Recruiting in the Digital Age: Google for Jobs in Practice

Online research has long become a part of everyday life. Whether it's a recipe for a family dinner, a nearby gym, or the latest football scores, Google has been working on innovations for years to improve the way people search for information on the internet, ensuring users always find exactly what they are looking for.

From more precise search results to personalized recommendations - Google has consistently led the digital revolution. In 2017, Google introduced one of its most important innovations - Google for Jobs.

This search engine extension has significantly changed not only the search behavior of job seekers and employers but also the use of major job portals like Indeed or Stepstone.

Since 2019, Google for Jobs has also been available in Germany, allowing companies to post job ads with structured data directly on Google, turning the world of online job searching upside down, as around 80 percent of job searches begin on Google.

In this article, we will show you the advantages of Google job search for job seekers and employers, the requirements you must meet for an ad on Google for Jobs, and how optimized job advertisements can help you achieve perfect results in your recruitment efforts.

More Applicants, Better Matches: The Benefits of Google for Jobs

In 2023, Bing gained a significant market share, making it an indispensable element of any SEO strategy. Interestingly, it shows that Bing users are on average older and have higher incomes than Google users. These demographic factors can be particularly relevant for companies whose products or services are geared toward this target group.

On one hand, it's due to the convenience and searching habits of users. Google has been the number 1 among search engines for years with over 2 trillion searches per year. Users who used to search for "marketing jobs near me" on Google save the extra click on one of the many job portals and instead get job offers with all necessary information directly integrated into the search results. The timeliness of job postings and the filter function are also reasons for using Google job search. Another crucial aspect that distinguishes Google for Jobs from traditional job portals is the timeliness of job postings. By integrating job ads from various sources in real-time, Google for Jobs provides users with access to current job offerings in the market. This timely presentation of jobs is of enormous importance in the fast-paced job market, allowing job seekers to respond immediately to newly advertised positions and thus increase their chances of landing their dream job.

In addition to timeliness, the extensive filtering functions make Google for Jobs such a powerful tool in job searching. Users can customize their search in detail - be it by job title, location, company, working hours model, contract type, or even specific industries. This flexibility in search allows job seekers to find job offers that are perfectly tailored to their individual needs and career goals. This benefits not only employees but also employers. Thanks to the filtering options, the pool of applicants is precisely tailored to the employer's target group. For employees, this means saving time and avoiding unnecessary applications, while employers no longer have to sift through thousands of applications.

Behind the Scenes - Setting up Google for Jobs

IndexNow is an innovative technology that enables website operators to directly submit their latest updates and content changes to search engines like Bing. This tool breaks the traditional waiting for search engine crawlers and brings fresh content almost in real-time into the search results. It's particularly valuable for dynamic websites that change frequently.

The integration of IndexNow into Bing Webmaster Tools is quite straightforward, either via an API or through user-friendly plugins in popular content management systems like WordPress. This integration ensures a fast and smooth update of content.

To ensure a consistent code and thus seamless reading of data, Google, Bing, Yahoo, and Yandex launched the Schema.org initiative in June 2011. This website provides users with a comprehensive collection of schema markup tags with which various types of content on a website can be labeled, such as events, products, and much more.
However, when it comes to data tagging, it's important to know which tags need to be used and which are optional. Google offers useful tools for this, such as the Structured Data Markup Helper and detailed Google for Jobs guides on the Google Developers website.
In the specific example of job advertisements, there are 5 so-called required properties that must be specified and marked:

1. Date the employer posted the job

2. Complete job description (tasks, qualifications, skills, working hours, and requirements concerning education and work experience)

3. Organization offering the position

4. The company's location(s) where the employee will work

5. Job title

In addition to the required ones, there are also recommended properties. Recommended properties offer additional information that can enhance the quality and relevance of the content, while required properties represent the minimum information necessary for correct data interpretation.
In Google for Jobs, the recommended properties play an important role as they include additional information such as base salary or application deadlines. These details allow employees to receive more tailored job offers, while employers benefit from a more targeted selection of applicants.

Google for Jobs as a Key to Efficient Recruitment

The integration of Google for Jobs into your recruitment strategy can provide enormous benefits. Through continuous Google for Jobs optimizations, including the application of Schema.org, precise tagging of all important data, regular updates, and adjusting your ads for mobile devices, you can increase the visibility of your job ads and effectively target top talents.
On the other hand, employees benefit from job offers that are better tailored to their needs, making their job search more efficient. This win-win situation makes Google job search an important resource for employers and employees.
internetwarriors GmbH has many years of experience in SEO optimization for various channels. We believe that a solid Google for Jobs SEO strategy is essential to remain visible in the job ad market in the long term. We are happy to support you in optimizing your job ads to maximize your visibility. Contact us today to learn more about how we can individually support you.