in the future?

  
  

  Chapter 3

• Smart bidding and intelligent attribution

• What impact does artificial intelligence have on the SEA sector, and how can we handle it?

  
  

  Chapter 4

• Content marketing: AI instead of human editors?

• Who writes the best, SEO-optimized texts without losing the personal connection to the user?

• Human or machine?

  
  

  Chapter 5

• Social media marketing – Bots and object recognition

• How important will the role of the social media manager be in the future?

• How are social media channels already utilizing artificial intelligence?

Take a look at the whitepaper