Your account details
We don't just look at the surface, but at the logic behind it: structure, data, and how your account is managed. From campaign architecture and data quality to the question of whether your KPIs actually reflect your business.
At the end, you won't just get a data export, but a clear assessment: what's working, what's costing you money, and what's driving you forward.
Account Structure and Setup
Is your account still logically structured or has it just grown historically? We analyze your campaign types, segmentation, and budget distribution.
Keywords and Search Queries
Match types, search terms, negative lists, and cannibalization. Where are you paying for clicks that never turn into customers?
Bidding Strategies and Budget
Do tROAS, tCPA, and Maximize Conversions actually align with your real goals? And are your budgets working where they have the greatest impact?
Conversion Tracking and Data Quality
The foundation of any automation. We validate your tracking, GA4, Enhanced Conversions, Consent Mode, and data sharing.
Performance Max and Automation
Where is PMax running as a black box, where is it cannibalizing your search campaigns, and how can you regain control?
Shopping and Merchant Center
Feed quality, product titles, attributes, and offer data. The feed is what drives your shopping performance, not the bid.
Ads, Assets, and Landing Pages
Ad relevance, asset quality, Quality Score, and landing page experience. Does the promise of the ad match the page behind it?
Audiences and Signals
First-party data, Customer Match, audience signals, and remarketing. Are you even using your most valuable data?
Attribution and KPI Logic
Are you measuring revenue or contribution margin? We analyze your attribution model, value logic, and whether your KPIs truly reflect your business. On request, this can include a POAS evaluation.
Competitive Landscape
Auction insights, impression share, and lost share. Where is someone actually breathing down your neck, and where is there room to grow?
Task and Objectives
With our SEA Quick-Check, we analyze your Google Ads or Microsoft Advertising account. We check how cleanly your setup is built, how reliable your data is, and how well your account is prepared for an increasingly automated and AI-driven future. In the end, you won't get a list of 200 issues, but rather a prioritized roadmap: what brings the most value, what takes the least effort, and what should you tackle first?
"Most accounts don't have a budget problem, they have a structural one. If you feed the algorithm clean data and clear goals, you'll get significantly more out of the exact same budget."
Markus Beck (Head of Paid Ads)
Your Added Value
Transparency over black box:
We debunk PMax and auto-bidding myths. You'll see clearly what works, what's cannibalizing your search campaigns, and where budget is being wasted.
Higher Margin & Scalability:
You will learn how bid strategies (tROAS/tCPA) and budgets need to be aligned to generate profitable growth instead of just buying clicks.
Immediate cost reduction:
We identify wasted clicks, irrelevant search queries, and budget leaks that you can shut down right away to free up budget.
Prioritized 30-Day Plan:
Not a theoretical 90-page report, but a clear action plan sorted by leverage for you or your team.
Why internetwarriors?
We have been doing digital marketing for over 25 years, and search engine advertising has been part of it from the very beginning. With us, a senior expert who manages budgets daily and knows what a well-run account feels like will look into your account.
Data-driven management, technical excellence, and honest recommendations. Even when the honest recommendation is: Leave it as it is.
20+
Results of our SEA Optimization
+53%
Increase in quality leads via Google Ads
+143%
Increase in quality leads via Microsoft Ads
-35%
Decrease in cost per conversion in Google Ads
+100%
Increase in revenue
+60%
Increase in ROAS
+70%
Conversions
+55%
Increase in revenue
+94%
Increase in ROAS
+17
Conversions
Get your custom SEA Audit!
Want to know how well your Google Ads account is really set up?
Then simply use our form. The quick check is free of charge and comes with no obligation.
We take care of the Quick Check!
Markus Beck
Head of Paid Ads
About Me
Karina Nikolova
Team Paid Advertising
About Me
Alexander Frank
Team Paid Advertising
About Me
Yasser Teilab
Team Paid Advertising
About Me
