Blog Post
Social Media
Zacharias
Zawierucha
published on:
23.03.2017
Facebook Blueprint: Become a Facebook Advertising Expert
Table of Contents
With Facebook Blueprint, the social media giant offers an e-learning platform where anyone can train and get certified as a Facebook advertiser. The certificate confirms your social media expertise. In a highly competitive market, this represents a competitive advantage.
To this end, Facebook provides online marketers with free training methods in different modules. Here, you can learn the craft of being a Facebook advertiser or simply enhance your social media skills.
From E-Learning to Certification
The program offers various courses from beginner level to "Best Practice" for advanced marketers, aligning with personal knowledge levels and catering to the different expertise of marketers.
Fig. 1: Blueprint Courses / Source: Facebook Blueprint
The courses differ slightly in structure. Generally, however, they are structured as follows:
Introduction
Specific Knowledge
Step-by-step Instructions
Knowledge Check/ FAQ, etc.
The courses provide a good overview of advertising opportunities on Facebook. However, they do not replace the experience gained in day-to-day business. Only with actual campaign optimization can you see what works well and how the target audience responds to your ads.
To stay up-to-date, you should communicate with online marketing colleagues or gather information from relevant blogs (allfacebook.de, thomashutter.com/).
The Blueprint Certificate
Since September 2016, the official "Blueprint Certificate" has been available. It evaluates Facebook business knowledge through an exam. This aims to demonstrate a new recognition standard of professional expertise for Facebook advertisers. The certificate includes a verifiable digital badge that can be displayed on your own website, blog, or signature.
Fig. 2: Facebook Blueprint Certificate / Source: Facebook Blueprint
What does the exam look like?
The exam is divided into two modules/certificates:
Facebook Certified Planning Professional
This includes the ability to plan Facebook ad campaigns successfully. The examinee should possess the following core competencies:
Managing Facebook Pages
Target Audience Engagement
Best Practices
Understanding the Range of Facebook Products
To acquire the certification, two exams need to be completed:
Facebook Certified Buying Professional
For certification, you should have the following expertise:
Managing Facebook Pages
Setting Advertising Goals
Creating and Managing Facebook Ads
Evaluating Advertising Measures
Overview of Facebook Pixel
Product Catalogs
To acquire the certification, two exams need to be completed:
The Examination Process
The exams are scheduled and conducted online through the test provider Pearson VUE. That is, the exam is not "available at all times" but needs to be scheduled in advance. You can do this here.
The exams are proctored online, meaning you must be alone in a room. No aids can be used after the exam starts, and the internet connection of the computer is disabled through the exam tool.
To pass the exam successfully, a minimum score of 700 points must be achieved on both exams. The number of questions varies between 50 and 60. The exam is scheduled for 75 minutes. The exam can be retaken after 30 days, but the same costs as the first attempt will be incurred.
The exam is designed for marketers who have about six months of experience with placing ads on Facebook. To get an overview of the possible questions in the exam, you can take a "practice exam".
The certificate is suitable for anyone looking to stand out from their competition and deepen their expertise.
What can we do for you?
Would you like to advertise on Facebook to increase your brand's visibility? Contact us, and we will work with you to develop a strategy to effectively reach your target audience.
