Whitepaper: Advertising in the Google AI World
With AI Mode and AI Overviews, Google has evolved from a search engine into an answer engine. This changes everything — for campaign structure, data, and budget control.
It’s no longer about just being found, but being recommended as the best solution within the generated answer. Anyone who leaves this to the algorithm without feeding it good data is simply automating the burning of their budget.
Market shift: AI search is growing rapidly – especially for complex B2B purchasing decisions.
Buyer Behavior: 89% of B2B decision-makers use GenAI for evaluation (Forrester). Without a presence in AI responses, you become invisible.
The edge is yours: Ads in Google AI Overviews are launching first in selected markets. Adapting your data structure and campaigns now will help you dominate the market when the DACH rollout begins.
"Algorithms like Smart Bidding or AI Max follow the principle of 'garbage in, garbage out'. If you feed the AI bad data, you only automate the burning of your budget." - Markus Beck (Head of Paid Ads at internetwarriors GmbH)
What to expect in the whitepaper
Data Quality
Smart Bidding is only as good as the data it receives. Why server-side tracking is the foundation for it.
First-Party Data
How to use your own customer lists so that Google can differentiate between new and existing customers.
CRM Data
More inquiries don't mean more deals. How your CRM shows the algorithm which leads actually count.
Profit Optimization
From revenue to profit: how to steer your campaigns toward real margins instead of ROAS.
From Data Fragmentation to Consolidation
Why overly fragmented account structures hold back AI, and what the new setup looks like.
AI Max & Performance Max
What the new campaign types can do, who they are worth it for — and where caution is advised.
Get the complete whitepaper
Strategies for the Era of Intent-Based Search
The internetwarriors' SEA team
Markus Beck
Head of Paid Ads
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Alexander Frank
Team Paid Advertising
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Yasser Teilab
Team Paid Advertising
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Karina Nikolova
Team Paid Advertising
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Josephine Treuter
Team Paid Advertising
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