Pinterest brings inspired users directly to your website.
Pinterest offers targeted advertising, high purchase intent, and long-term visibility for your content. Users actively search for inspiration, making your products visible in the purchase process.
Yasser Teilab
- Paid Ads Team
Pinterest Campaign Agency
Pinterest Marketing: Traffic and Sales
"Pinterest – a creative advertising platform with lasting impact and minimal effort. The right strategy for promoting new products."
Yasser Teilab
You thought Pinterest was passé?
Think again! The platform is growing rapidly and offers many advantages.
The network for visual communication, founded in 2010, is regularly used by over 100 million users worldwide. In Germany, the numbers have increased significantly, with a 27.37 percent market share behind Facebook (as of Q1 2019). Over 80 percent of the traffic is mobile, and the interaction rates are above average—perfect conditions for successful marketing.
WHAT
Drive traffic to your own website or shop with Pinterest SEO
The trend with most social networks is that it is becoming increasingly difficult to direct traffic to your own website. Facebook even reduces the reach of posts with links to external sites.
On Instagram, you can only click through the link in the bio, and on Google, content is increasingly visible without a click-through.
It's different with Pinterest!
WHY
Pinterest stands out in terms of traffic generation in two distinct ways:
Since high-quality images are a priority on Pinterest, users on this social media platform primarily look for inspiration. Therefore, search often revolves around products—unlike on Facebook, for instance, where it's primarily about user personal information, or on Twitter, where journalistic or political tweets are the order of the day.
Due to this specific utilization focus of Pinterest, users are particularly purchase-oriented. The click-through and conversion rates are higher with savvy Pinterest marketing compared to other social networks.
Our Cases
Setup and management of LinkedIn campaigns
Targeted audience engagement
Betreuung der Facebook (Meta Ads) Kampagnen
Datengetriebene Optimierung und Erstellung eines Reportings
Managing the Meta Ads
Ongoing maintenance and campaign analysis
Increasing brand awareness
Management of YouTube campaigns
Precise targeting and detailed orientation
Regular reporting & definition of measures
HOW
A significantly longer visibility of Pinterest content through the 'best first' principle
Another benefit of Pinterest advertising is that the algorithm doesn't display content in the home feed based on time (latest first), but according to the relevance for the users. What is considered best for the user is shown first: "best first", indeed.
This keeps the reach of successful pins high for a long time, with pins remaining visible. And since each pin can be provided with an external URL, users can be directed continuously to the online shop or website. Pins have a longer half-life than content on Facebook and Instagram—a circumstance that boosts e-commerce—and this applies across all devices.
With internetwarriors, you've found a strong ally for Pinterest marketing!
You want to present your company on Pinterest and are looking for a professional ally? We show you how products and companies can be successfully showcased on Pinterest, set up your account, and explain what needs to be considered to get many repins and thus continuously increase your reach.
If desired, we can also create a step-by-step guide for your company or social media department for successful advertising on Pinterest.
Contact us – we look forward to it!
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