Comparison of Tracking Solutions
Basic Tracking
Create the essential data foundation for your online success
Do you finally want to understand how visitors interact with your website and which marketing initiatives are effective, without getting lost in technical details? Our Basic Tracking Package is your ideal starting point. We establish a professional tracking foundation for you that provides clear insights and allows for the optimization of your online performance. Precise tracking is not just an option – it's the strategic prerequisite for any well-founded online analysis and successful advertising campaign. From the start, we ensure structure, scalability, and compliance.
We rely on modern, top-notch Server-Side Tracking (SST), as this is currently the best solution to obtain valid data.
Bonus: When you book this package, tracking for a paid campaign is included!
Ideal for:
B2B companies
Companies with websites (excluding complex e-commerce platforms) that need a solid data foundation.
Organizations looking to launch Google Ads campaigns or accurately measure and optimize their performance.
Anyone needing a reliable, privacy-compliant tracking foundation for future growth.
Price:
from €500 (plus VAT)*
*Note: For Single Page Applications (SPAs), a slightly higher adjustment effort may be required due to technical complexity. If you use other consent management tools, we would be happy to individually check compatibility and implementation options.
What's in it for you? – Technical Implementation & Configuration:
Your Added Value – Business Benefits and Decision-Making Foundations:
Reliable Data Foundation:
Say goodbye to inaccurate or missing information. You'll receive a clean, accurate data base as a foundation for all further analyses and decisions.
First Strategic Insights:
Understand basic user behavior (e.g., scroll depth, load times) and gain insights to optimize content and user experience.
Foundation for Profitable Advertising:
Enable valid performance measurement of your Google Ads campaigns and optimize your budget allocation for a maximum return on investment.
Legal Certainty and Trust:
Act in compliance with current data protection regulations (GDPR/TTDSG) through the implemented Consent Mode V2, and demonstrate to your users that you handle data responsibly.
Focusing on Business Goals:
Your primary performance target (KPI) is made measurable without requiring internal technical effort.
Scalable Foundation:
This package establishes the professional foundation upon which advanced analyses and more complex tracking setups (such as e-commerce tracking or server-side tracking) can be built.
Lay the foundation for data-driven decisions now. Contact us for your Basic Tracking Package!
Maximize your online sales through data-driven shop optimization
Is your online shop the engine of your revenue? Then meaningful data is essential to identify and harness growth potential. Generic tracking is not enough for this. Our E-Commerce Tracking Package builds on the solid foundation of the basic package and provides you with comprehensive insights to optimize your shop, products, and marketing campaigns. Turn data directly into revenue – we support you in doing so.
We rely on modern, top-notch Server-Side Tracking (SST), as it is currently the best solution for obtaining valid data.
Ideal for:
Online stores of all sizes that want to grow sustainably.
E-commerce companies looking to systematically optimize their sales funnel.
Complex B2B & D2C companies
Anyone engaging in performance marketing across multiple channels and wanting to measure each channel's actual contribution to revenue.
Price:
from €1000 (plus VAT)*
*Applies to standard shop systems and defined standard e-commerce events. For more complex requirements or custom event setups, we are happy to provide a tailored quote.
What's in it for you? – E-commerce specific configurations & data transmission and ALL services from the basic package PLUS):
Your Added Value – Increasing ROI and Customer Journey Analysis:
Comprehensive Customer Journey Transparency
Understand your customers' entire journey from viewing a product to making a purchase. Identify popular products, bottlenecks in the funnel, and optimization opportunities.
Checkout Optimization & Conversion Rate Improvement
Identify weaknesses in the order process and reduce cart abandonment to significantly boost your conversion rate.
Maximizing Marketing ROI:
Precisely measure the success of your advertising campaigns across various channels (e.g., Google Ads & Meta Ads) and allocate your budget where it achieves the best results.
Data-based Assortment & Product Analysis:
Make informed decisions about your product range, pricing, and merchandising based on the actual performance of your products.
Identification of Valuable User Segments:
Differentiate between casual visitors and genuine potential buyers using engagement data to personalize your approach and deploy resources efficiently.
Informed Store Optimization:
Use solid facts instead of assumptions for strategic decisions regarding user guidance (UX), pricing strategies, and product presentation.
Turn data into revenue. Request your e-commerce tracking package now!
More Offers
Both basic and premium tracking can be enhanced with the following offers:
Dashboards & Reporting:
Do you sometimes wonder where your marketing budget really makes an impact? With our customized performance dashboards, we show you in real-time what works and where there is still potential for optimization. This way, you have all the important data at a glance at any time, allowing you to make data-driven decisions and maximize your ROI.
We implement your tracking professionally and tailored to your needs. To ensure you see all the important data in real-time, we set up a reporting system for you. It provides the foundation for measurable success and long-term scaling!
Price: from €300 (plus VAT)
The final price depends on the scope and complexity of the implementation – we always communicate the costs transparently with you.
B2B Funnel Landing Page:
The generation of high-quality B2B leads is a challenging task that requires a clear strategic approach. Valuable marketing budget is often wasted because the path from the first click to the qualified inquiry is not well-aligned.
We help you change that: With structure, strategy, and a Funnel Landing Page that systematically convinces and develops potential customers.
This leads to, among other things, a significantly higher lead quality and an increase in marketing ROI!
Price: from €1000 (plus VAT)
If you commission the management of an advertising channel, you will receive a Funnel Landing Page for free
We know how it's done.
Satisfied customers trust internetwarriors tracking
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