May 22, 2026

Stay visible with the Prompt-Factory

Your customers are prompting on ChatGPT, Google AI Mode, and Perplexity… what about you?

The Prompt Factory is the GEO framework that automatically and measurably anchors your brand in AI responses.

Your customers are prompting on ChatGPT, Google AI Mode, and Perplexity… what about you?

The Prompt Factory is the GEO framework that automatically and measurably anchors your brand in AI responses.

Learn more

Try it out now!

Classic SEO just doesn't cut it anymore.

Our 3rd GEO study has shown that generative AI is fundamentally changing digital search. ChatGPT, Google's AI Mode, and Perplexity answer directly – without redirecting users to websites.

If you're not cited as a source, you lose reach, trust, and revenue.

Find out more about the study

🏭 Prompt Factory as a new GEO tool: The framework automatically generates prompts from real data, derives AI-optimized content from them, and measures the citation frequency across all AI systems.

🤺 AI visibility as a new challenge: Generative Engine Optimization (GEO) ensures that a brand is mentioned in the responses of AI systems like ChatGPT, Google AI Mode, and Perplexity.

🔑 Prompts as the Key: Unlike traditional SEO, GEO doesn't optimize for single keywords, but rather for the thousands of prompts that customers actually use to ask questions.

Classic SEO just doesn't cut it anymore.

Our 3rd GEO study has shown that generative AI is fundamentally changing digital search. ChatGPT, Google's AI Mode, and Perplexity answer directly – without redirecting users to websites.

If you're not cited as a source, you lose reach, trust, and revenue.

Find out more about the study

🤺 AI visibility as a new challenge: Generative Engine Optimization (GEO) ensures that a brand is mentioned in the responses of AI systems such as ChatGPT, Google AI Mode, and Perplexity.

🔑 Prompts as the key: Unlike traditional SEO, GEO does not optimize for individual keywords, but rather for the thousands of prompts that customers actually use to ask questions.

🏭 Prompt Factory as a new GEO tool: The framework automatically generates prompts using real data, derives AI-optimized content from them, and measures the citation frequency across all AI systems.

Classic SEO just doesn't cut it anymore.

Our 3rd GEO study has shown that generative AI is fundamentally changing digital search. ChatGPT, Google's AI Mode, and Perplexity answer directly – without redirecting users to websites.

If you're not cited as a source, you lose reach, trust, and revenue.

🔑 Prompts as the Key: Unlike traditional SEO, GEO doesn't optimize for single keywords, but rather for the thousands of prompts that customers actually use to ask questions.

🔮 AI answers directly: Google AI Mode, ChatGPT, and Perplexity deliver instant answers – without users ever clicking on your website. Traditional search traffic is taking a hit.

SEO thinks in keywords. AI thinks in prompts.

For years, the goal was to rank for individual keywords. But your customers stopped typing keywords into a search box a long time ago: they are asking AI. Keywords are turning into prompts. If you want to be visible in 2026, you no longer optimize for keywords, but for the prompts people actually use to search. Our 3rd GEO study revealed massive differences between classic SEO and GEO visibility. Ranking in the top 3 on Google doesn't automatically mean you will show up on ChatGPT and co.

For years, the goal was to rank for individual keywords. But your customers stopped typing simple keywords into search boxes a long time ago—now, they are asking AI. Keywords are turning into prompts. If you want to stay visible in 2026, you shouldn't be optimizing for keywords anymore, but rather for the actual prompts people are using to search. Our 3rd GEO study revealed massive differences between classic SEO and GEO visibility. Just because you make it to the top 3 on Google doesn't mean you'll automatically show up on ChatGPT and other AI platforms.

Classic SEO

SEO

GEO with the Prompt Factory

GEO

Search unit

Unit

Single keyword

Keyword

Thousands of ready-to-use prompts

Prompts

Example

"CRM Software"

"Which CRM is best suited for a 10-member B2B sales team?"

"Which CRM is best for a B2B sales team?"

Goal

Number 1 in the search results

Ranked #1 in the search results

Get mentioned in the AI response

Success measurement

Measurement

Rankings & Clicks

Citation frequency across all AI systems

Cover

One page per keyword

Custom prompts for each product or journey phase

Custom prompts for each product/phase

The problem: You can't always guess what your customers will ask the AI.

To appear in AI answers, you would need to know which prompts your customers are using. And there aren't just a handful of these prompts, but hundreds or even thousands of them. Across every stage of the customer journey. For every single product. In constantly changing phrasing. Finding, writing, maintaining, and analyzing these prompts manually is almost impossible. But without prompt analysis, your AI visibility is left entirely to chance:

KI antwortet direkt.

Google AI Mode, ChatGPT und Perplexity liefern fertige Antworten, ohne auf Ihre Website weiterzuleiten.

KI antwortet direkt.

Google AI Mode, ChatGPT und Perplexity liefern fertige Antworten, ohne auf Ihre Website weiterzuleiten.

Unsichtbarkeit kostet.

Wer in KI-Antworten nicht als Quelle erscheint, ist für potenzielle Kunden praktisch nicht existent — unabhängig vom SEO-Ranking.

Unsichtbarkeit kostet.

Wer in KI-Antworten nicht als Quelle erscheint, ist für potenzielle Kunden praktisch nicht existent — unabhängig vom SEO-Ranking.

Zufall statt Strategie

Ob Ihre Marke von der KI zitiert wird, bleibt ohne System reine Glückssache.

Zufall statt Strategie.

Ob Ihre Marke von der KI zitiert wird, bleibt ohne System reine Glückssache.

Zufall statt Strategie.

Ob Ihre Marke von der KI zitiert wird, bleibt ohne System reine Glückssache.

AI visibility doesn't fail due to a lack of will, but rather the sheer volume—because nobody can manually cover thousands of relevant prompts.

The world's first framework for managing brand visibility across generative AI systems.

The solution: A factory for prompts.

The Prompt Factory is our GEO framework that systematically manages brand visibility in generative AI systems like ChatGPT, Google AI Mode, and Perplexity. It automatically generates the prompts customers use along the customer journey, derives AI-optimized content from them, and continuously measures how often and in what context a brand is cited in AI responses. We first introduced the framework at OMR 2026.

The Prompt Factory turns the impossible into an automated process. Based on real data, it generates the prompts your customers actually use to search. This means:

The world's first framework for managing brand visibility across generative AI systems.

Datenbasiert

From real data instead of a gut feeling

The prompts are based on real search and questioning behavior, not on assumptions.

The prompts are based on real search and query behavior, not on assumptions.

In der Masse, die GEO braucht

In the volume that GEO requires

Hundreds to thousands of prompts instead of a hand-picked selection.

In der Masse, die GEO braucht

Hundreds or even thousands of prompts, instead of just a handpicked few.

Entlang der Journey und pro Produkt

Von der ersten Informationssuche bis zur Kaufentscheidung, getrennt nach Produkten und Services.

From the very first search for information to the final buying decision, the Prompt-Fabrik ensures that AI systems actively recommend your brand – every step of the way along the customer journey.

Entlang der Journey und pro Produkt

From the very first search for information to the final buying decision, the Prompt-Fabrik ensures that AI systems actively recommend your brand – every step of the way along the customer journey.

Abgeleiteter Content

Derived Content

The prompts are used to create AI-optimized content that establishes your brand as a highly citable source.

Abgeleiteter Content

From these prompts, we create AI-optimized content that establishes your brand as a highly citable source.

The Prompt Factory automates the exact step that previously made GEO unscalable: generating a large volume of relevant, data-driven prompts.

Taking a step back: What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of structuring content so that generative AI systems recognize it as a trustworthy source and cite it in their responses. While classic SEO aims for rankings in search results, GEO optimizes for being mentioned in direct AI answers. SEO brings users to your website, while GEO brings your brand into the answer before a click is even necessary.

As a GEO agency, we focus on three key areas: the machine-readable preparation of brand and product information, fact-based, citable content, and the ongoing measurement of citation frequency across multiple AI platforms. And it is on this exact foundation that we also developed the Prompt-Fabrik.

Generative Engine Optimization (GEO) is the strategy of shaping content so that generative AI systems recognize it as a trustworthy source and cite it in their answers. While traditional SEO aims for rankings in search result lists, GEO optimizes for mentions in direct AI responses. SEO drives users to your website; GEO puts your brand right in the answer before a click is even needed.

As a GEO agency, we focus on three key levers: structuring brand and product information for optimal machine readability, creating fact-based, citable content, and continuously tracking citation frequency across multiple AI platforms. And that's exactly the foundation we used to build the Prompt-Fabrik.

We are experiencing the most profound shift in the history of digital search. Prompt-Fabrik makes citation probability in LLMs systematically controllable for the first time, instead of leaving it to chance.

- Axel Zawierucha (Managing Director of internetwarriors GmbH)

"We are experiencing the most profound shift in the history of digital search. The Prompt Factory makes the probability of citation in LLMs systematically controllable for the first time, instead of leaving it to chance."

- Axel Zawierucha (Managing Director of internetwarriors GmbH)

Get AI visibility in 4 easy steps

How the Prompt Factory works

Step 1

Visibility Audit

We analyze how your brand is currently represented in ChatGPT, Google AI Mode, and Perplexity – and identify where the gaps are.

Step 2

Strategy & Prompt Architecture

Based on your brand identity, we develop a GEO strategy with defined topics, tones, and citation goals.

Step 3

GEO Content Production

The Prompt Factory automatically creates AI-optimized content that establishes your brand as an authority in relevant topic areas.

Step 4

Measure & Optimize

The Citation Tracking Dashboard continuously shows how often, where, and how your brand is being recommended by AI systems.

Step 1

Visibility Audit

We analyze how your brand is currently represented in ChatGPT, Google AI Mode, and Perplexity – and identify where the gaps are.

Step 2

Strategy & Prompt Architecture

Based on your brand identity, we will develop a GEO strategy with defined topics, tones, and citation goals.

Step 3

Local Content Creation

The Prompt Factory automatically creates AI-optimized content that establishes your brand as an authority in relevant topic areas.

Step 4

Measure & Optimize

The Citation Tracking Dashboard continuously shows you how often, where, and how your brand is being recommended by AI systems.

Try it out now!

What makes the Prompt Factory so unique?

The world's first framework for managing brand visibility across Generative AI systems. Programmed by internetwarriors – debuted at OMR 2026. Die Prompt-Fabrik makes brand identities machine-readable and, for the first time, makes citation probability in LLMs systematically manageable.

The world's first framework for managing brand visibility across generative AI systems.

Automatisierte Inhalte

Automatisierte Erstellung und skalierbare Distribution von Inhalten, die gezielt darauf ausgelegt sind, von KI-Systemen als vertrauenswürdige Quelle erkannt und zitiert zu werden.

Automated creation and scalable distribution of content specifically designed to be recognized and cited as a trustworthy source by AI systems.

Plattformübergreifende Messbarkeit

Cross-platform measurability

How often is your brand mentioned? In what context? With what tone? Die Prompt-Fabrik delivers this data in a structured, continuous, and cross-platform way for ChatGPT, Gemini, and Perplexity.

Plattformübergreifende Messbarkeit

From the very first search for information to the final buying decision, the Prompt-Fabrik ensures that AI systems actively recommend your brand – every step of the way along the customer journey.

Journey Focus

From the initial search for information to the purchase decision, Prompt-Fabrik ensures that AI systems actively recommend your brand along the entire customer journey.

From the very first search for information to the final buying decision, the Prompt-Fabrik ensures that AI systems actively recommend your brand – every step of the way along the customer journey.

Journey focus

From the very first search for information to the final buying decision, the Prompt-Fabrik ensures that AI systems actively recommend your brand – every step of the way along the customer journey.

Our approach: Real research instead of marketing promises

The development process of our framework also reflects our values: we rely on facts instead of speculation. Starting with our own study, we built a deep understanding of GEO before taking action. Embracing change is what we do, and we've been doing it sustainably for 25 years.

The world's first framework for managing brand visibility across generative AI systems.

Basierend auf unserer 3. GEO-Studie

Basierend auf unserer 3. GEO-Studie

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Vorgestellt auf der OMR 2026

Featured at OMR 2026

Über 25 Jahre Erfahrung im Online-Marketing

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Over 25 years of experience in online marketing

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FAQ - the most important Questions

Would you like to learn more about us? You can find information on our website about us as an agency, our team, and our mission. Additionally, we have compiled the most important questions and answers for you. These are the questions we are most frequently asked about our work as an online marketing agency.

What does a 360° Online Marketing Agency mean?