VKU Marketing Experts 2025 – AI in Focus

On September 24, 2025, Berlin was the hotspot for marketing experts from public utilities. The VKU Marketing Experts Congress provided an excellent platform to discuss the industry's most pressing issues.  

This year's top topic: the unstoppable rise of artificial intelligence in marketing. As internetwarriors, we were there, represented by our experts Julien Moritz (SEO/GEO expert) and Axel Zawierucha (CEO), to share our knowledge and gain new insights. 

The transformation is now: AI as a game-changer 

The atmosphere at the congress was marked by a palpable sense of optimism. Numerous lectures and discussions made it clear that AI is no longer just a buzzword but a tangible tool that is revolutionizing marketing strategies.  

From personalized customer engagement to automated content creation and data-driven forecasts – the possibilities seem endless. However, with new opportunities come new challenges. One of the central questions that arose in many conversations was: How can companies remain visible in a digital landscape dominated by AI systems and language models (LLMs) and effectively reach their target audiences? 

Our workshop: Visibility in the age of AI 

We dedicated our interactive workshop to precisely this question. Under the title "Visibility in the AI Era: How to Position Your Business in New Systems," Julien Moritz and Axel Zawierucha provided practical insights and strategic advice. 

 The interest was overwhelming. Intense discussions with participants made it clear that many companies are seeking guidance on how to prepare their content and data to be optimally captured and presented by AI-based search and recommendation systems. 

We demonstrated how a well-thought-out data strategy and content optimization for semantic searches can make a significant difference. The many exciting questions and the enthusiastic participation showed us that we struck a chord here. 

How we as GEO specialists can support 

Especially in a local context, geographic visibility is crucial. As GEO specialists, we help you strengthen your presence in local search systems and map applications – an important factor to be found even in AI-driven environments. With structured location data, local SEO, and targeted integration into semantic search systems, we ensure that your offerings appear where your target audience is searching – today and in the AI-driven future. Contact us!